Today I’m sharing my December Amazon Update.
Selling During Q4
This is my first time selling during the holiday rush that is Q4. I was late getting started due to being out of stock and waiting on a new shipment of products.
My supplier warned me that they were getting busy and that there would be a long lead time on production. It turned out to actually be 55 days until my product was ready to ship to Amazon. Ouch.
This means that products weren’t checked in to an Amazon warehouse until the night of December 4th, or Cyber Monday. I was happy to see sales that same night, but sad that I missed out on Black Friday and that crazy first weekend of the shopping season.
It also meant my product sales were never going to be as good as they could be, because Amazon doesn’t immediately give you your ranking back when you get back in stock.
I’ve been back in stock for 2 weeks at this point and have sold about 1/3 of my inventory. Honestly, I thought it would be more and that I would be almost out of stock again, based on what I have heard about Q4 sales from other sellers. There is definitely room for me to improve here next year.
Shipping Expenses Hurt Again
This production run is a lot more expensive for me because my shipping is more expensive. This is supply and demand working against me as this is a busy time of year for transportation companies as well.
From the time I got my first shipping quote in August until when the products actually shipped in late November, the price rose by over $1,000.
Pay Per Click
Because my profit margin is lower than I’d like, I can’t be as aggressive as I’d like with PPC.
I’m currently running 3 campaigns, an automatic, a manual, and an exact match manual with a limit of $20 a day.
My main concern is maintaining profitability so that I can continue to order larger quantities of products and start hitting some quantity discounts with the suppliers. I’m also considering sea shipping for my next order, I am just hoping that I have a shorter production time to make up for that lag in sea shipping.
We are officially in production! I am so excited to get started with a second product and to have 2 products selling on Amazon. It should be ready in about 20 days and is a smaller and lighter product than #1 so should be much cheaper to ship. It has definitely been cheaper to produce.
Gotta get on that so it’s ready to go early in January for my CPA. I’m excited that according to Fetcher, I’m showing a small profit for the year!
This is the last official video between now and Christmas, so if you celebrate I hope that you have a wonderful day full of all the people and things that matter to you.
You can watch this video at The Bootstrap Boutique’s YouTube channel here.
You can watch more videos at The Bootstrap Boutique’s YouTube channel here.