Open Brand or Build Your Niche on Amazon FBA?

open brand or niche
Should you build an Open Brand or focus on a Niche for your Amazon FBA Business?

Open Brand or Targeted Niche?

When it comes to selling on Amazon, you need to decide how you want to build your business.

Do you want to build an open brand, where you sell various products in different markets, or do you want to target a particular niche and sell multiple products to one market?

In today’s video, I discuss the pros and cons of selling in an open brand or targeting a specific niche.

You can make money in either, so it’s up to you what you choose.

Are you building an open brand or working in one niche? Tell me in the comments below!

I talk about the importance on going all in on an open brand or targeted niche in my video about selling on Amazon in 2018.

You can watch this video at The Bootstrap Boutique’s YouTube page here.

You can watch more videos at The Bootstrap Boutique’s YouTube page here.

Challenges of Selling On Amazon FBA and What’s Next – The Amazing Seller

Scott Voelker The Amazing Seller
Megan and Scott of The Amazing Seller podcast discuss what changes may come to Amazon in 2018 and how we should deal with them.

The Amazing Seller

In today’s video, I got the opportunity to spend some time with Scott Voelker of The Amazing Seller podcast.  If that name sounds familiar, you may remember that I helped him organize a meet-up earlier this summer, or just due to the fact that he has one of the biggest podcasts about Amazon on the internet :).

Scott was kind enough to hang out and talk about what FBA sellers should do to prep for changes coming in 2018 and beyond.

What’s Next

What can we do to prepare for the future?

Scott believes that customers will always buy products. This doesn’t change, it’s just the rules that change that we have to abide by.

It’s important that we as sellers remain flexible.

Also, Scott talked about something that got my wheels turning right there on air.  Make sure you see that around the 16:50 mark.

Email List

Also important is that we should take traffic and sales into our own hands.  Scott believes in the power of the email list and driving your own traffic to your listing.


You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch The Bootstrap Boutique’s YouTube channel here.

Amazon FBA: How Amazon Says to Get Repeat Customers

Tips from Amazon

I recently read an article with tips from Amazon on how to retain customers. This is interesting because Amazon is strict about not allowing sellers to contact buyers away from the Amazon platform.

It’s not surprising that a lot of Amazon’s tips involve using their technology, platform and programs more thoroughly.

Today we’ll talk about what those tips for repeat customers are and how to best use Amazon’s tools to keep them coming back.

These tips are:

1. Deliver a First Rate Experience

2. Be Creative

3. Partner with Bloggers

4. Make it Easy to be Charitable

5. Share Your Values

6. Post Official Comments

What do you think of these tips?

How to Sell on Amazon in 2018

amazon fba 2018
How to sell on Amazon FBA in 2018

Watch the Video Here

Amazon in 2018

Today I’m sharing three thoughts about how to best sell private label products on Amazon FBA in 2018.

This is in response to questions that I hear a lot from you guys, so here are my answers!

1. Is it too late to start selling on Amazon?

No! Amazon continues to grow at a frenetic pace.  There are over 100,000 sellers selling over $100,000 worth of revenue each year. So why not you?

2. Should I build a brand or an open brand?

I don’t think this matters too much when you start. What matters more is that you start.  I do think you should pick one or the other though. Either have an open brand and just look for things that you can sell, or curate a focused brand that will let you own your niche.

3. Should I diversify my channels?

Yes! But not yet. Start small, with one platform. Then expand. Become great at selling on Amazon before you worry too much about selling on other platforms. The learning curve is already so steep, don’t make it too hard on yourself.

What do you think is the right answer to these questions? Tell me in the comments!

Oh, and once you’re ready to move forward with selling on Amazon, check out my friends over at StartUpBros. They created the end-all-be-all guide to selling on Amazon in 2018 and beyond.  Make sure you bookmark this because you’re going to need to read it more than once.