Let me not bury the lead, I didn’t sell as much as I hoped I would during fourth quarter.
In this video, I am going to share the lessons learned during my first Q4 and some of the things that I plan to do better next time.
My biggest problem is that I didn’t get inventory in stock until December 4th, completely missing the first part of the holiday rush. This is something that I have to remedy as my sales could have easily been doubled had I been in stock in November.
Pay Per Click
Another issue I ran up against was being unsure how much I should spend each day on PPC. I really didn’t change my normal campaign and I think that my sales suffered as a result. More to come on this soon.
The more products you are selling, the more you can sell. I know that sounds really basic, but if I had more products to sell, I could have sold a lot more product. Adding additional products to my business is crucial for a bigger Q4 in 2018.
Keep products in stock, study up on PPC and add more product lines. Sounds simple, but that doesn’t mean it will be easy. I’m excited to see how much progress I have made come Q4 2018!
You can watch this video at The Bootstrap Boutique’s YouTube channel here.
You can watch more videos from The Bootstrap Boutique here.