Today we are going to look at 5 products that I have previously evaluated and passed on for different reasons. If I’d had access to the new features in Jungle Scout earlier this year when reviewing them, I could have gone through the process of eliminating them from my list much more quickly!
Product Tear Downs
Owl Shaped Bird Blinders
These items are used in gardens to scare birds away from your growing crops. When I first looked at these back in the Spring, they were selling much better, which makes sense. Spring is a time when you would look for these items as people are spending time in their gardens.
Here is the Jungle Scout screen shot:
What you can quickly see here is that average monthly sales are low across the board. Again, this wasn’t the case in the Spring but it’s good to know that this is a seasonal product without much interest during the rest of the year.
The average selling price is also low, and if my memory serves me correctly it was low earlier this year too. This is a price point that may not give you a lot of margin.
The opportunity score rates this at a 4 – low demand and low competition. Anything with low demand should probably be a “pass” unless you have a really good reason for pursuing it. Otherwise you risk your inventory sitting in Amazon’s warehouses for far too long.
Bird Scare Tape
This product has a similar purpose as the bird blinders, but you can hang it or tape it along a fence post.
It’s funny because I grew up in the country where everyone hung aluminum pie plates around the vegetable garden to ward off birds, but I guess you could buy something especially for that too. 🙂
And here is the Jungle Scout screen shot:
This product has the same problem as the bird blinders and likely for the same reason, it is a seasonal product that will have peak demand in the Spring.
Also, this product has higher demand than the bird blinders, but also higher competition. What you can’t see in the Jungle Scout screen shot is that the Listing Quality Score (LQS) for these listings is higher, mostly 6 and 7s for the top sellers. That means the listings are strong enough that you may not be able to outsell the competition just by having a better listing.
Sticky Fly Paper
This next product seems more promising, someone is bringing in 10k a month selling sticky paper! But there are still some issues with it that Jungle Scout points out to use.
And the Jungle Scout screen shot:
Finally a product with some demand! It makes sense that this would not be as seasonal as the bird scare products, but it takes a dip each winter.
The problem with this is competition. There are competitors with over 1,000 reviews and several more with over 300. For a low cost product, you would likely have to spend a good deal of your profit margin on PPC just to compete, which may not be the best option if you are starting out as a new seller.
Adult Tie Back Bibs
I was interested in this product because in the United States, we have an aging baby boomer population and, like it or not, the demographics suggest that there will be an increasing need for senior care products.
The good news for you boomers is that, based off this product, we aren’t there yet in terms of tons of people needing it.
And the Jungle Scout screenshot:
As you can see, no one is buying this product. Average monthly sales are slow and demand is low along with competition. Also, the price on these is hard to get excited about. You see some higher priced items in the list, but when you look closely, these sellers have 500+ individual bibs in a pack. This is going to be a big, heavy item to ship.
I can’t remember exactly why doll stands caught my eye, but when I do product research I like to look at a variety of products and this one made the long list. But not the short list. Let’s look at why.
And the Jungle Scout screen shot:
Something that stand out immediately to me is just how few individual sellers there are here. It appears that one brand is dominating the top listings and they have lower prices than many of the competitors. Also, there is lower demand than competition.
This brings us to an important point with the Opportunity Score. You want your demand and competition to at least match. Low/Low or Medium/Medium for instance. When you get into a situation where you have low demand and medium competition, or low demand and high competition, you are working against the law of supply and demand. That’s not a good place to be as a supplier.
I hope that these product tear downs are helpful examples of what you don’t want when finding products to sell on Amazon.
The updated Jungle Scout Pro adds features that will help you make better decisions about what you should sell on Amazon.
I especially like the features that can help you make a quick decision when starting the product research phase.
I like to do my research by creating long lists of ideas and narrowing down from there. With the new Opportunity Score and Listing Quality Score (LQS), I can quickly see what potential products need to be crossed off my list.
For example, if I wanted to private label a product, but the Opportunity Score was a low number and indicated that the product had medium demand but high competition, I might think twice. If the LQS column showed that all my competitors have high quality listings, then I’m looking at a product that will be tough to compete against. I can quickly move on to a new product idea.
Of course, Jungle Scout is a tool and not the final say (good news, that’s you!), so you should take all this information it is giving you with a grain of salt, but for making a quick decision early in the process, these new features can’t be beat.
Other Fun Additions
I’m also a fan of some other new add ons from the Jungle Scout team.
The Keyword Cloud will show you top ranking keywords from your competitors. The larger the word the more popular the keyword.
I also like the Historical Monthly Sales that you can access by clicking a products sales number. This is similar to the information that you can get in CamelCamelCamel, but by viewing it in the Jungle Scout Chrome Extension you are able to save yourself a few clicks.
Jungle Scout’s New Look
I’m really excited about the new additions to the Jungle Scout extention. The JS team is pushing to be the premier tool suite for Private Label sellers, and you can feel it in this update.
By adding tools and information to the chrome extension that allow you to quickly gather data and make product selections, Jungle Scout has given uses the ability to move efficiently through the product research phase of selling on Amazon.
I am so happy to have the opportunity to speak with Shane Stinemetz, founder of Fetcher. Shane is a successful (almost 7 figure) Amazon FBA Private Label seller, who after selling for a while realized that he had no idea how much money he was actually making.
Sound familiar? It’s exactly how I felt also. Working with the reports in Amazon Seller Central and trying to make sense of them via Excel…well. It wasn’t pretty.
When Shane realized his problem, he did something about it (man, we love action takers around here!). He teamed up with Greg Mercer, founder of Jungle Scout, and surveyed fellow Amazon Sellers. Turns out, pretty much everyone else has this exact problem.
Fetcher is a tool that helps you to understand the money behind your Amazon FBA business, which is important because once you know what is going on with the money in your business you can make better decisions.
I have been using Fetcher since April and love the clarity it brings. Every morning I get an email from Fetcher showing the previous days sales, COGS, Amazon Fees, Other Fees and PPC spend. Meaning, I know exactly how much money I actually made in profit the prior day.
This tool is clean, easy to use, and brings actionable value to you each day. Definitely give it a try and let me know what you think of it in the comments below!
Now why would I pay for something that I could get for free?
Hey, welcome back to another week of The Bootstrap Boutique where beginners build businesses. My name is Megan and I’m glad your here because this week we are going to talk about the first thing you have to decide when you go into Amazon to create a new sellers central account.
Now, Sellers Central we have talked about before, that is the back end system in Amazon where sellers can go in and manage their account. When you go there for the very first time to create an account, you’ve got a decision to make. You have to decide, do you want a professional or an individual account?
Now you’re probably thinking, “I don’t know, I don’t know which kind of account, which kind of account do I need?” And that may even be why you’re watching this video. You’re in luck. So at first glance the main difference is really just price and if you don’t dig in too much to it, that’s really all you’re going to see.
So here’s the breakdown.
Individual vs. Professional
An individual account has no monthly fee, however Amazon is going to charge you 99 cents per item in addition to all the various charges that come along with selling.
Or you can sign up for the professional plan, which is 39.99 a month. Now thats a flat fee, there are again lots of little charges that Amazon gets in there, but that’s the account level fee.
But if you want to sell Private Label on Amazon, it doesn’t matter if you’re selling one a month, fifty a month, whatever, you just can’t do it with an individual account. That individual plan does not allow you to create a new listing on Amazon, you can only sell what is already there.
So if you wanted to go an sell a cell phone case, you’d have to sell something that is already on the market, you cannot go out and create your own product under a private label and then upload that as its on listing. But if you’re doing online or retail arbitrage, yeah you can do that with the individual plan, I don’t think there’s any issues there. I think you would be totally fine to do that. But if you want to sell private label, forty dollars a month for the professional account, thats the way to go.
Professional Accounts for Private Label Sellers
Professional accounts give you some other features and benefits too. For one you can upload a spreadsheet to Amazon with a whole bunch of listings. For most of us doing Private Label, we’re going to pick up new products kind of here and there and going in and creating them once at a time isn’t that big of a deal. But say you had something else already going, say you had a brick and mortar retail store or you had an ecommerce store somewhere else on the internet and now you want to move those items onto the Amazon platform also. If you have hundreds of SKUs and you’re having to do that one at a time, that’s going to take forever. So just the ability to upload that spreadsheet all at once with all the information that you need for your different SKUS is a huge benefit to people that are in that situation already.
That’s just a quick overview as to why you should choose the professional account over the individual account if you’re going to sell Private Label on Amazon. I know it doesn’t seem very bootstrappey to pay forty dollars a month when you also have the option to just pay a per item charge, especially when you’re starting out. That was my thought too, but you just can’t do it as far as I can tell.
You just can’t sell Private Label on the individual plan, so we’re going to have to suck it up and pay that forty dollars a month. But it’s not the end of the world, its just motivation to go out there and make it up, make sure you’re getting to where you are selling more than forty a month and hey, you’re coming out ahead anyway, so there we go.
Thumbs up to this video if it was helpful to you, I certainly hope it was. And feel free to subscribe to this channel, we post new videos every Wednesday, that way you will never miss one. And I know that is a big priority for you.
If you have any other questions about Amazon or FBA stuff, just leave them down in the comments, I’d be happy to dig in and do some research so I can try to answer them for you. Other wise, have a great week, we will talk next time. Take care.
You can watch this video at The Bootstrap Boutique’s YouTube Channel here.
You can watch The Bootstrap Boutique’s YouTube Channel here.
Today we are going to do a walkthrough of how to use the Jungle Scout pro Chrome edition. This Jungle Scout tutorial will help you understand how to use the tool to find private label products to sell on Amazon.
How To Use Jungle Scout
Jungle Scout Pro is a Chrome plug in that you use with the Amazon.com website. It allows you to easily see the “behind the scenes” sales data for products sold on Amazon to help you make decisions about what you would like to sell.
Jungle Scout gives you estimated sales volume over the prior 30 days, as well as the fees that Amazon will charge to sell your product. You can use this data to understand if a product will be profitable for you to sell.
Data Tracked in Jungle Scout
The 999 trick is a way that you can figure out Amazon sales volume manually, without buying Jungle Scout Pro. It is actually the method that Greg Mercer, founder of Jungle Scout, used before he created Jungle Scout to automate the process for him!
If you have a product that you are interested in, you would need to track it over the course of 30 days and see how many products it is selling each day.
You’re able to do this by adding 999 units to your cart at the same time each day. Because of a quirk in Amazon’s system, as long as the seller has less than 999 units in stock, they will tell you “Sorry, there are only XX units available.” This is the number of units in stock.
You record that number in a spreadsheet and do the same thing at the exact same time the next day. The difference between units is how many were sold the prior day. Do this every day for 30 days and you will have the number of units sold that month.
This isn’t a foolproof method, a seller could send in more stock half way through the month! But if you want to track a product at no cost, you can get an approximation of the number of sales using this method.
Get Jungle Scout
If you don’t have the Jungle Scout Pro extension yet, what are you waiting for? Jungle Scout makes your product research time more efficient and productive. Get your copy today (affiliate).