Amazon FBA Updates – June 2017

Amazon FBA Updates

It’s time for another update on what I’ve been working on here as far as Amazon FBA.

I also dig into a couple of books that I’ve been reading lately, more to come in videos about them later this summer!

Tools of Titans: http://amzn.to/2ia2f0R
Profit First: http://amzn.to/2rU7kzZ

Transcript:

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my hair’s huge today hey everybody

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welcome back for another episode of the

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bootstrap boutique where beginners build

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businesses and I’m glad you’re here

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today because we’re just going to do

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another Amazon update what’s been going

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on as far as making progress towards

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this whole unified sba thing we’ve got

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going on here seems like I do things

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about every two months that’s never

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really been on purpose it’s just kind of

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how it worked out and people seem to

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enjoy them so I will just keep doing

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them so the first thing I am thrilled to

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share is that my private label products

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are coming along really well the second

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order will be ready to ship any day now

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I am so excited I cannot wait to get

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back in stock at Amazon and get back to

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selling and making sure that that first

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order room wasn’t a fluke and I know you

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may be thinking low but you like too

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much to sell to nor just the unit’s are

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we really going to call that a success

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but just the fact that they sold oh yeah

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I’m going to call that a win one thing

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I’ve been learning lately is if you set

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the bar really low you can hit it so I’m

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becoming a really big fan at that so

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yeah the products are on their way to

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Amazon I have in the past couple of

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months set up a website for the private

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label brand to help drive traffic to the

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Amazon listing I applied for a trademark

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for brand registering which is a little

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bit terrifying I did it myself I don’t

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recommend that because I feel like I’m

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sure I did something wrong and it’s

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going to be rejected and I just do it

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all over again but I really wanted to go

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through the exercise myself so was that

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a bad idea probably that whole brain

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register your process now that you have

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to have a registered trademark is kind

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of a monster now so I’ve been working on

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documenting every step that I’m taking

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and everything I’m doing to hopefully

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help people down the road you know once

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it’s all done I will put it together and

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put it out there for you guys so you can

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see what it actually looks like to go

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through brain registry now that it’s

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like this whole process inside viewers

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before is a lot more simple of a thing

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to do something I’ve been really making

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a focused effort on doing is spending

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less time on the Internet

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not for war purposes but like the

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mindless browsing of Facebook or Twitter

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or reddit or whatever that you do and so

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I really tried to replace that mindless

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browsing time with just reading more

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books

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this is tools of Titan and I have almost

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finished with it it’s the library vocal

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it’s got to go back but I’m going to be

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buying a copy because it’s so hard to

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resist book and not go through and like

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highlight and sticky note and star and

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write notes in it so I want my own copy

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where I can do that this book has been

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so good over the last week or so that

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I’ve been reading it it has really made

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me think about so many things that

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otherwise I really wouldn’t have thought

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of and one of those things is meditation

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I definitely get too much in my own head

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and spend a lot of time thinking about

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things that I really can’t do anything

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about another problem that I have is

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that when my mind is on something like I

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can’t be distracted I have kind of so

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Matt and my husband before for never

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really reason it suffer I had something

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in mind I was planning on doing these

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just throws out a suggestion hey do you

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want to whatever and like no how could

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you how could you help you even think

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about doing that right now I’m going to

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do this is what I have to do and I just

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AM like ridiculous about it and so do

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you been telling me for a long time like

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Megan you need to meditate which has

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sink

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by that he meant Megan you need to chill

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out so let’s put that offer a long time

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because in my head it’s like I already

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have this long to-do list of stuff and I

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cannot put one more thing on it that’s

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what it was to be just doing one more

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thing on the to-do list but what I

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realized in reading tools Italians is

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that all these really smart people that

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are wait busier than I am most of them

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are making time to meditate at some

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point during the day or if they don’t

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meditate specifically they have

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meditation like practices that they

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follow and so it’s something that I

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started I’m only like a week and I

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downloaded the headspace app and I mean

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has it changed my life no but it is nice

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just to take those three minutes to just

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sit quietly focus on your breathing and

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not worry about other stuff I’m really

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excited about what this practice will do

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in the future it’s become something that

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I get more and more

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– and like more into doing so we’ll see

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we’ll see but I figured I kind of got to

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a place where I was like it can’t hurt

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and if it can help I’m willing to give

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it a shot because I will tell you I’ve

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had days over the past week especially

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or it’s like if somebody asked me to do

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one more thing I’m gonna lose my another

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book I’ve been reading that I’m going to

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dedicate like a whole video to is called

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profit first this is about how to run

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your business profitably which of you

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guys know you’ve been watching my videos

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I’m not really making a lot of money

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right now so it’s important that I set

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up my business in a way that is

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supporting me and what I want to do

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financially with the money I’ve earned

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from it I talked a lot about how my goal

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is not to put my day job but I would

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like to eventually pull money out of the

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business to you know pay off the

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mortgage or take a nice vacation or

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something like and this book is really

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open my eyes the title start doing that

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now even if it’s just a little bit then

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the chances of me doing it down the road

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our various one because there’s always

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something else you can spend your money

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on in the business so it’s all about

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prioritizing your dollars and my the

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author he recommends that you just start

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setting us at 1% for profit and if you

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can’t run your business off of 99

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percent of what it makes you can’t run

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it off 100 percent that isn’t such a

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good mine’s just for me to think about

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so I’m excited to do another video about

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this book and talk about how I’m going

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to implement it in the business got

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something really exciting humming next

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week last Friday I was able to attend

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the amazing seller meetup in North

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Carolina it was a blast but I don’t want

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to tell you about it I just want to show

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you so that will be next week’s video

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don’t miss it there is so many cool

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things that have been taking place over

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the last couple of months so it was

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really good to just take some time this

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week and reflect on how much I’ve

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actually been able to accomplish because

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if you focus on how much there is still

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to do then it’s really easy to lose

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sight of how much you’ve already done so

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I would love to see if you just take

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some time and think about how far you’ve

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come already congratulate yourself on

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all the stuff you’ve already gotten done

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on all the obstacles you’ve already

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overcome just get up pat on the back

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everybody you are doing

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a great job tell me all about it in the

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comment and I’ll talk to you next week

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take care

You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch more videos at The Bootstrap Boutique’s YouTube channel here.

Amazon Two Step Verification – Turn It On To Protect Your Amazon Account!

https://youtu.be/xzW6soLLpSc

Two Step Verification

Today’s video is an important one. Watch this tutorial to learn how to turn on Two Step Verification for your Amazon Seller Central Account.  Protect your Amazon FBA account from hackers in less than 5 minutes.

Transcript:

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okay this topic it’s not sexy but it is

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very important hey welcome back for

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another episode of the bootstrap

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boutique where beginners build

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businesses I am glad you’re here today

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because we’re going to talk about

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turning on two-step verification with

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your Amazon seller central account and

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why that is so important let’s talk

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about the why first why is it important

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to turn on two-step verification the

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simple fact is because Amazon accounts

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are getting hacked frequently a big part

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of this hijacker issue that was going on

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a month or so ago was that hackers were

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getting into old Amazon accounts and

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this nut accounts that were already

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existing but hadn’t been used in a while

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and they were using those two lists

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hundreds of products fraudulently they

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were able to do that because those

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accounts were just like I said they were

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not being used anymore so it was a lot

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easier to tack into those accounts

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because nobody’s really watching them

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that’s about as technical as I can get

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as far as explaining how that happened

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so that happened to account for you know

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pretty much an active but it could

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happen to your account too and it can

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happen much more quickly then you would

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realize and the meal does do anything

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about it

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so you’re really your account at Amazon

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is at risk if you don’t have this 2-step

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verification turned on so what 2-step

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verification means is if you sign into

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your Amazon seller central account on a

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new device it’s going to alert you via a

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way that you’ve previously said you want

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to be alerted is email or text or phone

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call and they will do that and then you

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have to put in the code to then be able

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to log into your account on the new

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device this is similar to like what bank

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accounts have done online for a while

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now I’ve had to do that anytime I go log

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onto a new computer and yes you’re like

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oh this is kind of annoying it’s

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obviously me but it may not always be

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you because I will believe something

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that’s kind of scary I turn two-step

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verification on a month ago and there

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have been two times when I’ve got

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notification from Amazon via text that

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say hey here’s your new PIN and I’m like

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oh I didn’t ask for that so that means

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twice somebody has tried to get into my

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seller central account and

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is really Fieri so what I want you to do

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today is put this on the top of your

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to-do list if you currently have an

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Amazon seller central account you need

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to turn this on it is simple to do it

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will take you five minutes we’re going

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to go to the computer now and walk

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through how to set that up so setting up

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two-step verification and Amazon sellers

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and so it was really easy we’re going to

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walk step-by-step through what you need

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to do first thing you’re going to do is

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obviously log into your seller central

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account from there in the top right hand

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side you’re going to go to settings and

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then scroll down to login settings

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that’s going to bring you to a page that

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shows your name your email your password

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everything you use to log in and then

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the last option is advanced security

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settings so you’re going to go ahead and

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click the edit button and once you’re

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here because I already have my setup

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once I do have my phone numbers in there

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but for you if you’re doing this for the

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very first time we just go ahead and

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click that get started button but from

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there you’re going to indicate what

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device you want to receive these

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notifications on and so for me I have

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two DS my cell phone because I pretty

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much always have it with me and then I

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do have my actual we have a landline

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phone number as my backup which can

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obviously only receive a land call

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landline call but for my phone my cell

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phone I did put it that I wanted to

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receive a message via text so there’s a

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few different options here but this is

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how I’m going to set mine up until I put

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in my phone number and you hit send code

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and within really it says it to give it

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a minute or two but for me it’s always

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been pretty much instant they’re going

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to text you a code and then you verify

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the code that you receive you hit enter

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to continue there are some other

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alternate sign and methods that you can

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choose so you’re just going to want to

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make sure that you read through these

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and then click OK and then once you’re

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done you will get a green notification

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that you have turned on 2-step

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verification so like I said it is really

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easy it won’t take you five minutes no

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reason not to do it oh and one last

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thing I did want to remind you guys is

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don’t forget to change your password you

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should do as I say and that as I do and

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don’t keep a password for like years on

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an account that’s important to you so

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make sure you’re changing updating your

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passwords regularly all right well

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that’s all you have to do is turn on

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that two-step verification so make sure

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you do it and I will talk to you next

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time take care I’m going to talk about

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two

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factor purification what is the call to

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stuff I’m going to talk about two steps

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office authentification often

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constipation why can’t I say it

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verification

You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch The Bootstrap Boutique’s YouTube channel here.

How To Start an Amazon FBA Business

How to start on Amazon? Well, this isn’t really a “how to” video as much as it is a chat about how it’s so important to be willing to try things, be willing to be wrong, and be willing to move forward into the unknown.

Transcript:

1
00:00:00,000 –> 00:00:03,959
there is only one way to start your

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Amazon business this is not a video of

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tips tricks or tactics FYI hey everybody

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00:00:09,690 –> 00:00:13,049
welcome back to another week of the

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00:00:11,429 –> 00:00:14,759
bootstrap boutique where beginners build

6
00:00:13,049 –> 00:00:17,070
businesses I am glad you’re here today

7
00:00:14,759 –> 00:00:20,939
because I want to be very real honest

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transparent etc with you so as you know

9
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I have now sold through my first private

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label order and I even made a little

11
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money doing it because I raise my prices

12
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we have built the bootstrap boutique

13
00:00:29,640 –> 00:00:34,559
YouTube channel to 600 subscribers now

14
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and there’s more joining us every day

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but there were days at a time when

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nobody brought my product on Amazon it

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let me nine months from launching to

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bootstrap boutique channel to give to my

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first hundred subscribers the point is

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the little bit of success that I’ve had

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with Amazon with the bootstrap booty

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it’s all really due to one thing

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I started my Amazon business I started

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this right here because I showed up

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every day to do the work okay

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let’s be honest it’s more like I sat

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down every night to do the work but you

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get the point even if it’s only one

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thing that you get done you show up and

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you do the work because last night all I

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got done was sending two emails but

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those two emails were crucial in making

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sure that my next order of products gets

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done gets completed get shipped here to

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the states and a timely manner so my

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advice to you if you want to start an

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Amazon business if you want to create a

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YouTube channel if you want to build

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some other kind of business whatever it

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is you’ve just got to start that’s the

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only way you just have to try and see

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what happens and there’s a lot of fun

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and just trying stuff I know I’ve talked

44
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about it before I’m used to being a

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student front of the class don’t like to

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get things wrong and in this business I

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have built and the Amazon and the

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YouTube I have done more things wrong

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that I feel like I’ve probably ever done

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in my entire life but it doesn’t matter

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if you come back and you do it again if

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you try again and that’s what I just

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really really want to share with you

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guys because I see a lot of comments

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that say I’m thinking about starting my

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Amazon business I’m looking into private

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label it I’m so excited for you guys and

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I’m so your cheer leader in all of this

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but I cannot and she said I want to come

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through the screen and do it for you

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guys if you’re telling me hey I want to

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try to try it do it do something because

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this is so much fun that’s what I want

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you to realize is that it’s a lot of fun

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to try this stuff and to do it and to

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fail yes but also to succeed I will tell

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you that two years ago if you had told

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me a night in in 2017 you’re going to be

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selling physical products on Amazon I

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would have thought you were an insane

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person a year ago if you said hey Megan

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in 2017 you’re going to have a youtube

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channel that people actually watch I

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would not believe you six months ago if

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you said hey Megan guess what you’re

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going to be doing in June you’re going

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to be organizing a meet-up for Scott

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Vogler aka be amazing seller what me no

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not me I don’t do stuff like that all of

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this stuff that’s going on have happened

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because I’ve been willing to try stuff

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that’s all it is and that’s what I want

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for you to I want you don’t want it so

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much that you’re willing to do whatever

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it takes to start whatever is that

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you’re dreaming about today so triceps

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show up do the work ask questions okay a

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lot of questions and you’ll get stuck

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and that’s okay just don’t let the stuck

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stop question of the day what are you

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going to accomplish today to move your

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business forward leave in the comments

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00:03:48,900 –> 00:03:53,000
below I’ll talk to you next time take

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care.

You can watch the video at The Bootstrap Boutique’s YouTube channel here.

You can watch The Bootstrap Boutique’s YouTube channel here.

AMAZON FBA: Why I Decided to Stick with Product #1

https://youtu.be/kFF0IOv6N40

Why I decided to stick with product #1:

I owe you an explanation.

In several videos, you have watched me hem and haw about sticking with my first product and re-ordering versus moving forward and trying my luck with somethings else.

I’ve decided to go all in and re-order my first product. I believe that I can make incremental changes to increase my margin overtime, as well as raise my sales. I can turn this product from a zero to a hero.

Watch to see what I mean!

Transcript:

1
00:00:00,000 –> 00:00:04,140
there has been a lot of hand-wringing

2
00:00:01,949 –> 00:00:06,859
about this that you will be happy to

3
00:00:04,140 –> 00:00:09,570
know I’m ready to move forward

4
00:00:06,859 –> 00:00:11,400
hey welcome back for another episode of

5
00:00:09,570 –> 00:00:13,620
the disrupting tea queer beginners

6
00:00:11,400 –> 00:00:15,660
filled businesses I am glad you’re here

7
00:00:13,620 –> 00:00:18,300
today because I am going to tell you all

8
00:00:15,660 –> 00:00:20,520
about why I ultimately decided to stick

9
00:00:18,300 –> 00:00:22,619
with product one so you all know you’re

10
00:00:20,520 –> 00:00:24,210
very well acquainted with the struggles

11
00:00:22,619 –> 00:00:26,310
I’ve had with product one and it’s just

12
00:00:24,210 –> 00:00:28,949
kind of lack of profitability I wasn’t

13
00:00:26,310 –> 00:00:31,109
making any money off of it at all and so

14
00:00:28,949 –> 00:00:32,189
I talked about it in other videos and I

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00:00:31,109 –> 00:00:35,130
was like I don’t know what I’m going to

16
00:00:32,189 –> 00:00:37,829
do and I finally know what I’m going to

17
00:00:35,130 –> 00:00:40,710
do and that is I am reordering I’m going

18
00:00:37,829 –> 00:00:43,140
all-in I guess on another 250 order unit

19
00:00:40,710 –> 00:00:44,730
of product 1 and this one is going to be

20
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successful and it’s going to make me

21
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money and I have the numbers to back

22
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that up I know why and that’s what I’m

23
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going to share with you today so as I

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00:00:50,940 –> 00:00:56,520
mentioned before product 1 I was selling

25
00:00:53,579 –> 00:00:58,920
at $24.99 and when I first launched I

26
00:00:56,520 –> 00:01:00,739
was selling quite a bit and then it just

27
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kind of was tapering off that I was

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averaging between 1 and 3 sales a day

29
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really more like two or three a day at

30
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that $24.99 price point however was PBC

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and with the cost of goods and all that

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stuff I was really making very little

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money probably less than two dollars a

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unit depending on what my PPC spent had

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been for the day and I was like this is

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crazy I mean because it is crazy right

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like you don’t go in business to make $2

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$4 a day and so I was like this isn’t

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working I don’t think that I’m going to

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00:01:29,610 –> 00:01:33,329
do 4 with this I think I’m just going to

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say this was not a success and go do

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something else then I got the

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opportunity to shop with Scott bulk

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we’re on this podcast which is really

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cool somehow I worked my way into a free

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coaching call with him and he was like

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you know I really think that you can do

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some stuff to lower your cost and if

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you’re already selling and you’ve

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already invested in getting photography

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in UPC code and all that stuff and you

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can probably turn this around and I was

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like yeah okay

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I really just thought I was humoring him

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a little bit but like there’s no way

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like you don’t know my life come on but

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what I did was I contacted some shipping

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companies from freight forwarders that’s

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the word I was looking for and I got a

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quote back and I

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save $700 plus on shipping those 250

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units and and that’s she C shipping I

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love you a little bit more for air

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shipping I’m still waiting on that final

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quote but they said it was going to be

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pretty competitive so we’ll see I’m

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excited about that I also contacted my

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supplier and asked for a discount on

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pricing they said that because I wasn’t

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ordering more it’s a higher moq to get a

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lower rate I’m not ready to invest that

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much money if you’re like $8,000 in

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product costs I’m not really ready to do

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that yet but you know we are working

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towards I know what my next goal is to

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be able to get lower cost on on the

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products so this is exciting this is all

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good stuff turns out there is money to

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be made or saved in this case selling so

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now the next shipment if I sold it

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$24.99 I know I could make a profit

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that’s pretty exciting I probably get

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out more around five dollars a unit

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which isn’t that pretty I would be

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pretty happy with that

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but let me tell you I am really excited

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about ordering products one again as I

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was getting lower in inventory I’ve

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raised my rate I raised my rate from

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$24.99 to $29.99 which is absolutely

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like top a market for this product and I

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was like you know it’s going to slow

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down I’m probably only going to sell one

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every day or so but who cares not making

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money anyway and least that way I’ll

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make a little bit of money and I will go

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out of stock before I give this

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opportunity to order and more funny

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thing happened myself looks doubled so I

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went from selling about one to three a

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day at $24.99 to throw in four to eight

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a day at $29.99 that’s more than

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doubling but you get my point

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I was shocked so now not only do I know

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at $24.99 I can make it okay profit

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selling this product but at $29.99 I can

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make a better product and potentially

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sell way more sign me up that was the

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happiest accident I think I’ve ever had

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so but here’s the problem right I raised

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my price so I wouldn’t go out of stock

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and now I’m selling faster than I’ve

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ever sold before so I’ve raised my price

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again from 34 sorry from $29.99

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to $34.99 and sales dropped but they

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went down to the same rate I was selling

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at $24.99 I’m back into that 1 2 3 sales

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range rate and I’m like I can’t even

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believe so you’re telling me for the

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first 175 units I could have been

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selling them at the same velocity sing

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sales velocity for $10 profit more I

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mean that now I’m making even with my

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high cost – good 12 dollars and five

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cents a unit profit much so hey guys

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here’s the cake away tester price

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because you don’t know where you’re you

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know your sales of your profit curve is

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going to peak out because my peaked out

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at $29.99 and I never would have guessed

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that for my first 250 units that I saw

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I’ve had very low PPC spent I’ve got it

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started that I have not spent a lot of

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money on it I think five dollars a day

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would be like the absolute most I’ve

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spent so far I also did no outside

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marketing I had nothing outside driving

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sale to Amazon’s with read people to buy

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my product and then finally I had no

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giveaway I have mentioned in the past

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also the giveaways just never really

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appealed to me that much I really never

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wanted to play that game I did talk with

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this guy who runs fetcher which is in

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partnership with jumbo Scout and he was

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like you know if you gave away like 25

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units five a day for five days that

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could really bump your VSR you probably

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really surprised at how many fields you

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started to get just from doing that so

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it’s something I am considering and

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still just it’s not excited about it

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it’s still not excited about just giving

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away product but if you can spend a

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little money to make a lot of money then

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that’s a trade that we should always

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make so the other thing that I did not

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do on the very first unit if you order

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or shipment now I have some other areas

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that I know I can improve in order to

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probably sell at a higher sell

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philosophy right lower my BSR that would

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be adding more pictures right now I only

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have studio photos I don’t have any

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lifestyle pictures and I always hear

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that people really like lifestyle

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pictures another thing is I could do

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giveaways if I choose to do that and

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then the last thing would be the

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hence brand content I don’t have that

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currently only available through brand

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register which I were working on but

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it’s a longer process now we need to get

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trademark we’ll talk about that in

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another video but I looking at that

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enhance brain content because a lot of

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my competitors have that that’s just

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something else that I note will only

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help it certainly is not going to hurt

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so we’re going to work towards that also

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I guess in the end of the day I was just

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like Megan this is a good product and

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it’s selling with you basically doing

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nothing with it so if we put a little

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effort into it we can probably sell a

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lot more and that’s what I’ve decided to

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do is really focus on making product one

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is success and I will tell you that

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there are some of you guys in the

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comment section that kind of kicked my

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butt on me wanting to just drop it and

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move on to the next product and not

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really taking time to figure out what

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was wrong what I did wrong with the

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first product so thank you guys so much

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for being that support and that

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accountability for me I couldn’t do it

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without you do you have any questions

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about anything I didn’t cover here about

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how it ultimately came to the decision

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to stick with product one reorder and go

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all in on it

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leave those down in the comment section

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below I will certainly be checking in

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and happy to answer any other questions

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that you have for me there

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as always guys take care have a great

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week I will talk to you next time
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00:00:00,000 –> 00:00:04,140
there has been a lot of hand-wringing

2
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about this that you will be happy to

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know I’m ready to move forward

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00:00:06,859 –> 00:00:11,400
hey welcome back for another episode of

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the disrupting tea queer beginners

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00:00:11,400 –> 00:00:15,660
filled businesses I am glad you’re here

7
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today because I am going to tell you all

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about why I ultimately decided to stick

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with product one so you all know you’re

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very well acquainted with the struggles

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I’ve had with product one and it’s just

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kind of lack of profitability I wasn’t

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making any money off of it at all and so

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I talked about it in other videos and I

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was like I don’t know what I’m going to

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do and I finally know what I’m going to

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do and that is I am reordering I’m going

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all-in I guess on another 250 order unit

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of product 1 and this one is going to be

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successful and it’s going to make me

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money and I have the numbers to back

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that up I know why and that’s what I’m

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going to share with you today so as I

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mentioned before product 1 I was selling

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at $24.99 and when I first launched I

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was selling quite a bit and then it just

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kind of was tapering off that I was

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averaging between 1 and 3 sales a day

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really more like two or three a day at

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that $24.99 price point however was PBC

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and with the cost of goods and all that

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stuff I was really making very little

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money probably less than two dollars a

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unit depending on what my PPC spent had

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been for the day and I was like this is

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crazy I mean because it is crazy right

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like you don’t go in business to make $2

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$4 a day and so I was like this isn’t

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working I don’t think that I’m going to

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do 4 with this I think I’m just going to

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say this was not a success and go do

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something else then I got the

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opportunity to shop with Scott bulk

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we’re on this podcast which is really

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cool somehow I worked my way into a free

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coaching call with him and he was like

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you know I really think that you can do

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some stuff to lower your cost and if

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you’re already selling and you’ve

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already invested in getting photography

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in UPC code and all that stuff and you

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can probably turn this around and I was

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like yeah okay

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I really just thought I was humoring him

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a little bit but like there’s no way

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like you don’t know my life come on but

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what I did was I contacted some shipping

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companies from freight forwarders that’s

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the word I was looking for and I got a

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quote back and I

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save $700 plus on shipping those 250

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units and and that’s she C shipping I

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love you a little bit more for air

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shipping I’m still waiting on that final

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quote but they said it was going to be

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pretty competitive so we’ll see I’m

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excited about that I also contacted my

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supplier and asked for a discount on

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pricing they said that because I wasn’t

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ordering more it’s a higher moq to get a

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lower rate I’m not ready to invest that

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much money if you’re like $8,000 in

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product costs I’m not really ready to do

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that yet but you know we are working

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towards I know what my next goal is to

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be able to get lower cost on on the

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products so this is exciting this is all

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good stuff turns out there is money to

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be made or saved in this case selling so

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now the next shipment if I sold it

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$24.99 I know I could make a profit

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that’s pretty exciting I probably get

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out more around five dollars a unit

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which isn’t that pretty I would be

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pretty happy with that

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but let me tell you I am really excited

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about ordering products one again as I

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was getting lower in inventory I’ve

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00:03:17,319 –> 00:03:22,810
raised my rate I raised my rate from

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$24.99 to $29.99 which is absolutely

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like top a market for this product and I

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was like you know it’s going to slow

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down I’m probably only going to sell one

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every day or so but who cares not making

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00:03:32,290 –> 00:03:36,459
money anyway and least that way I’ll

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00:03:34,030 –> 00:03:37,750
make a little bit of money and I will go

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00:03:36,459 –> 00:03:40,540
out of stock before I give this

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00:03:37,750 –> 00:03:43,269
opportunity to order and more funny

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00:03:40,540 –> 00:03:45,879
thing happened myself looks doubled so I

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00:03:43,269 –> 00:03:49,209
went from selling about one to three a

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00:03:45,879 –> 00:03:52,629
day at $24.99 to throw in four to eight

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00:03:49,209 –> 00:03:54,069
a day at $29.99 that’s more than

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doubling but you get my point

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I was shocked so now not only do I know

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at $24.99 I can make it okay profit

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selling this product but at $29.99 I can

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make a better product and potentially

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sell way more sign me up that was the

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happiest accident I think I’ve ever had

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00:04:09,849 –> 00:04:14,799
so but here’s the problem right I raised

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00:04:12,310 –> 00:04:16,389
my price so I wouldn’t go out of stock

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and now I’m selling faster than I’ve

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ever sold before so I’ve raised my price

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again from 34 sorry from $29.99

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to $34.99 and sales dropped but they

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went down to the same rate I was selling

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at $24.99 I’m back into that 1 2 3 sales

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00:04:30,870 –> 00:04:36,030
range rate and I’m like I can’t even

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00:04:33,120 –> 00:04:39,210
believe so you’re telling me for the

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00:04:36,030 –> 00:04:41,550
first 175 units I could have been

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00:04:39,210 –> 00:04:44,520
selling them at the same velocity sing

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00:04:41,550 –> 00:04:47,280
sales velocity for $10 profit more I

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00:04:44,520 –> 00:04:49,800
mean that now I’m making even with my

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high cost – good 12 dollars and five

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00:04:49,800 –> 00:04:56,460
cents a unit profit much so hey guys

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00:04:54,270 –> 00:04:59,430
here’s the cake away tester price

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00:04:56,460 –> 00:05:02,070
because you don’t know where you’re you

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00:04:59,430 –> 00:05:03,810
know your sales of your profit curve is

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00:05:02,070 –> 00:05:06,210
going to peak out because my peaked out

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00:05:03,810 –> 00:05:08,639
at $29.99 and I never would have guessed

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00:05:06,210 –> 00:05:11,970
that for my first 250 units that I saw

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00:05:08,639 –> 00:05:13,830
I’ve had very low PPC spent I’ve got it

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started that I have not spent a lot of

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money on it I think five dollars a day

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would be like the absolute most I’ve

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spent so far I also did no outside

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marketing I had nothing outside driving

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sale to Amazon’s with read people to buy

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my product and then finally I had no

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giveaway I have mentioned in the past

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also the giveaways just never really

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appealed to me that much I really never

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wanted to play that game I did talk with

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this guy who runs fetcher which is in

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partnership with jumbo Scout and he was

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like you know if you gave away like 25

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units five a day for five days that

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could really bump your VSR you probably

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really surprised at how many fields you

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started to get just from doing that so

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it’s something I am considering and

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still just it’s not excited about it

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it’s still not excited about just giving

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away product but if you can spend a

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little money to make a lot of money then

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that’s a trade that we should always

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make so the other thing that I did not

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do on the very first unit if you order

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or shipment now I have some other areas

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that I know I can improve in order to

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probably sell at a higher sell

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philosophy right lower my BSR that would

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be adding more pictures right now I only

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have studio photos I don’t have any

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lifestyle pictures and I always hear

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that people really like lifestyle

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pictures another thing is I could do

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giveaways if I choose to do that and

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then the last thing would be the

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hence brand content I don’t have that

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currently only available through brand

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register which I were working on but

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it’s a longer process now we need to get

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trademark we’ll talk about that in

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another video but I looking at that

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enhance brain content because a lot of

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my competitors have that that’s just

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something else that I note will only

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help it certainly is not going to hurt

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so we’re going to work towards that also

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I guess in the end of the day I was just

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like Megan this is a good product and

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it’s selling with you basically doing

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nothing with it so if we put a little

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effort into it we can probably sell a

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lot more and that’s what I’ve decided to

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do is really focus on making product one

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is success and I will tell you that

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there are some of you guys in the

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comment section that kind of kicked my

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butt on me wanting to just drop it and

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move on to the next product and not

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really taking time to figure out what

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was wrong what I did wrong with the

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first product so thank you guys so much

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for being that support and that

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accountability for me I couldn’t do it

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without you do you have any questions

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about anything I didn’t cover here about

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how it ultimately came to the decision

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to stick with product one reorder and go

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all in on it

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leave those down in the comment section

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below I will certainly be checking in

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and happy to answer any other questions

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that you have for me there

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as always guys take care have a great

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week I will talk to you next time
You can watch this video at The Bootstrap Boutique YouTube channel here.

You can watch more at The Bootstrap Boutique’s YouTube channel here.