Goal Update March 31, 2017 (Amazon FBA, Twitter, YouTube, Podcasts)

Transcript:

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21 is over this year is flying back hey

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everybody happy friday good morning

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welcome to the bootstrap boutique where

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beginners build businesses this is

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Friday so it is a goal recap edition and

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it’s a special edition because it’s the

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end of the first quarter so we’re going

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to recap everything we’ve accomplished

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in the first quarter and set the stage

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for what we’re going to do going into

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the second quarter of 2017 got my suit

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sweet shirt on here ready to go there’s

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a lot to do today so let’s jump into it

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so like I said I’m going to start by

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recapping the goals that I had set for

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the first quarter and the first goal was

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to sell out of all 250 units of my

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product which as you can see did not

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happen we actually ended up as of last

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night selling a 97 actually I think I

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hit a couple more come through after I

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put this slide together but we’re just

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going to call it 97 so you know if I had

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the full quarter that I was selling

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these products if I had started actually

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on Jan Murray first we might have hid

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that goal we might have come out a

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little better but got a late start so

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you know I did really want to have sold

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through these products just as a way of

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verifying that this was something that

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was going to be a good seller but we

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didn’t get there but I’ve got so many

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plans of things to do to make it better

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so that is where we are on goal one did

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not meet it there’s an expert for this

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goal the second goal I had was to launch

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a second product and as you know I also

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did not do that and that partially

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because I did not sell out of the first

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product and then did not have the

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capital handy to launch a second product

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so what’s still working through the

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decision process on what went right with

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number 113 wrong with number one what to

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do to you know do better the next time

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how to improve product once all that

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good stuff i posted about it on

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wednesday you can check i’ll put a card

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up you can see that video if you haven’t

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already but yeah so this one was as also

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an X and I’m okay with it because of all

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the variables that were involved but

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anyway we

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did not meet either of those first two

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goals anything I wanted Twitter

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followers so one thing I’ve realized

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this morning as I’m putting this

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together is I don’t have any of those

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numbers that i achieved actually written

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down i’ll put them in the description

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below just so we’ve got it there for

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Prosperity i should say but i ended up

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with just under 5600 twitter followers

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and my goal was five thousand for the

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quarter so i did manage to get above

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that number which was awesome and yeah i

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just i really like i said a hundred

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times i enjoy twitter i enjoy the

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platform and interacting with people

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there and i like that you know somebody

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says something fun or interesting you

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can just tag him and say hey that’s cool

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or you can retweet it or whatever

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everybody is just very accessible on the

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twitter platform which i enjoy so you

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know certainly plan to continue to spend

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a lot of time there going forward in the

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same vein I had a goal of over a

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thousand total tweets for the ad mag

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wash and handle and i ended up again

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just under 1,500 so i think i must have

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thought that I wouldn’t tweet as much as

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I do because you can see i started with

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750 and you know i really only need a

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250 tweets which again over the course

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of three months is still much more than

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one a day but you know there’s a couple

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of reasons why i pretty much doubled

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where i was at the beginning a quarter

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of one is because when you post videos

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on twitter when you post things that you

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want people to see you need to post it

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several times especially in that first

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couple of days just because otherwise

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you know people’s twitter feeds are so

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full that’s really the only way you can

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show up there’s not a great algorithm in

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Twitter to help you get seen you know

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based on engagement like a facebook or

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instagram has so that’s that’s why i

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have 70 posts there but also because

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i’ve been in there a lot tweeting people

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and rishi sharing or sharing with people

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and retweeting i should say and you know

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and just enjoying being there on

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platform again with the youtube

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subscribers you guys I am so grateful

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for all of you that are here watching

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this video we ended up about 306 sorry

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not 300 416 youtube subscribers here on

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the bootstrap beauty channel which does

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can

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mm I my people continue to find me and

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follow me and I am super grateful for

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you guys and for the feedback that you

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offer the support that you get to me

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into each other in the comments I just

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really appreciate all of it i love this

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little group that comes and watches the

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bootstrap boutique every week I did not

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mean to run that by the way and then

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finally for the social media stuff on

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YouTube videos I had a goal of 20 for

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the quarter and actually because I put

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up a few more than I was expecting ended

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up at about 37 so that’s kind of crazy

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that’s a lot of videos to produce in

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three months when you’re a one-person

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show and doing all the other stuff that

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I’m doing so we’re going to talk about

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how that’s going to change your coming

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up but I’ve enjoyed putting all those

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together another goal i have was to

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review three books here at the bootstrap

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boutique ever eat a lot of business

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books can I say this and not sound super

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nerdy for fun no I can’t I still sound

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like you’re huge to work but I do and I

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really enjoy just reading and learning

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new stuff and so I do tend to read a lot

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of nonfiction a lot of fiction too but

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that’s not what we’re here to talk about

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today so anyway I started in January

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would eat that frog by brian tracy in

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febuary i did five once in its classic

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book reviews and then finished up in

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March with vlog like a boss with a

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mission it’s our which was a lot of fun

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to review and she actually watched the

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video and thought it was cool which I

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thought was cool and you know work it’s

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cool it’s all cool so that was a lot of

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fun I enjoyed putting those together and

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reading those books with you guys and

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then finally appearances and

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collaborations I that exceeds what I

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thought would happen here on the channel

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I did to podcast interviews one with

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john lim over at be moving forward and

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one with Scott Vogler of the amazing

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sellers those were really cool and you

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know the be moving forward one came out

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in early March so you can go listen to

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that whenever you would like to if you

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haven’t already the amazing seller

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podcast will be out Scott’s it early

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April so sometime in the next two weeks

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I would expect to hear it drop in the

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podcast key so you’re not already

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subscribed to Scott he puts out so many

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good resources stop selling on Amazon

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that I would definitely recommend you

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check him out and then finally I did a

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cool

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operation video with the Scelzi guys

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Josh over its LG where I went and used

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his app on my cell phone to do some

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scanning at our local thrift store and

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found a sea of 75 dollars worth of

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profits and if you said I would have

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said well $75 was a prophet and it would

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have cost me like maybe less than five

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dollars to buy all the books that would

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have gotten me to $75 profit so pretty

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stinkin cool if you ask me so that is a

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wrap on the first quarter and out of

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what is that eight goals that I had I

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hit space of them so i’m free happy with

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that progress I’ve said some pretty big

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goals for myself and got most of them

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done however you’ll notice that you i

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did not get done relate to selling on

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Amazon so I just I’ve got to put more

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focus there I’ve got to put more time

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and effort there and I think you’ll see

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coming up in my second quarter goals but

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that is what’s going to happen so let’s

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move into the second quarter goals that

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I have and let’s see what I’m going to

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be spending my time on in the next three

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months my first goal is to launch a

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second YouTube channel but specifically

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for my private label brands so what I

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want to do is show tips and tricks and

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tutorials and ways to use that product

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put them on Amazon with a link to my

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products are sorry put them on YouTube

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with a link to my product at amazon and

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use that to drive some traffic so I’m

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going to take everything I have learned

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from building the bootstrap boutique and

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targeting you know specific keywords

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which I really don’t do it the biggest

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truck to take I pretty much just talk

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about what’s on my mind too when I’m

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learning but i have learned about how to

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ino target keyword and show up and

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search and do video SEO and all that fun

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stuff i’m going to put all that good

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stuff to use to build up this second

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YouTube channel this is one guys you’re

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just going to have to trust me when I

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tell you I did it or I didn’t do it

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because as you know we really in the

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private label world don’t share our

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products just because everybody’s super

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protective of what they’re selling for a

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good reason that’s way too easy to get

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knocked off guys somebody that just

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comes in and copies all your hard work

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so I will be very honest scouts honor I

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will update you truthfully on whether

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I’ve done it or not but you know that’s

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why you’re not going to see a big link

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to my second YouTube channel

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here at the bootstrap boutique also I

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want to go ahead and get two months

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force video shot edited and uploaded to

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YouTube so they can roll out on once a

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week basis the second goal I have is to

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get my private label brand brand

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registered at amazon there’s a few

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benefits to doing that one is that it’s

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going to give me a lot more control over

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my listing for instance when I had those

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hijackers come on where they couple

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weeks ago when they were doing the thing

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where they were listing my product for

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half price and then as far as I’m aware

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of not actually ever shipping any

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product because didn’t have any and I

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know that because they said they had

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like a hundred units in stock and I

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didn’t sell 100 units and certainly not

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all to one place so this should provide

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some protection against that another

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thing it can help out with us getting

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enhanced branding content I think it’s

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what it’s called on your listing where

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you’re able to go in and just make sure

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your listing look a lot more

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00:09:46,930 –> 00:09:50,800
professional in my private label product

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00:09:49,270 –> 00:09:52,000
that currently have on amazon I really

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00:09:50,800 –> 00:09:54,040
need that to compete with the bigger

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sellers because they all have it so

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there’s a few reasons for getting brand

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registered I also think it may help you

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00:09:59,590 –> 00:10:04,330
just look more legit in the item amazon

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00:10:01,510 –> 00:10:05,920
just a serial it’s true or not but I’m

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hoping that there will be nothing but

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benefits from doing that and of course

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as you know I will walk you through what

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00:10:09,910 –> 00:10:13,660
I’m working on with that every step of

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the way the servo I have is to work on

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00:10:13,660 –> 00:10:20,350
the bootstrap boutique blog now this is

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00:10:16,660 –> 00:10:22,930
not really a good goal as far as it’s

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00:10:20,350 –> 00:10:24,520
not worded very well it’s not a smart

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00:10:22,930 –> 00:10:26,830
goal for sure because it’s not

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00:10:24,520 –> 00:10:29,530
measurable or anything like that I get

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00:10:26,830 –> 00:10:31,210
that I know that it’s not really a good

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00:10:29,530 –> 00:10:33,880
goal but if you’ve been over to the blog

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you know it’s it’s nothing more I now

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00:10:33,880 –> 00:10:37,870
than a holding spot for videos I don’t

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00:10:35,830 –> 00:10:40,390
really do anything else with it and I

286
00:10:37,870 –> 00:10:42,370
should make it somewhere that at least

287
00:10:40,390 –> 00:10:44,350
if you click on the link in my video

288
00:10:42,370 –> 00:10:45,940
descriptions like I’m not embarrassed

289
00:10:44,350 –> 00:10:48,520
that you went there which right now I

290
00:10:45,940 –> 00:10:51,460
would not send somebody to my blog for

291
00:10:48,520 –> 00:10:53,110
anything and the goal is to change that

292
00:10:51,460 –> 00:10:54,580
to make it somewhere that if somebody

293
00:10:53,110 –> 00:10:56,680
does go to see it like i said i’m at

294
00:10:54,580 –> 00:10:58,960
least not embarrassed by it so i just i

295
00:10:56,680 –> 00:11:01,870
put pretty much no effort into it i

296
00:10:58,960 –> 00:11:04,750
think if i put some the effort into it

297
00:11:01,870 –> 00:11:06,580
then it can only get better here’s my

298
00:11:04,750 –> 00:11:06,910
last goal it’s the only one I have that

299
00:11:06,580 –> 00:11:08,320
is

300
00:11:06,910 –> 00:11:11,350
really something that I’m going to be

301
00:11:08,320 –> 00:11:13,420
able to objectively say yes or no I

302
00:11:11,350 –> 00:11:15,400
accomplished this on a week-to-week

303
00:11:13,420 –> 00:11:17,620
arraya too weak to to week basis so that

304
00:11:15,400 –> 00:11:20,170
is going to be to watch and comment on

305
00:11:17,620 –> 00:11:22,870
20 amazon seller videos per week here at

306
00:11:20,170 –> 00:11:25,030
YouTube and the reason I want to focus

307
00:11:22,870 –> 00:11:26,800
on doing that is because I really want

308
00:11:25,030 –> 00:11:29,200
to be more involved in this community I

309
00:11:26,800 –> 00:11:31,180
feel like I get people coming over I

310
00:11:29,200 –> 00:11:32,860
tend the show up in a lot of suggested

311
00:11:31,180 –> 00:11:34,780
videos over on that side door and

312
00:11:32,860 –> 00:11:38,380
youtube and people find me that way and

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00:11:34,780 –> 00:11:40,000
I just want to be more involved and when

314
00:11:38,380 –> 00:11:41,890
people see that but maybe you know

315
00:11:40,000 –> 00:11:44,890
they’re watching their current favorite

316
00:11:41,890 –> 00:11:46,540
YouTube seller video person and they

317
00:11:44,890 –> 00:11:47,890
recognize my name maybe from the

318
00:11:46,540 –> 00:11:49,240
comments and things like that and I just

319
00:11:47,890 –> 00:11:52,720
I want to get to know the other people

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00:11:49,240 –> 00:11:54,580
that are creating YouTube videos about

321
00:11:52,720 –> 00:11:57,130
selling on Amazon because it’s not a

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00:11:54,580 –> 00:11:59,740
very big community of people that do it

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00:11:57,130 –> 00:12:01,450
and I you know there’s no reason that I

324
00:11:59,740 –> 00:12:03,130
shouldn’t get to know those people that

325
00:12:01,450 –> 00:12:05,260
are working on that stuff so does my

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00:12:03,130 –> 00:12:07,000
thought process there and you know I’ll

327
00:12:05,260 –> 00:12:08,620
probably learn some pretty cool stuff in

328
00:12:07,000 –> 00:12:10,510
the process too so that’s not sure the

329
00:12:08,620 –> 00:12:12,460
goals I have for the second quarter

330
00:12:10,510 –> 00:12:15,010
there’s less goals this year but they’re

331
00:12:12,460 –> 00:12:16,750
bigger projects I guess you could say

332
00:12:15,010 –> 00:12:18,340
and you know q1 it was really about

333
00:12:16,750 –> 00:12:20,530
laying a foundation and building some

334
00:12:18,340 –> 00:12:22,060
awareness for me that’s why I was

335
00:12:20,530 –> 00:12:23,980
focused on things like numbers of videos

336
00:12:22,060 –> 00:12:25,510
numbers of tweets numbers of appearances

337
00:12:23,980 –> 00:12:27,640
numbers of you to subscribers and

338
00:12:25,510 –> 00:12:29,200
Twitter followers and this time this

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00:12:27,640 –> 00:12:30,940
quarter rather I wanted to get away from

340
00:12:29,200 –> 00:12:32,470
those fan any metrics and do things that

341
00:12:30,940 –> 00:12:35,290
actually like build on that foundation

342
00:12:32,470 –> 00:12:36,670
of awareness that I have built so here’s

343
00:12:35,290 –> 00:12:40,030
what that is going to look like on

344
00:12:36,670 –> 00:12:42,280
Mondays i’m going to do product work so

345
00:12:40,030 –> 00:12:44,500
that means yeah i’m going to be spending

346
00:12:42,280 –> 00:12:46,510
time on amazon and jungle scout and

347
00:12:44,500 –> 00:12:47,920
looking for products to private label it

348
00:12:46,510 –> 00:12:51,370
also means i’m going to be looking at

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00:12:47,920 –> 00:12:53,320
ways to work on my current product you

350
00:12:51,370 –> 00:12:55,540
know talking with suppliers figuring out

351
00:12:53,320 –> 00:12:59,830
the issues that I have with my first

352
00:12:55,540 –> 00:13:02,200
product or a subsequent product or doing

353
00:12:59,830 –> 00:13:05,530
things like that I just want to focus on

354
00:13:02,200 –> 00:13:07,150
for one product one and then you know

355
00:13:05,530 –> 00:13:10,000
subsequent products down the road that i

356
00:13:07,150 –> 00:13:12,820
have on Wednesdays i am going to focus

357
00:13:10,000 –> 00:13:14,170
on youtube so wednesdays learn to shoot

358
00:13:12,820 –> 00:13:14,830
it’s what i’m going to edit it’s when

359
00:13:14,170 –> 00:13:16,960
i’m going to school

360
00:13:14,830 –> 00:13:19,600
reps is when i’m going to set up on my

361
00:13:16,960 –> 00:13:22,540
tweets all that stuff Wednesday’s aren’t

362
00:13:19,600 –> 00:13:25,000
going to be my youtube days on Thursdays

363
00:13:22,540 –> 00:13:26,380
is going to be focused on the bootstrap

364
00:13:25,000 –> 00:13:28,810
boutique so that’s what I’m going to

365
00:13:26,380 –> 00:13:30,700
work on my website it’s when i’m going

366
00:13:28,810 –> 00:13:32,170
to hopefully try and like schedule

367
00:13:30,700 –> 00:13:34,150
interviews that i’m doing if i continue

368
00:13:32,170 –> 00:13:36,670
to do those that have the opportunity to

369
00:13:34,150 –> 00:13:39,130
do this it’s when i’m going to write

370
00:13:36,670 –> 00:13:41,110
emails to my email list it is when i’m

371
00:13:39,130 –> 00:13:43,840
going to focus on things that build up

372
00:13:41,110 –> 00:13:47,320
the brand of the bootstrap boutique and

373
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then finally on friday is plan do review

374
00:13:47,320 –> 00:13:52,240
if you guys have ever had like sales

375
00:13:49,420 –> 00:13:54,130
training for a job the plan do review

376
00:13:52,240 –> 00:13:55,750
cycle is something you learn about

377
00:13:54,130 –> 00:13:57,280
pretty early on it’s something that I’ve

378
00:13:55,750 –> 00:14:00,850
always covered in my sales training when

379
00:13:57,280 –> 00:14:02,860
I’ve had to do it and I don’t really

380
00:14:00,850 –> 00:14:04,930
like it when I’m in a job that relies on

381
00:14:02,860 –> 00:14:06,340
making sales because it’s like um

382
00:14:04,930 –> 00:14:08,950
yourself or do you want me to talk about

383
00:14:06,340 –> 00:14:10,900
it but in this case I think it’s going

384
00:14:08,950 –> 00:14:13,030
to be really helpful I want it’s really

385
00:14:10,900 –> 00:14:14,830
going to be more as a plan in the review

386
00:14:13,030 –> 00:14:17,470
because they do is going to be monday

387
00:14:14,830 –> 00:14:19,600
through thursday but it’s when i’m going

388
00:14:17,470 –> 00:14:21,490
to think about what i did well over the

389
00:14:19,600 –> 00:14:23,380
week what i need to do for the next week

390
00:14:21,490 –> 00:14:24,820
when and plan that out and also probably

391
00:14:23,380 –> 00:14:27,520
will use it to catch up on things i

392
00:14:24,820 –> 00:14:29,260
didn’t finish during the week so there

393
00:14:27,520 –> 00:14:30,820
may be one or two other things another

394
00:14:29,260 –> 00:14:34,000
thing i would like to do with Friday’s

395
00:14:30,820 –> 00:14:35,710
when i have time because usually I work

396
00:14:34,000 –> 00:14:37,150
on this stuff at night a lot in friday

397
00:14:35,710 –> 00:14:38,320
night’s you know sometimes you just want

398
00:14:37,150 –> 00:14:42,670
to like drink a beer and sit on your

399
00:14:38,320 –> 00:14:46,810
patio so no promises but i’d also like

400
00:14:42,670 –> 00:14:48,520
to use the time to do learning and you

401
00:14:46,810 –> 00:14:49,900
know catch us on trainings and stuff

402
00:14:48,520 –> 00:14:51,370
because a lot of times i signed up for

403
00:14:49,900 –> 00:14:52,780
these webinars and i’m going to do them

404
00:14:51,370 –> 00:14:54,250
on my lunch break and then I get dizzy

405
00:14:52,780 –> 00:14:55,750
with my day job stuff and I don’t get a

406
00:14:54,250 –> 00:14:57,190
chance to watch the webinar so maybe I

407
00:14:55,750 –> 00:15:00,280
feel like go back and watch them on

408
00:14:57,190 –> 00:15:03,190
Fridays at lunch or after my kid goes to

409
00:15:00,280 –> 00:15:05,980
bed or whatever that’s the plan okay

410
00:15:03,190 –> 00:15:07,930
enough about me what I would love to

411
00:15:05,980 –> 00:15:10,150
know is what are you going to accomplish

412
00:15:07,930 –> 00:15:12,370
between now and June 30 is because if q1

413
00:15:10,150 –> 00:15:14,530
taught me anything is that this next

414
00:15:12,370 –> 00:15:16,270
three months is going to fly by if we

415
00:15:14,530 –> 00:15:18,520
don’t lay out a plan what we’re going to

416
00:15:16,270 –> 00:15:21,730
do probably not going to get a lot done

417
00:15:18,520 –> 00:15:24,250
so tell me in the comments what is your

418
00:15:21,730 –> 00:15:26,510
goal or what are your goals if you have

419
00:15:24,250 –> 00:15:27,860
more than one for the second quarter I

420
00:15:26,510 –> 00:15:30,110
no so we could all hold each other

421
00:15:27,860 –> 00:15:32,810
accountable and I will talk to you next

422
00:15:30,110 –> 00:15:37,160
time guys take care my mom is calling

423
00:15:32,810 –> 00:15:38,690
she always calls in the morning I had

424
00:15:37,160 –> 00:15:41,720
better not decline the call I’m just

425
00:15:38,690 –> 00:15:43,990
going to let it ring I will be in

426
00:15:41,720 –> 00:15:43,990
trouble

You can watch this video at The Bootstrap Boutique’s YouTube Channel here.

You can watch The Bootstrap Boutique’s YouTube Channel here.

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