where do I put Amazon FBA Product keywords

Where Do I Put Amazon FBA Product Keywords?

Using the right product keywords in your Amazon FBA listing is important, because it is how buyers find your product among the many others on the Amazon shopping page.

In past videos, I’ve talked about how to research the product keywords you should use (even without paying for software), but once you have those keywords, what exactly do you do with them?

I Have Product Keywords, Where Do I Put Them?

This was a question I received from The Bootstrap Boutique’s Facebook page.  It’s a good one, because I realized that I had never taken you through the next step after you have a list of potential keywords.

First, A Note About How to Use Product Keywords

One thing I want you to remember whenever you are working on your product listing is that you are trying to optimize your product page for both software (Amazon) and people (your buyers).

This means that you should use the keywords you have available to you to show up in as many relevant searches as possible, but it should be written in a way that a human can understand.

Keyword stuffing is a practice where sellers include every possible keyword or variation of a keyword into their listing copy.  This looks unnatural and is not appealing to your potential buyers.

So, with that covered, let’s talk about where product keywords go in your Amazon listing.

Titles – Stand Out on the Search Page

The title (and your main image) are the first impression for your buyer. You are on a page with up to fifteen other products. Your title is the first opportunity to convey to buyers that your product is what they want. Using the keywords the search for in a natural way is step one to gaining their interest.

Bullets – Sell the Benefits

Next are the bullets.  Depending on your product category Amazon will give you up to 5 bullet points to provide further information to your customer. You also have the Product Description lower on the page, but most sellers feel that buyers rarely make it that far down a listing.  Keep your best information in the bullet points.

Again, it is important to make sure that these are written in a way that a human can easily read and understand what you are telling them, while also including the keywords that will help you show up in relevant searches.

Backend – Get Them In There

Finally we have what is called the backend, the place in Seller Central you put information that buyers never see.  For product keywords, I am referring to your listing that you create in Sellers Central. There is a tab that allows you to add additional keywords.  Amazon specifically tells you not to include things like misspellings, variations of words, plurals, and so on. This means you are free to use a wide variety of keywords to attract shoppers who may be interested in different aspects of your products.


So remember, there are 3 main places to put your product keywords in your Amazon listing: Title, Bullets, Backend.  TBB. Sounds a little bit like your favorite YouTube channel, right?

Ok, I’ll stick to teaching you about Amazon and not cracking jokes. It’s better that way.

Be sure to check out the video that goes with this post for a more in-depth look at how to use keywords, with real examples from Amazon.

You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch more videos at The Bootstrap Boutique’s YouTube channel here.

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