Amazon FBA Barcode, UPC, FNSKU
In today’s video, I am going to attempt to clear up some of the confusion regarding UPCs and FNSKUs when it comes to selling products via Amazon FBA.
What is a UPC?
Remember, UPC stands for Unique Product Code. It is the number that is on any product that you buy in a store (the part that gets scanned at the register).
An FNSKU is also a number code tied to a product, but it is specific to the Amazon Fulfillment Network. In fact, FNSKU stands for Fulfillment Network Stock Keeping Unit.
I did a video on UPCs vs. FNSKUs earlier this year if you need a refresher on the differences.
Where do I register my UPC?
Well, you don’t. Not at least in the sense you may be thinking.
This is something that confuses a lot of people, so don’t worry if you’re feeling that way.
Surprisingly, there’s no global database of UPCs and what product they are tied to. You are in charge of assigning your UPCs to your products and keeping them straight on your own.
Where do I buy UPCs?
Amazon has gotten much more strict in their messaging around UPCs recently. See the following screen shot:
They are basically saying that if the prefix associated with the product does not match the prefix registered as GS1, you may be in trouble.
This is definitely one of those “buyer beware” situations where what you do is determined by your risk tolerance. You can buy from a third party reseller, but the safest thing to do is buy directly from GS1.
There’s lots more info on this in the video so be sure to watch!
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