Every couple of months I like to check in with a video to discuss all the little things going on that don’t warrant their own video. Here’s what I’ve been up to!
Out of Stock
Unfortunately, my product has gone out of stock at Amazon again.
The day that I went out of stock, I sold 18 units before noon! That was exciting to watch. I was able to turn off my pay per click advertising and the rest of the sales came in organically.
What is really interesting about this is that my traffic was not noticeably higher. My conversion rate, however, was well over double it’s normal percentage.
I wish I knew what caused that difference to try and see if it could be replicated, but Amazon’s business reports aren’t giving me much to work with.
The good news is that I re-ordered my inventory way back when this round of product landed back in August. The factory warned me ahead of time that they were busy and the lead time was long, so I’d glad I put that re-order through so quickly.
It should be ready to go by the end of the month, which means it’s highly unlikely that it will be checked in for sale by the Black Friday cut off date. It should still have plenty of Q4 sales days though.
I found a potential second product that I’m pretty excited about.
I’ve ordered samples and have received 2. One is still on the way. I also ordered the #1 seller on Amazon to see how they compare and what changes I may want to make.
One thing that is frustrating is that in my initial emails. I always share that I need to make a small test order first, of 250 or 500 units depending on how expensive I think it will be. I asked if that is understood.
One of the suppliers that I work with just came back and said they have a huge MOQ (minimum order quantity) that they won’t move off. I wish that had come up during our initial emails as it would have saved us both lots of time.
Learning from the Past
It has been well documented that I made a lot of mistakes with product #1 that made it take longer to launch than it should have.
I have learned from those mistakes and started working ahead on the product listing for product #2. My listing is coming along nicely and I know better than to wait for all the products to come to my house before getting photos done this time!
You can watch this video at The Bootstrap Boutique’s YouTube channel here.
You can watch more video’s from The Bootstrap Boutique here.