How to Find Products to Sell on Amazon (no software required)

Today I’m going to share with you how to find products to sell on Amazon.  Potential private label products are all around us, we just have to know how to look for them!

Download my free worksheet that accompanies this video here.


Don’t tell me that you can’t find a good product to sell after you watch today’s video.

Hey everybody welcome back to another episode of The Bootstrap Boutique where beginners build businesses and I’m glad you’re here because today we are talking all about how to find products to sell on Amazon, for free, no software needed.

Now you guys know, I love Jungle Scout, right? That is a great way to help you validate whether a product can be a good seller or not on Amazon. But if you’re not there yet, if you’re not ready to purchase Jungle Scout (using my link below) which you’re probably not, you’re just trying to get a list of potential ideas. I’m going to give you 5 different ways that you can do that.

How To Find Products To Sell – 5 Tips

Tip 1: Look at Your Amazon Shopping Cart

The first way to get a product idea list is to just look at your Amazon shopping list. Look at your Amazon history for the last 6 months, 9 months, a year, whatever.

There’s some things that you bought on Amazon where the brand really matters. Clothing might be one, shoes, certain household goods we are very brand loyal to. Those are products I would recommend staying away from to private label.

You want to look at the things you bought that you are very brand agnostic to. That you just needed the item, so you bought that item, you didn’t really care who made it.

Grab a pen and a piece of paper so you can write down your ideas as we go, or you can download my free worksheet below, its linked in the description box.

Tip 2: Ask Friends and Family What They Buy on Amazon

Here’s the second thing you can do. Ask your friends and family, “What’s the most like, random thing you ever bought on Amazon.”

I did that on Facebook with my friends and I actually got some pretty funny responses. Things that I had no idea were for sale, but that’s what you’ll get when you ask people what kinds of things do you buy on Amazon? Because where one person might just buy books still on Amazon and they don’t realize that Amazon has expanded quite a bit from just selling books like they did several years ago where another person might buy literally everything in their house from Amazon.

And you’re going to have the full gamut, you’re going to have people that use it for gag gifts, for people that use it for Amazon Prime or Pantry or any of the other services like that that Amazon has.

Some of the examples that I got were glitter capsules that make your poo sparkle, a mannequin head, a knitted or crocheted red mask, golf figurines. I mean things that I would have never bought on Amazon.

But your friends and family can give you all these ideas of things that they buy because what they buy is not what you buy, and what you buy is probably not what your clients are buying.

Tip 3: Keep A Touch List

Tip number 3 is to keep a touch list, or basically just a list of everything that you touch through out the day.

So if you wake up in the morning and you start at the first thing, it might be your alarm clock, then your pillow which would include your pillow case and then your socks and your underwear and your toothbrush and your comb. And that’s in the first three minutes of waking up.

So this is a project, it would take some commitment but it will show you all the little things that you touch throughout the day that you bought from somewhere so it could potentially be a good thing to sell.

This is a tip Scott Voelker talks about a lot on The Amazing Seller podcast and I think its a good one especially if you are going to do something a little out of your ordinary during a day, if you’re going to go somewhere you don’t normally go, its just going to help you be aware of all the stuff thats around you that again was bought from somewhere.

Tip 4: Think About Your Hobbies & Interest

Tip number 4 think about your hobbies and interests and think about the most niche thing that goes along with that hobby.

For instance, I have a hobby that I do only in the winter when its cold outside which is crochet. This isn’t a hobby I’m super into, again I only do it a few months out of the year when its cold and I want something warm on my lap at night. But if you start thinking about what does someone need to crochet then that can lead you down a rabbit hole of some pretty niche things that crocheters, which is a huge market, are really the only ones that are going to be looking for, but there’s so many people in that market and what they buy is so specialized to crocheting that it could create some interesting opportunities in there for you.

Because all you really need to crochet is a hook and yarn. But there are all different kinds of crochet hook holders, there’s also these little things that take yarn and, this is not descriptive, but they take yarn from the long skeins you see and they make them into a ball which is a lot easier to use when you have working projects, theres these really specialized task lights that some people use. I mean there’s all kinds of things even within that category that once you niche down you’re going to find some pretty interesting opportunities.

A side note of that is to think about your parents or a partner or a really good friend and their hobbies that are different than yours and ask them “what’s some thing that people that do what you do, like everybody has to have?”  And tell me about that, and tell me about this, and are there any accessory parts that go with that? And you’ll also uncover some interesting opportunities there that you would have never known about because you’re not involved in that world.

Tip 5: Keep Your Ears Open

My last tip is to always be listening.

Because you will find that people talk about things that they’ve bought all the time that again are not part of your world, not part of your world view, not on your radar at all. But they are important to other people.

Especially if they say, “oh I just bought this on Amazon.”

That exact thing happened to me last weekend. I was visiting my parents, my mom and dad and my mom said, “Oh I need to get some more of …whatever. I bought them last year on Amazon.”

And I was like “ding ding ding ding” tell me more about this, how much did you pay?”

She was like, “Why so many questions?”

Now a year ago that comment would have went right over my head, it would have totally passed me by, I would not have given it a second thought. But this year I made a mental note and I went home, pulled up Amazon, typed in the product, pulled up the page list, clicked my Jungle Scout chrome extension and looked and thought, there might be something here.

So now I have this whole private label product idea that I never would have come across if I hadn’t been listening when my mom said that.

Mom that doesn’t mean I don’t listen when you talk, its just, it wouldn’t have…in this context…it wouldn….you know what I mean…I just…we should probably edit that out.

Wrap Up

Alright friends, there we have it.  5 ways to find products. Its really just about paying attention to the world around you and seeing whats out there. And then going and checking and seeing if it is something that is going to have legs at Amazon or not. Leave me a comment down below and let me know where you like to go to find ideas and I will talk to you next time. Take care.

You can watch this video on YouTube here.

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