Amazon FBA: How to List Your First Product on Amazon

Are you ready to set up your first Amazon listing but not sure where to start? Don’t worry, I’ve got you covered. Just stay tuned.

Hey welcome back to another episode of The Bootstrap Boutique where beginners build businesses. Glad you’re here today because we’re going to go through setting up an Amazon FBA listing.

As you know, I recently started selling on Amazon and this is something that I was terrified of screwing up because it’s so important to have a good listing and that you get it right if you want to be found in search.

There’s lots of talk about “you’ve got to optimize your listing but what the heck does that look like? Well, we’re going to go through that in a video tutorial so let’s head over to the computer and I’ll show you what I mean.

How To List A Product In Seller Central

Now to list a product on Amazon the first thing you have to do is to go to Seller Central and enter your account information and sign in. Pretty basic right?

So here’s a lesson in why you don’t let your product go out of stock. Because that’s what I did and it has definitely hurt my sales.

But we’re going to talk about setting up your new inventory today.


So we’re going to come up to Inventory and then I’m going to go down to the second option Manage FBA Inventory and click. Ok and that is going to bring up for us all the items that we have for sale currently that are active. So to create a new product we’re going to click over here, add a product.

And I’m just going to walk through how we’re going to list one new product at a time. So here we’re assuming that we have a private label product and we’re the only manufacturer so there’s no existing UPC, EAN, ISBN or ASIN.

Choose Your Category

So I’m going to click create a new product listing. Now the first thing we need to do is determine what product category this is going to be listed in. So what’s a very popular private label item? Maybe kitchen spatula? Spatula. Find category. And we’re just going to look under categories. So this is giving us lots of different options. I think the best one is going to be, if we’re selling single, singular kitchen spatula, Home & Garden – Kitchen Tools, Spatula is perfect. So we’re going to click that one.

Basic Info – Do Not Pass Go!

Now here we are going to go through several screens, each of these screens we are going to fill out.  To get it up there and created, just put in as much information as you can but know it doesn’t have to be everything. With the caveat that it does have to be these that have the red stars beside them. So we’re going to call this “red kitchen spatula.” This is so creative guys. Don’t call your product this.

Manufacturer, this could be, they’ve got some examples in here, Sony Kitchen Aid, Microsoft, we’re going to call this “Megan’s Awesome Private Label Products.” I should not type and talk at the same time. That’t the manufacturer, and the brand name is going to be “Megan’s Awesome Kitchen Stuff.” So good, right?

Product ID, you might be going “I don’t know what that means,” so you have to have a GCID, I don’t know what that is, a UPC or EAN to move forward. We obviously don’t have that because this is not a real product that I am going to sell so I’m just going to skip ahead.

But this is the part that could trip you up if you don’t have UPC codes or if you’re not brand registered. You’re able to do different stuff if you’re brand registered. So we’re going to skip that part so this is not going to go all the way live today but that was not our intention.


Variation, if you have a variation, if you had a red kitchen spatula and a blue kitchen spatula, if you had a 1 count and a 2 count, if you had a multipack, if you had a large and a small, this is where you would indicate that.

But we’re just going to say we have 1 red spatula, that’s all we have and so we’ll just move on.


The offer, this is the other thing that we have to have. Now you can put it as inactive and add it back in later, but let’s say that in your package you’re going to have 1, shipping template we can skip that. Condition, new. The price. This is the price that, it’s not the sale price.

So you know that if you go onto am Amazon listing page and you’ll see a price and it’s marked through, and then there will be the sales price and the you saved percentage, this is that price that gets marked through.

So let’s say you’re going to sell your kitchen spatula for 19.99, good luck finding any takers on that. Maybe its a very special spatula.


And here you would choose some files so you do have to have pictures in order for your listing to be live because Amazon is not going to try and sell your stuff with no pictures, because nobody is going to buy it and that’s wasting their space. So what we’re going to do is make sure when you get your product photos taken that you send your photographer this information right here. The really important ones I think, 85% of the image should be taken up with your picture, you don’t want a teeny tiny little picture of your object and all that white space around it because nobody can see it.

And images are very important because we’re visually driven people, most of us and we want to buy based off a picture if we can’t actually hold it in our hands, that’s the next best thing. Another important thing about pictures that people don’t do a lot of the time is no props, or few or no props, no logos, no watermarks.

It should only contain text that is part of the product, so if you have something that says “100% Satisfaction Guarantee” that’s not on the product it’s just text you added over the picture, Amazon may or may not, because they are not always consistent on this, but you are at risk for having your product removed or supressed or whatever because somebody saw it and decided they didn’t like that. So just be aware.

The main image should have a pure white background, I think that’s to help it 1 to stand out and then 2 to kind of integrate with Amazon’s background with what they show on their product page. It’s just a white background and so products are just really popping and I see stuff all the time when I’m digging around in the very niche-y parts of Amazon where that’s not the case but just know that that is one of their guidelines.

The other ones are pixel related and graphics format related and that’s pretty standard but those top 3 guys make sure when you get your pictures taken that you’re doing that. So what we would do if we had pictures, we would just choose file and upload. Very simple.

Product Features and Description

Now, key product features and product description. I’m actually going to open up a new Amazon tab just so you can see where this information, my computer is so slow. Where this information is going to flow to a detail page. So let’s actually go look at a red kitchen spatula.

Ok, see why I said good luck selling yours for 25 dollars or whatever the price was, 19 dollars?

So what you see here, when you look at a product listing you’ve got some bullet points right here and here is the product description. And that’s what we have here.

Key product features, those are your bullet points. So we might say  Bright Red so it never gets lost. Is that true? I don’t know. Then you would add more, you can add, what is it, 5 of these? Maybe its silicone keeps your non-stick pans in top shape. Cook like a pro.  T

his isn’t really what you would want to say in a real listing, this is where you are really going to talk about the benefits of your product, not the features of your product. Even though it says features, we sell with benefits, not features.

Product description, so again, this equals this. So here they say “Kitchen Aid turner is designed for great control in lifting and cooking food.” So this person that listed this, I don’t know if it’s Kitchen Aid or if its a wholesaler, they just came in here and said “this turner is great for cooking food. Cook like a pro chef.” Right and then they just said whatever whatever whatever.

When you do that, when you just come in here and you take, even if we came down here and hit return a couple of times and we said “Buy today!” Whatever, I don’t know why you’d say that. It’s still going to translate like this to Amazon. No formatting comes over unless you actually put in some html.

So you could come in here and do line break and then I think I had to do an end line break. Maybe you want to come in here and say bold and then stop the bold. But these are things, you can do a little bit of light formatting here but if any of you guys know html, if you know CSS you cannot go crazy.

Not in a standard product listing, you can do a little bit more if you have enhanced brand content, but really you can’t do anymore than a little bit of very light html per Amazon without getting in trouble.

So what you’re going to do here is you’re going to go in and put in your bullet points and you’re going to talk about the features of your product and the pain points that it sells. Then you’re going to come in the description and you’re going to elaborate on that further and give people reasons, make them want to buy your product.

Here’s something important to remember, in your vital info, which is your product name, in your description, your features and your description portion, Amazon is going to look at all the words that you use here as keywords for search. So all of these things are going to be scraped for search.


So, what is this for? Why do we have this whole keywords section? You learn about all the different, how many characters you can put in each line of search terms and all that. This is for, I believe and the way I’m using it, it’s for things that, it could come up for in search, but it doesn’t really make sense for. So maybe, over here you might be talking about “use this turner to make great scrambled eggs.” I don’t know, I’m calling it a turner now because they did.  Use this spatula.

But here you might think, well, what else could we use it for? Pancakes, sausage? Flipping chicken breasts? Hamburgers, I don’t know. But when you spend a lot of time doing this then you start to think up all these alternate uses for your product but it’s not going to be the main use, its not going to be what most people are coming to find. So back here you might say pancake or sausage or hamburger. Or what’s something that’s not food related at all that you might use a spatula for? I didn’t spell hamburger right. Maybe it’s a jammed lock?

But you use search terms in the back end for things people may be searching for but doesn’t make sense for your listing. Target audience I think is pretty self explanatory and you really just come in here and you pick who it’s for. And you can pick multiples so this could be seniors and it could be adults. Subject matter, kitchen. Cooking. Mother’s Day. Don’t give this to your mom for mother’s day. Don’t give her kitchen tools. Wedding gift. I can’t spell today guys.

There’s lots of different options on subject matter for things you can do. Other attributes, you can just continue to list things. And you can always hover to see what are the additional attributes of this product? That’s not super helpful. Intended use, cooking.

And you just, you go through and you fill this out as much as you possibly can for your product. And just remember that what you do not want to do is repeat words. So if you have cooking up here or you have cooking in your description, you probably don’t really want it down here. You want some other adverb, maybe grilling. Maybe don’t use this for grilling because the high heat, but you get the idea.

That will allow you to rank for the most search terms possible or at least have the potential to rank for the most search terms possible.

More Detail

The last is More Detail, so we’re going to put in shipping weight, you can choose from a couple of different measurements. In the United States we typically, we use pounds to measure, but if you’re getting it from China you might have kilograms of weight just because that’s what your supplier is giving you and of course you can convert it, or not.

So shipping weight, 15 – um not for a spatula. 1 pound? Half a pound? In this example fabric type doesn’t apply, but if you are selling something that is made of fabric they do have some guidelines here, just make sure that you look into those and you’re adhering to those.

So assuming that we went through and we actually put in, the only thing we are really missing here is our product ID and our images, we would be able to save and finish and you’re product would be populated and especially once you’ve got images up, then it would be live but you can suppress those listing until you have your product in inventory. Amazon is not going to sell stuff that they don’t have to sell if you’ve indicated that its FBA.

So you don’t have to worry about that. And that’s really step one on how to list your products to sell on Amazon. So the couple of things that you would need if you were doing this that we didn’t have, pictures being one and a UPC or other kind of identifier would be the second item. The next step would be to actually ship these into Amazon so you’ve got them there in stock.

We’re going to talk about how to do that, how to create a shipping plan on Amazon next time, so be sure you come back next week. And until then guys, take care!

You can watch this video at The Bootstrap Boutique YouTube Channel here.

You can watch The Bootstrap Boutique YouTube Channel here.

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