Rank on Page One Keyword Amazon FBA

How to Rank on Page 1 with Amazon Keyword Research in 2018

Grab your copy of the Keyword Research Checklist here.

In late 2017, Amazon made a big change to how many keywords they will index for your product.  In years past, you could be discovered in Amazon search for around 1,000 words (5,000 characters).

This meant that your product could show up for all sorts of search terms, even if it had nothing to do with your product.  Which is bad news.

Amazon Keyword Research in 2018

Now, in addition to the keywords in your Title, Bullets and Description, Amazon will only index up to 250 characters of additional keywords.  That’s a huge difference!

All this means one thing, when performing your keyword research in  2018, you need to do so with an eye towards relevance.

In today’s video, I show you how I use the Amazon.com search bar, customer reviews and a few free keyword finders to make sure that I’m showing up for the most relevant search terms possible.

Download the Keyword Research Checklist to guide you step-by-step on how to do keyword research for Amazon in 2018.

Grab your copy of the Keyword Research Checklist here.

Tools mentioned:





You can watch this video on The Bootstrap Boutique’s YouTube Channel here.

You can watch more videos on The Bootstrap Boutique’s YouTube Channel here.


  1. Mark

    Thank you for the great tips in that video. I especially liked the word cloud idea 🙂 I have a question though. Why do you split the long tail keywords into single words?
    In a website SEO practices people usually try to find long tail frases rather than singular words.

    1. megloftin

      Amazon tells us not to repeat words. So if you wanted to target both “foam roller” and “exercise roller” then you wouldn’t repeat “roller.” Instead you would put “foam exercise roller” into the back end. I’m not sure it’s possible to not repeat words at all (you’ll probably have foam roller in at least the title and one other place” but in general you try not to repeat.

      Amazon is a search engine of sorts but different from Google in that way.

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