UPC vs. FNSKU

https://youtu.be/SLm__9C6mJI

UPC vs. FNSKU

What is the difference between a UPC and a FNSKU and why do you need both to sell on Amazon? Watch this week’s video to find out!

Transcript:

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do I need both yes but why let’s talk

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about it

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hey welcome back for another episode of

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the bootstrap boutique or beginner’s

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built businesses I am glad you’re here

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today because we are going to talk about

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something that to students is a lot of

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people which is the difference between a

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UPC and an FN SKU and why you need both

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to sell on Amazon so what are the

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differences between an FN SKU in a UPC

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and why do you need those if you’re not

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going to just accept the answer that

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it’s because Amazon sets up a UPC well

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that’s the easy one that’s the one that

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we’re most familiar with it is a unique

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identifier for product there is a

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database gs1 that tracks in maintains

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UPC codes and who owns them and what

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products they’re tied to as FN SKU on

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the other hand is an Amazon specific

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identifier and that stands for

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fulfillment network stock keeping unit

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and FNS kg of how Amazon identify the

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product as unique to the seller sending

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it into the network a UPC is generally

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required for listing a product on Amazon

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and that’s when you use it as when

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you’re lifting your pallet when you’re

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setting up your product listing and one

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of the reasons for that is because the

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UPC has to be unique to each individual

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product so you can never reuse a UPC

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code and they want to make sure that

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what you’re putting in if you’re setting

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it up as a unique listing is in fact a

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unique product if you’re planning on

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only filling your products in Amazon and

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then the UPC only goes from that product

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listing it does not actually have to be

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on your product now an FN SKU does

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actually need to be physically on your

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product because it’s going to be scanned

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to take your items in and out of

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inventory in the Amazon warehouse a

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product should only have one scannable

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barcode we don’t want to be creating

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confusion and extra work for our friends

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in the Amazon warehouses that are

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facilitating the sell of our products so

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if you’re selling an Amazon then you

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should only have the FN SKU as a

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scannable barcode if your product does

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have a UPC on it it needs to be covered

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before it goes into the warehouse so I

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really hope that helps clear up some

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questions and confusion about what is

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the UPC what is the FN SKU and why do

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you need both to

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on the Amazon if you have any other

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questions about it feel free to leave

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them in the comments below and I will

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talk to you guys next week

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take care

You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch The Bootstrap Boutique’s YouTube channel here.

How Do I Get Suppliers To Work With My New Amazon Business?

https://www.youtube.com/watch?v=ns2L8U8s7MI

How do you get suppliers to work with a new Amazon Business?  In today’s video, I share a few strategies that have helped me find suppliers willing to work with me as a new business owner.

Watch to see how to get suppliers to work with a new business!

Transcript:

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what do you give me answer a question

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from another bootstrapper hey great idea

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do that today hey welcome back for

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another episode of the bootstrap

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boutique we’re beginners build

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businesses and I am glad you’re here

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today because we’re going to answer a

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question from another bootstrapper now

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this question wants to be a private

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message on YouTube and I answer the

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question to the person and then ever

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wrote back and said hey do you mind if I

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use this in a video in the future and

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they never responded so I’m going to

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give you the question but not their name

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just in case for some reason they don’t

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want it out there just just you know

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respect privacy subcision exactly tell

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me I could use it but here’s the

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question hi Megan thank you for your

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video is very helpful flattery is always

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welcome I’m currently in the process of

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reaching out the suppliers via Alibaba

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to source my product for private

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labeling however I am hesitant to reach

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out because I’ve read that suppliers

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prefer to work with established

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businesses to have major purchasing

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power do you have any advice on how I

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can convince suppliers to work with a

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brand new business Thanks

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I sure do let’s talk about baking it

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until you make it so this is a great

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question because if you put yourself in

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the shoes of a supplier who would you

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rather work with somebody that’s going

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to ask a bunch of questions and maybe

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only order 250 or 500 units or somebody

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that pretty much knows what they’re

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doing already and it’s going to order

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like 10,000 units at a time it’s not

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hard to see who is going to be more

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favorable to work with now does this

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mean that suppliers only want to work

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with large suppliers and will never take

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on a smaller order absolutely not and I

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would even hazard to guess that with the

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rising popularity of selling via FBA and

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in the private label ways that people

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are going about doing that and placing

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the test orders and then building up to

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larger orders from their that suppliers

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are probably becoming more comfortable

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with small orders to start now let’s get

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back to faking it until you make it

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here’s what I do not want you to do I

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don’t want you to lie I don’t want you

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to misrepresent who you are or what

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you’re doing but I do want you to

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represent yourself in the best light

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possible so you have the best chance of

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a relationship with the supplier that

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yes we’ll start small but hopefully it’s

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going to grow into a much more

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profitable fulfilling relationship for

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all parties involved so how do we

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convince a supplier to work with us well

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step one is to make a really good first

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impression in your initial email where

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you’re reaching out to ask questions

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about the product and see about getting

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a sample so let’s take a look at these

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two examples and you tell me who you’re

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going to respond to if you’re a supplier

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your supplier I am a new Amazon FBA

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seller and wants to launch my first

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product I’m hoping you could send me a

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sample of your fun roller please what is

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the least amount I can order if I like

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your product how much would that cost

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how would I pay you please respond and

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let me know if you can thanks Riley face

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Megan option 2 dear supplier my name is

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Megan and I’m the owner of downtown gem

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a company that specializes in selling

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gin accessories to home workout

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enthusiasts we are expanding our product

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line to include thumb rollers and would

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like to request a sample of your 14 inch

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foam roller for possible private label

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opportunities please respond to the

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following questions to see if it is

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possible for us to work together Thank

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You Megan John time Jim I mean I know

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who I’d rather work with

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I absolutely rather work with the person

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that’s got their mess together because

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the person in letter 1 sounds like they

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don’t really know what they’re doing and

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they’re going to cause you a lot of

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headaches you know how I know do I need

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to remind you about my supplier that

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told me they wouldn’t work with me

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anymore I’ll link it because it’s really

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still a little too painful to talk about

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go back to letter – I mean that is

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really the best way to present yourself

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while you are being totally honest about

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what you’re trying to do here you don’t

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need to tell us supplier yeah I’m doing

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ten million dollars and I’ve got five

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years in business experience if that’s

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not true if it’s true it absolutely

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builds credibility but if you’re first

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starting out don’t fall into your the

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site that you’re brand-new that is a way

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to get suppliers to not want to work

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with you and not take your small order

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there are some suppliers that are not

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going to respond to you there are some

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suppliers that are going to say yeah our

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minimum

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order quantity or moq is 10,000 units

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and we’re not budging on it that’s fine

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because they’re some I don’t say yeah we

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dictate your order here so you get your

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sample is fifty five dollars to ship it

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which is totally normal and you can go

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on from there you will find supplier

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that will take your small order when

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you’re just starting out so the second

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way to ensure that you’re able to find

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suppliers that will work with you is to

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contact a lot of them it’s okay to email

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10 15 20 suppliers because they won’t

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all respond to you or they won’t offer

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what it is that you want to sell so just

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cast a wide net and narrow down from

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there and that’s another way you can

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ensure that you will find somebody that

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wants to work with you

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I got a link in the description box

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below to a swipe file that you can use

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to contact suppliers it’s just kind of

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my own take on a lot of the other ones

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that are online you can absolutely go

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search email simple at descendants of

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fliers to request private label products

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or however you like to google phrases

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you probably don’t meet that many words

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that’s just well you guys have figured

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out by now I am a little worried but

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that will help you get started take it

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use it make it your own and happy

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sourcing I will talk to you guys next

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time get here

You can watch this video at The Bootstrap Boutique YouTube channel here.

You can watch The Bootstrap Boutique’s YouTube channel here.

Amy Hoang Does Amazon Her Own Way (and Crushes It!)

https://youtu.be/K7DBTUo8Uwc

Amy Hoang – multi-talented Amazon seller

In today’s video, I get the chance to visit with Amy Hoang and talk about how she got started selling on Amazon.

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you can do this alone but it’s so much

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more fun if you have some friends hey

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everybody welcome back for another

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episode of the bootstrap boutique were

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beginners build businesses I am so

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Weiser here because today we’re talking

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to Amy Tran Hong who is another Amazon

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seller let me tell you about Amy because

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she is so impressive she studied

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pharmacy in school she runs an Amazon

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FBA business as her husband she also has

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a small child at home that she is

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juggling all this at once she is a

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podcast woman sellers podcast

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she has a Facebook group dedicated to

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women sellers on Amazon FBA and she

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teaches a course called a light Raj all

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about using Aliexpress to source

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products of celery Amazon FBA I mean

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she’s a busy lady and she took time to

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talk to me and to share with us a little

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bit about her journey about why we think

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it is that women are less likely to

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start Amazon businesses which I just

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think is an interesting discussion and

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all kinds of other fun stuff so let’s go

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to the interview Amy thank you so much

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for being here today how are you I’m

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great

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thank you so much for having me yeah

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well I’m really happy that you’re here

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I’ve wanted to get you on for a long

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time because you know you and I we’ve

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got some things in common we’ve both

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been on step Vogler’s podcast that’s

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actually where I first heard about you

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and then I’m a member of your Facebook

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group the women’s sellers group and so

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I’m just really excited that you’re here

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today to share a little bit about your

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story and what what you’re doing so

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really glad you’re here why don’t you

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start off by telling us what what first

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catch is interested in its selling on

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Amazon FBA sure so I first started when

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I was in pharmacy school actually and I

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just wanted to make a couple hundred

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bucks to pay for books or for some

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expenses and it got it got bigger than

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that so initially I started with retail

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arbitrage and I always liked to shop so

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retail arbitrage was really attractive

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to me because it was like shopping but

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you get to make money so I was able to

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talk my husband into doing with me on

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the retail arbitrage like on you know

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the weekends or

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and so that was sort of like out date

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night yeah yeah so I became very

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rewarding but then it we kind of burnt

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out because there wasn’t something that

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we can scale I know a lot of people are

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really good at it and if they find way

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to scale retail arbitrage but cause it

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wasn’t the right fit and so then we

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moved into private labeling and we can

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talk more about that well that’s pretty

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much how I got started with Amazon and

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then eventually I got pregnant with the

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little one and so I was just like I have

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to find a way to make more money and

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during maternity leave I set a goal for

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myself am i I’m going to make so-and-so

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amount so that I can stay home a little

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bit more after I’m done with my

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maternity leave so that’s like my still

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reason nutshell yeah that’s awesome so

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you started off and you’re just like I

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just want to make a few hundred dollars

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a month or a few hundred dollars here

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and there just enough to cover expenses

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and then you start doing and you’re like

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oh but I can like make some more money

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doing this and it sounds like it just

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kind of snip off from there and you know

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you talk about starting a retail

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arbitrage I think that’s a really good

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place to start I’ve actually never done

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retail arbitrage I went straight into

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private label but a lot of people do

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that a lot of people start that way and

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you know I think if you’re concerned or

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you don’t want to put up like a thousand

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dollars or however much money into

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private label that’s a great way to just

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kind of dip your toes in the water so

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that that’s really cool it’s often that

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you were able to do that enough get to

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the point where you’re able to you know

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spend more time at home with your cake

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because I know that it’s really

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important to you wait what kind of

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problems did you have when you started

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because you know if you people that

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watch on Channel know I’m all about

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sharing the good bad and ugly so any big

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mistakes that you made along the way oh

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yeah I have the baby the bad and the

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ugly

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I’ll chair I’m here one experience that

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I’ve had that almost pretty much ruined

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that for me almost no my first private

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label products I didn’t do too many too

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much research into it and so I just kind

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of jump in and then this author products

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about 500 units at about $8 each shift

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so it wasn’t like chump change but it

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wasn’t you know a huge amount that a lot

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of people whose getting started they’re

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like oh we have to put in 10,000 or

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20,000 dollars right are they and it was

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about 4,000 investment so that’s an for

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me with a lot so I invested that much

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and and then you know we were doing okay

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we were doing about maybe five units a

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day consistently leading up into prime

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day of 2015 when we just saw a spike in

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sales and we know it’s because prime day

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which is you know the Black Friday in

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women’s commerce right or Amazon so they

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promote the heck out of that day and we

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triple all fail so what I pull my

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husband up like I think we have

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something good here and so we went ahead

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and ordered more inventory and then

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afterwards the sales just plummeted to

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people who did about one or two a week

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if so yeah so we thought that we got

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something good and we reordered another

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huge batch of inventory and then we just

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had to you know kind of look at sales

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each week and say maybe you will pick up

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but it never did so we had to to liquid

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David so for us that was sort of like

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the initial challenge of you know

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finding the right product and knowing

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when to reorder so it was it was a big

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struggle perfect in the beginning

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because we didn’t know what we were

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doing was just kind of like jump

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straight in and didn’t do the research

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so I I stress out a lot that the product

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research is probably the most important

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step it’s that it’s fun – I think for me

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to find products or not they like to

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outsource that type of things laughs

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yeah that was one of my initial

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struggles

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yeah that must’ve been really scary I

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can see how your you say like that

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almost citizen because that that’s not a

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good feeling so you ended up having did

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you liquidate on Amazon or did you have

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them return inventory to you and fell on

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like eBay or something

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no I actually just slashed a price to

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almost breakeven I think we lost a

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little bit because it’s

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PPC we just left a price to get rid o

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from all the inventory yeah well that’s

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an important part too is like you can’t

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get too attached to your products right

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because that can happen or something

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that happened with the market or like

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Amazon can decide to sell on and you

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know it’s just like yeah the things can

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happen and then you’re just kind of like

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in a tough spot so that’s um that’s a

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big one so you know I would trade go

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sorry glad I don’t know I was just

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saying I try not to get too attached we

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did do the whole nine yard week we got

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special packaging we got a logo on the

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product we have to go to a community all

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that good stuff

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but if it wasn’t a product that has

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enough demand for the competition hmm

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you’re absolutely right you can’t really

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get too attached to your promises yeah

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so let’s talk a little bit about how you

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source products now because you do

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something a little different than like

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what is generally thought of for looking

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at private label and that’s you use I

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think Alibaba for sorry Alex Ali’s press

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pretty extensively just what can you

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tell us a little bit about how you

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figured out that method yeah absolutely

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so my husband and I we we coined the

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term Ali traj which is pretty much just

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reach our charge without express so

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initially we did use Alibaba like

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everybody else and we saw that it was

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tough too

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I guess it’s for people who have a

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budget it was really hard to just test

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products because they’re moq or a

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minimum order quantity was really high

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for the most part and so we wanted to

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find a way to test products quickly and

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make a make the turnaround time quick

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enough so that we can determine whether

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or not we want to go big with the

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product so we went to I’ll Express and

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we look for products using Jang Moscow

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to do the research and so that’s how our

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charge was born so it’s pretty much just

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trying to test products to see that it

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will make sales initially with very

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minimum advertising and giveaways and if

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it’s if it still sells with little or no

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giveaways or promotion then we know that

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with more than there’s potential for

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that product so I usually test about 200

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units from two to three hundred units

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depending on the price and then I just

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keep on you know doing more with

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different products and it doesn’t have

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to be in the same niche it could be be

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nice let me have if you can do a

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community that will be easier to launch

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products in the same niche but for us it

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doesn’t have to be so that’s how that’s

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pretty much the gist of all each charge

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I’m not sure if I’m reading about

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something or something but you don’t

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understand no I think this for anybody

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that doesn’t know Aliexpress is it’s a

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little different than a leave oven that

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you can order like one product right as

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the Alibaba they might want you to order

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500 or something right and now they try

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so that’s one of the beauty of it the

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second duty is that you can literally

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order and get it shipped to Amazon

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within a week or two so it’s very quick

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as long as you have a good communication

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agent or somebody that you can trust

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over there and have them handle all of

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your products and your QA or QC which is

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a body control and punish and have it

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shipped to Amazon they do all the

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labeling and they do all the packaging

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and you know you pretty much just have

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to work off your computer which is

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really nice but honest especially if we

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have a little one it’s very hard thing

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so yeah so we’re really lucky and I

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stressed a lot about the agent there’s a

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relationship that you build which other

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agent is really important especially now

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when we’re in the middle of q2 but we

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have to start building that relationship

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now until we won q4 hips you get to

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order your products ordered and

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everything squared out yeah absolutely

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how did you find your agent yeah that’s

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a good question actually had to get this

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after a lot so I go onto Aliexpress and

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I look with a profit and then I put ask

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a question just like how you do in on

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Amazon and about 9% of times those are

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those people that you’re talking to our

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agents

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so you just have to ask the right

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question and are communicating then you

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kind of gauge to see if they work for

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specific manufacturer or they are

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independent and so once you get that

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idea then you can talk to them on a

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one-on-one basis like with what for apps

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whatever you know and and then you kind

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of gauge to see how they’re how responds

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that they are how their English is and

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that’s how I usually check out my agents

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and see if there’s some way that I can

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work with and there’s been time where

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00:11:41,140 –> 00:11:45,010
you know I I didn’t like the agent

289
00:11:43,300 –> 00:11:47,860
because they they just didn’t work out

290
00:11:45,010 –> 00:11:50,260
for me but I found one that pretty much

291
00:11:47,860 –> 00:11:53,200
can source any product if I asking to so

292
00:11:50,260 –> 00:11:56,170
he he’s a general agent not just for one

293
00:11:53,200 –> 00:11:57,670
manufacturer yeah that’s really smart

294
00:11:56,170 –> 00:12:00,220
is that something you teach in your auto

295
00:11:57,670 –> 00:12:02,740
charge of course yeah it is it’s one of

296
00:12:00,220 –> 00:12:06,010
the things where I kind of walk through

297
00:12:02,740 –> 00:12:10,120
how to communicate and how to contact

298
00:12:06,010 –> 00:12:12,160
those those agents on that Express you

299
00:12:10,120 –> 00:12:14,350
can still do it on Alibaba too but a lot

300
00:12:12,160 –> 00:12:16,870
of times those agents work directly with

301
00:12:14,350 –> 00:12:18,520
the manufacturer so if you trying to

302
00:12:16,870 –> 00:12:20,980
launch product in a different niche it’s

303
00:12:18,520 –> 00:12:23,620
a little bit more difficult so that’s

304
00:12:20,980 –> 00:12:25,149
why I prefer Aliexpress yeah and so

305
00:12:23,620 –> 00:12:27,640
you’re always charged course that you

306
00:12:25,149 –> 00:12:29,440
have like I mean obviously sounds like

307
00:12:27,640 –> 00:12:32,020
you teach how to go on Aliexpress and

308
00:12:29,440 –> 00:12:34,450
find products but what else do you teach

309
00:12:32,020 –> 00:12:37,450
in that force what else do you cover so

310
00:12:34,450 –> 00:12:41,380
I do if so the LA charge course is

311
00:12:37,450 –> 00:12:44,410
geared toward people who are a beginner

312
00:12:41,380 –> 00:12:46,630
and they’re trying to learn the loops

313
00:12:44,410 –> 00:12:48,370
and how to get into Amazon so I start

314
00:12:46,630 –> 00:12:49,240
out teaching them about how to set up

315
00:12:48,370 –> 00:12:51,579
their account

316
00:12:49,240 –> 00:12:54,610
what to look out for so your account

317
00:12:51,579 –> 00:12:57,100
let’s get in trouble and I walk them

318
00:12:54,610 –> 00:12:59,709
through how to search products so how to

319
00:12:57,100 –> 00:13:01,959
research using jungle scout there are a

320
00:12:59,709 –> 00:13:06,250
lot of research tools out there

321
00:13:01,959 –> 00:13:08,050
I prefer John with scout and I yeah and

322
00:13:06,250 –> 00:13:09,279
then I showed them how to validate the

323
00:13:08,050 –> 00:13:11,230
product so it’s really important when

324
00:13:09,279 –> 00:13:12,640
you you look at the product and you’re

325
00:13:11,230 –> 00:13:14,440
like okay maybe this works maybe it

326
00:13:12,640 –> 00:13:17,500
doesn’t and you also have to validate to

327
00:13:14,440 –> 00:13:18,940
make sure that it sells and I also use

328
00:13:17,500 –> 00:13:21,250
jealous gal but Elsie

329
00:13:18,940 –> 00:13:24,010
camel camel camel I go through how to

330
00:13:21,250 –> 00:13:25,720
use different tools and how to come up

331
00:13:24,010 –> 00:13:27,760
with idea so a lot of times people get

332
00:13:25,720 –> 00:13:30,430
stuck on the product research stage and

333
00:13:27,760 –> 00:13:33,610
and so I kind of give them some ideas

334
00:13:30,430 –> 00:13:35,920
and then I go through the my metrics so

335
00:13:33,610 –> 00:13:38,320
I have a very specific metrics on how I

336
00:13:35,920 –> 00:13:40,780
find products and make sure that it’s

337
00:13:38,320 –> 00:13:43,360
like a home run but then I saw that

338
00:13:40,780 –> 00:13:45,880
people kind of got stuck with the home

339
00:13:43,360 –> 00:13:47,950
run products I’m like maybe you can find

340
00:13:45,880 –> 00:13:51,730
your first base second base product and

341
00:13:47,950 –> 00:13:53,620
kind of jumped in with like those low

342
00:13:51,730 –> 00:13:56,230
hanging fruits so that you can still

343
00:13:53,620 –> 00:13:58,840
make sales you know not so that you

344
00:13:56,230 –> 00:14:00,220
don’t get discouraged so then the I also

345
00:13:58,840 –> 00:14:03,760
teach them how to build that

346
00:14:00,220 –> 00:14:06,700
relationship with the your agent and

347
00:14:03,760 –> 00:14:08,530
then after you make your sales what do

348
00:14:06,700 –> 00:14:11,830
you need to do before those sales

349
00:14:08,530 –> 00:14:13,240
actually I teach them how to start a

350
00:14:11,830 –> 00:14:15,040
listing because a lot of times people

351
00:14:13,240 –> 00:14:17,950
have questions about how to create a

352
00:14:15,040 –> 00:14:20,020
listing tune and once you have your

353
00:14:17,950 –> 00:14:22,000
product on Amazon then the important

354
00:14:20,020 –> 00:14:24,730
thing is how to make sales so I should

355
00:14:22,000 –> 00:14:28,060
show them how to run PPC and you know

356
00:14:24,730 –> 00:14:31,420
although the whole nine yards so it goes

357
00:14:28,060 –> 00:14:34,810
from getting the idea getting started to

358
00:14:31,420 –> 00:14:38,710
launching a product to eventually making

359
00:14:34,810 –> 00:14:41,320
a brand out of your Amazon store yeah

360
00:14:38,710 –> 00:14:44,710
awesome so it’s a really comprehensive

361
00:14:41,320 –> 00:14:47,050
course then yeah that’s often and

362
00:14:44,710 –> 00:14:49,420
unfortunately it’s not open now so this

363
00:14:47,050 –> 00:14:51,940
isn’t a sale set but we’re going to get

364
00:14:49,420 –> 00:14:54,460
a link to your website so when it is

365
00:14:51,940 –> 00:14:55,780
open I can let people know about it if

366
00:14:54,460 –> 00:14:57,370
that’s something they’re interested I

367
00:14:55,780 –> 00:14:59,230
really think the ollie chart strategy is

368
00:14:57,370 –> 00:15:00,910
interesting and that’s probably

369
00:14:59,230 –> 00:15:03,130
something I give you some coaching on is

370
00:15:00,910 –> 00:15:04,720
how to just navigate Aliexpress because

371
00:15:03,130 –> 00:15:06,130
whenever I go on there I’ve played

372
00:15:04,720 –> 00:15:07,900
around with it some and I’ve sent some

373
00:15:06,130 –> 00:15:09,580
inquiries and actually ordered some

374
00:15:07,900 –> 00:15:11,560
products released a second product I

375
00:15:09,580 –> 00:15:14,290
want to launch from Ollie charge I was

376
00:15:11,560 –> 00:15:16,660
kind of using it as a faster way to get

377
00:15:14,290 –> 00:15:20,320
samples in a cheaper way to get Santas

378
00:15:16,660 –> 00:15:22,360
but you know I I just I don’t know I

379
00:15:20,320 –> 00:15:24,640
probably could use some help around

380
00:15:22,360 –> 00:15:26,320
there but you said something else that’s

381
00:15:24,640 –> 00:15:28,840
really interesting that I think is

382
00:15:26,320 –> 00:15:31,210
important for people to hear which is

383
00:15:28,840 –> 00:15:32,940
product selection is a place for a lot

384
00:15:31,210 –> 00:15:35,280
of people get stuck

385
00:15:32,940 –> 00:15:36,660
because people are afraid and I was

386
00:15:35,280 –> 00:15:38,550
afraid to and you were probably afraid

387
00:15:36,660 –> 00:15:41,730
too that you’re not going to pick the

388
00:15:38,550 –> 00:15:44,460
perfect product when you start and it’s

389
00:15:41,730 –> 00:15:46,680
just it’s really hard for your very

390
00:15:44,460 –> 00:15:48,960
first product out of the gate to be

391
00:15:46,680 –> 00:15:53,400
perfect you know to check every single

392
00:15:48,960 –> 00:15:56,430
box you can do it and people do but you

393
00:15:53,400 –> 00:15:58,380
know to me there’s value and just doing

394
00:15:56,430 –> 00:16:01,560
it going through launching a product on

395
00:15:58,380 –> 00:16:03,180
Amazon and you know maybe it’s something

396
00:16:01,560 –> 00:16:05,100
like you said you were selling five a

397
00:16:03,180 –> 00:16:06,930
day for your first product until prime

398
00:16:05,100 –> 00:16:09,300
day like that’s that’s pretty good for

399
00:16:06,930 –> 00:16:11,130
our first product I think um you know

400
00:16:09,300 –> 00:16:12,480
it’s just like it just you just got to

401
00:16:11,130 –> 00:16:13,020
try stuff and you’ve got to go out and

402
00:16:12,480 –> 00:16:16,890
do it

403
00:16:13,020 –> 00:16:19,320
it’s refine along the way so very cool

404
00:16:16,890 –> 00:16:20,820
another another thing that I hadn’t

405
00:16:19,320 –> 00:16:22,560
mentioned before that you and I have in

406
00:16:20,820 –> 00:16:24,360
common is on part of your Facebook group

407
00:16:22,560 –> 00:16:27,210
which has really focused on women’s

408
00:16:24,360 –> 00:16:28,950
sellers and Bernie ladies that are that

409
00:16:27,210 –> 00:16:30,060
are watching I would definitely

410
00:16:28,950 –> 00:16:31,950
recommend you check it out because it’s

411
00:16:30,060 –> 00:16:33,660
a really good supportive Amazon

412
00:16:31,950 –> 00:16:37,110
community it’s just like a nice place to

413
00:16:33,660 –> 00:16:39,570
be on Facebook but you know why was it

414
00:16:37,110 –> 00:16:46,170
important to you to create a women’s

415
00:16:39,570 –> 00:16:48,990
focus group on Facebook yeah so creating

416
00:16:46,170 –> 00:16:51,330
this woman sellers group wasn’t Adam it

417
00:16:48,990 –> 00:16:55,170
wasn’t my idea so I heard a quick an

418
00:16:51,330 –> 00:16:59,370
idea from a song yeah it was really kind

419
00:16:55,170 –> 00:17:01,320
of a coincident because I I noticed that

420
00:16:59,370 –> 00:17:05,010
a lot of the groups that are out there

421
00:17:01,320 –> 00:17:07,920
for selling on Amazon is now dominant

422
00:17:05,010 –> 00:17:10,080
and it there’s nothing wrong with you

423
00:17:07,920 –> 00:17:12,720
guys we love you and everything but I

424
00:17:10,080 –> 00:17:14,730
think a lot of times the woman would say

425
00:17:12,720 –> 00:17:16,740
they’re afraid to speak up and ask them

426
00:17:14,730 –> 00:17:18,720
questions they they just feel like

427
00:17:16,740 –> 00:17:20,880
they’re you know you know who am I to

428
00:17:18,720 –> 00:17:25,140
talk and when there’s a lot of guys and

429
00:17:20,880 –> 00:17:27,150
so one day I have somebody who inbox me

430
00:17:25,140 –> 00:17:31,380
and I don’t know who they are and this

431
00:17:27,150 –> 00:17:34,710
is after the UM the podcast on with the

432
00:17:31,380 –> 00:17:36,990
Scots house after I interviewed with so

433
00:17:34,710 –> 00:17:39,060
some somebody found me they inbox me

434
00:17:36,990 –> 00:17:41,640
they’re like hey why isn’t there a group

435
00:17:39,060 –> 00:17:43,620
just a woman sellers and then I just

436
00:17:41,640 –> 00:17:45,600
went ahead and I was like okay well I’ll

437
00:17:43,620 –> 00:17:46,450
create a group and then I’ll put it out

438
00:17:45,600 –> 00:17:47,919
there for every

439
00:17:46,450 –> 00:17:50,080
in the in the other groups who are

440
00:17:47,919 –> 00:17:51,789
interested and so I literally just type

441
00:17:50,080 –> 00:17:53,379
in you know if anybody interested in a

442
00:17:51,789 –> 00:17:55,149
woman fellers group and then I post a

443
00:17:53,379 –> 00:17:59,200
link what you know I got a mission from

444
00:17:55,149 –> 00:18:00,759
Earth and and then lo and behold I had I

445
00:17:59,200 –> 00:18:02,590
think by the end of the night we had

446
00:18:00,759 –> 00:18:04,960
about three or four hundred people in

447
00:18:02,590 –> 00:18:07,779
the group so it was it grew

448
00:18:04,960 –> 00:18:10,450
exponentially and and it’s a community

449
00:18:07,779 –> 00:18:14,499
where people can just you know be open

450
00:18:10,450 –> 00:18:17,019
and either supportive and I know that

451
00:18:14,499 –> 00:18:19,929
it’s kind of change both lives because

452
00:18:17,019 –> 00:18:21,970
they they go in and want one lady for

453
00:18:19,929 –> 00:18:24,369
example said you know just felt really

454
00:18:21,970 –> 00:18:27,549
lonely because she work from home and

455
00:18:24,369 –> 00:18:31,600
she just missed the office ceiling and

456
00:18:27,549 –> 00:18:33,489
so she posts a picture of where you know

457
00:18:31,600 –> 00:18:35,230
her workspace in the next day she post

458
00:18:33,489 –> 00:18:36,940
another picture of our workspace could

459
00:18:35,230 –> 00:18:39,330
if you’d be like Starbucks Oh outside

460
00:18:36,940 –> 00:18:41,769
yeah and a lot of people liked it and

461
00:18:39,330 –> 00:18:43,869
for that reason she did not go back to

462
00:18:41,769 –> 00:18:45,940
work and I was just like wow so she just

463
00:18:43,869 –> 00:18:48,460
needed like a community like somebody to

464
00:18:45,940 –> 00:18:51,489
you know feel like belong to and so I

465
00:18:48,460 –> 00:18:52,720
think that made me you know kind of

466
00:18:51,489 –> 00:18:55,590
realize that this there’s something

467
00:18:52,720 –> 00:18:59,619
going on here for you know this type of

468
00:18:55,590 –> 00:19:01,210
community for a woman sellers yeah it’s

469
00:18:59,619 –> 00:19:03,480
a great group I get a lot of value out

470
00:19:01,210 –> 00:19:05,830
of it there’s a lot of really high value

471
00:19:03,480 –> 00:19:07,899
conversations that happen in that group

472
00:19:05,830 –> 00:19:10,149
too and so I feel like I’ve learned a

473
00:19:07,899 –> 00:19:13,090
lot from from being there so I’m glad

474
00:19:10,149 –> 00:19:14,289
somebody inbox you and put the idea in

475
00:19:13,090 –> 00:19:14,919
your head that she’s with it that’s

476
00:19:14,289 –> 00:19:18,129
awesome

477
00:19:14,919 –> 00:19:20,889
but you know truly there’s a lot of

478
00:19:18,129 –> 00:19:23,859
men’s or male-dominated Facebook groups

479
00:19:20,889 –> 00:19:25,899
because it seems like it’s mostly guys

480
00:19:23,859 –> 00:19:27,609
that sell on Amazon I mean I don’t you

481
00:19:25,899 –> 00:19:30,549
know Europeana jungle Scout I’m a senior

482
00:19:27,609 –> 00:19:32,320
jungle scout and Greg marks are recently

483
00:19:30,549 –> 00:19:35,230
emailed out a survey that they did the

484
00:19:32,320 –> 00:19:38,320
results of a survey did you see that or

485
00:19:35,230 –> 00:19:40,570
no I didn’t infographic I’ll put a link

486
00:19:38,320 –> 00:19:42,700
to it in the description but they

487
00:19:40,570 –> 00:19:46,239
surveyed 3,000 sellers and they found

488
00:19:42,700 –> 00:19:47,679
like 70% of Amazon sellers of 3000 are

489
00:19:46,239 –> 00:19:51,519
men and I thought that’s really

490
00:19:47,679 –> 00:19:53,379
interesting because all the statistics

491
00:19:51,519 –> 00:19:56,440
you hear are like women are starting

492
00:19:53,379 –> 00:19:57,940
businesses at a higher rate than men are

493
00:19:56,440 –> 00:19:59,140
you know if you think about head see you

494
00:19:57,940 –> 00:20:01,570
think about that’s a pretty woman

495
00:19:59,140 –> 00:20:04,330
dominated platform and so I just do you

496
00:20:01,570 –> 00:20:06,880
do you know like what do you think is

497
00:20:04,330 –> 00:20:08,680
the reason that women are what less

498
00:20:06,880 –> 00:20:12,960
likely to start a private label business

499
00:20:08,680 –> 00:20:15,580
I think it’s because this type of

500
00:20:12,960 –> 00:20:19,300
business it’s you have to be very

501
00:20:15,580 –> 00:20:21,490
risk-averse so if somebody who jumped in

502
00:20:19,300 –> 00:20:23,260
they might be intimidated and so I think

503
00:20:21,490 –> 00:20:26,950
for us women were a little bit more

504
00:20:23,260 –> 00:20:29,910
careful and so we might think that is

505
00:20:26,950 –> 00:20:33,610
not something that’s sustainable and

506
00:20:29,910 –> 00:20:37,900
they’re more hesitant to jump in versus

507
00:20:33,610 –> 00:20:41,650
a male men they will come amend a man

508
00:20:37,900 –> 00:20:43,660
they were come in and maybe drop you

509
00:20:41,650 –> 00:20:46,660
know thousands of dollars to on a

510
00:20:43,660 –> 00:20:49,630
product and then more money on launching

511
00:20:46,660 –> 00:20:52,240
it and promoting it and so I think that

512
00:20:49,630 –> 00:20:55,060
it is intimidating especially for a

513
00:20:52,240 –> 00:20:57,760
woman who maybe it’s not supportive of

514
00:20:55,060 –> 00:20:59,020
her being an entrepreneur and so the

515
00:20:57,760 –> 00:21:00,610
thought just never crossed my mind

516
00:20:59,020 –> 00:21:03,760
anymore even though she was just

517
00:21:00,610 –> 00:21:06,190
interested in it and that’s why I think

518
00:21:03,760 –> 00:21:08,380
that you know there are women who are

519
00:21:06,190 –> 00:21:11,710
doing it kind of under the table and

520
00:21:08,380 –> 00:21:15,130
kind of hush-hush about it yeah so the

521
00:21:11,710 –> 00:21:17,590
woman that are I know people who woman

522
00:21:15,130 –> 00:21:20,410
who are maybe in the seventh Baker in

523
00:21:17,590 –> 00:21:23,290
terms of sales right now and they are

524
00:21:20,410 –> 00:21:25,810
very you know quiet about their business

525
00:21:23,290 –> 00:21:28,390
and so I think that’s the reason why

526
00:21:25,810 –> 00:21:31,540
maybe the survey there’s no fish less

527
00:21:28,390 –> 00:21:34,090
it’s a small amount of woman because

528
00:21:31,540 –> 00:21:37,350
they’re just not showy not to say that

529
00:21:34,090 –> 00:21:41,470
men are showy but they’re more likely to

530
00:21:37,350 –> 00:21:42,850
you know some kind of admit to that

531
00:21:41,470 –> 00:21:45,850
they’ve bad with business and there’s

532
00:21:42,850 –> 00:21:47,170
something they’re proud of yeah yeah

533
00:21:45,850 –> 00:21:49,600
that’s definitely true and you know

534
00:21:47,170 –> 00:21:51,820
efficiency because it’s it’s even true

535
00:21:49,600 –> 00:21:54,070
for like for my youtube channel the

536
00:21:51,820 –> 00:21:56,290
statistics for like 75 percent men which

537
00:21:54,070 –> 00:21:58,570
is surprising to me but like Amy said

538
00:21:56,290 –> 00:22:01,720
before we we love you guys for glad

539
00:21:58,570 –> 00:22:03,790
you’re here but it’s just it is a little

540
00:22:01,720 –> 00:22:05,530
a little surprising to me that there’s

541
00:22:03,790 –> 00:22:08,410
not more women that do this because

542
00:22:05,530 –> 00:22:09,190
especially if you want to run your own

543
00:22:08,410 –> 00:22:10,570
small business

544
00:22:09,190 –> 00:22:13,480
you want to be a stay-at-home mom is

545
00:22:10,570 –> 00:22:15,550
such a good business model because you

546
00:22:13,480 –> 00:22:17,410
can you could do it your nap time or at

547
00:22:15,550 –> 00:22:19,600
night after you know your kids go to bed

548
00:22:17,410 –> 00:22:21,190
or if you just want like a little side

549
00:22:19,600 –> 00:22:23,950
income like what I’m doing I mean it

550
00:22:21,190 –> 00:22:26,560
it’s just it is risky though and I think

551
00:22:23,950 –> 00:22:29,560
that’s what trips up a lot of a lot of

552
00:22:26,560 –> 00:22:31,450
women at least to start but it’s such a

553
00:22:29,560 –> 00:22:35,530
good model that I’m just constantly

554
00:22:31,450 –> 00:22:37,900
surprised by it yeah but it’s very it’s

555
00:22:35,530 –> 00:22:39,730
you’re right it’s very flexible and you

556
00:22:37,900 –> 00:22:42,220
can literally do it when your kid is

557
00:22:39,730 –> 00:22:44,590
napping or late at night or early in the

558
00:22:42,220 –> 00:22:47,290
morning just a couple hours a day is all

559
00:22:44,590 –> 00:22:48,970
that it takes and baby steps right you

560
00:22:47,290 –> 00:22:53,620
just do a little bit one thing at a time

561
00:22:48,970 –> 00:22:57,010
and for women especially for a woman

562
00:22:53,620 –> 00:22:59,590
with kids is something that they like

563
00:22:57,010 –> 00:23:01,840
for me I just wanted to make some more

564
00:22:59,590 –> 00:23:04,900
more money so I can stay home with my

565
00:23:01,840 –> 00:23:08,350
son and that will be enough to motivate

566
00:23:04,900 –> 00:23:12,340
most people just having that mentality

567
00:23:08,350 –> 00:23:14,800
and the motivation to you well I think

568
00:23:12,340 –> 00:23:16,510
that’s really all the stuff I wanted to

569
00:23:14,800 –> 00:23:19,300
ask you about and I really appreciate

570
00:23:16,510 –> 00:23:21,730
you taking time because we we actually

571
00:23:19,300 –> 00:23:23,350
behind the scenes full disclosure we are

572
00:23:21,730 –> 00:23:27,190
shooting this after our children have

573
00:23:23,350 –> 00:23:29,950
come to bed late at night so the point

574
00:23:27,190 –> 00:23:32,110
you can work it around your schedule so

575
00:23:29,950 –> 00:23:34,180
I really appreciate you taking the time

576
00:23:32,110 –> 00:23:36,940
Amy maybe you can come back when Ali

577
00:23:34,180 –> 00:23:39,010
taja goes live again and we can talk a

578
00:23:36,940 –> 00:23:40,690
little bit more about that and about

579
00:23:39,010 –> 00:23:42,370
what you’re teaching in that class yeah

580
00:23:40,690 –> 00:23:44,140
thank you for having me and I love what

581
00:23:42,370 –> 00:23:46,750
you’re doing you’re encouraging a lot of

582
00:23:44,140 –> 00:23:48,580
people to get started and sometimes if

583
00:23:46,750 –> 00:23:51,400
you know I have a podcast but face to

584
00:23:48,580 –> 00:23:53,440
face and seeing the person actually

585
00:23:51,400 –> 00:23:55,300
talking and what they’re doing really

586
00:23:53,440 –> 00:23:57,310
makes a difference so I’m glad you’re

587
00:23:55,300 –> 00:23:59,440
doing what you’re doing and again you

588
00:23:57,310 –> 00:24:02,740
know as mom’s I think we can relate to

589
00:23:59,440 –> 00:24:04,720
you know why we’re doing this and so for

590
00:24:02,740 –> 00:24:07,090
a lot of people I encourage you to get

591
00:24:04,720 –> 00:24:09,190
started if you can and it just takes a

592
00:24:07,090 –> 00:24:10,930
couple hours a day oh yeah that’s right

593
00:24:09,190 –> 00:24:12,340
and the woman’s father forecast that’s a

594
00:24:10,930 –> 00:24:14,980
really good resource you’ve had a lot of

595
00:24:12,340 –> 00:24:16,960
awesome interviews with some pretty

596
00:24:14,980 –> 00:24:19,750
impressive ladies so I’ve been enjoying

597
00:24:16,960 –> 00:24:21,580
listening to that also awesome thank you

598
00:24:19,750 –> 00:24:22,550
so much all right well thank you so much

599
00:24:21,580 –> 00:24:24,860
Amy I preach

600
00:24:22,550 –> 00:24:25,760
and we will talk soon okay yes

601
00:24:24,860 –> 00:24:30,160
absolutely

602
00:24:25,760 –> 00:24:30,160
bye-bye have a good night yep bye nice

You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch The Bootstrap Boutique’s YouTube channel here.

The Amazing Seller Meetup – Charlotte, NC

https://youtu.be/uunocjwo4Yo

The Amazing Seller

This week I’m sharing a little vlog I did for the Amazing Seller meetup in Charlotte, NC.  Enjoy!

Transcript:

1
00:00:00,060 –> 00:00:05,940
all right here we go that I am putting

2
00:00:02,760 –> 00:00:08,040
the car in reverse we are headed to let

3
00:00:05,940 –> 00:00:08,760
me not back in the tree told you to have

4
00:00:08,040 –> 00:00:12,780
waited for today

5
00:00:08,760 –> 00:00:15,210
headed to the amazing seller he s meet

6
00:00:12,780 –> 00:00:16,800
up and Charlotte I’m so ready to get

7
00:00:15,210 –> 00:00:18,750
there and meet everybody so it’s gonna

8
00:00:16,800 –> 00:00:23,779
be a really fun night I will talk to you

9
00:00:18,750 –> 00:00:23,779
soon all right here we go

10
00:00:26,270 –> 00:00:34,850
please hey welcome back for another

11
00:00:32,390 –> 00:00:36,290
episode of the bootstrap movie for

12
00:00:34,850 –> 00:00:37,910
beginners build business is that I’m

13
00:00:36,290 –> 00:00:42,510
glad you’re here because this week we’ve

14
00:00:37,910 –> 00:00:48,960
got Scott from the amazing seller here

15
00:00:42,510 –> 00:00:48,960
[Music]

16
00:00:51,329 –> 00:00:54,989
all right Scott what’s your favorite

17
00:00:53,340 –> 00:00:56,940
thing about selling on Amazon my

18
00:00:54,989 –> 00:01:00,649
favorite thing about selling on Amazon

19
00:00:56,940 –> 00:01:03,449
is that they do most of the work

20
00:01:00,649 –> 00:01:06,750
what’s the harvesting the hardest thing

21
00:01:03,449 –> 00:01:09,479
not for me after a lot of getting

22
00:01:06,750 –> 00:01:12,180
started but I also think meeting in

23
00:01:09,479 –> 00:01:13,840
themselves they can actually awesome

24
00:01:12,180 –> 00:01:17,930
thank you

25
00:01:13,840 –> 00:01:20,500
[Music]

26
00:01:17,930 –> 00:01:20,500
and you

27
00:01:20,820 –> 00:01:24,790
it was just such a good reminder that

28
00:01:23,080 –> 00:01:26,470
whenever you can go and meet people face

29
00:01:24,790 –> 00:01:28,270
the paper you should do that because

30
00:01:26,470 –> 00:01:30,880
there’s so much value in that this was

31
00:01:28,270 –> 00:01:32,290
such a good night I met a lot of really

32
00:01:30,880 –> 00:01:34,390
interesting people doing really

33
00:01:32,290 –> 00:01:37,000
interesting stuff and I’m so bummed I

34
00:01:34,390 –> 00:01:38,320
can’t go to the meetup tomorrow the

35
00:01:37,000 –> 00:01:40,150
workshop they’re hosting but I just

36
00:01:38,320 –> 00:01:43,330
can’t get the only common commitments

37
00:01:40,150 –> 00:01:45,100
but it was so interesting to learn about

38
00:01:43,330 –> 00:01:47,170
everybody in all the different places

39
00:01:45,100 –> 00:01:48,940
they are in the process of building a

40
00:01:47,170 –> 00:01:50,170
business on Amazon and all the different

41
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routes that people have taken to get

42
00:01:50,170 –> 00:01:54,400
here and things that they’re trying out

43
00:01:52,300 –> 00:01:56,740
and working on accomplishing so time

44
00:01:54,400 –> 00:01:58,630
well-spent for sure there’s somebody

45
00:01:56,740 –> 00:02:01,869
getting in the car many I’m sure he

46
00:01:58,630 –> 00:02:04,420
thinks I’m a crazy person but I really

47
00:02:01,869 –> 00:02:05,979
enjoyed it so much so I’m sorry I really

48
00:02:04,420 –> 00:02:07,570
hope this video was gonna be longer but

49
00:02:05,979 –> 00:02:09,490
it was way too loud in there for the

50
00:02:07,570 –> 00:02:11,530
audio to work we’ll be in such a good

51
00:02:09,490 –> 00:02:12,760
time so if you ever have a chance to go

52
00:02:11,530 –> 00:02:14,590
and do a live meetup you should

53
00:02:12,760 –> 00:02:15,970
absolutely take it even if you’re

54
00:02:14,590 –> 00:02:17,470
somebody like me that’s super

55
00:02:15,970 –> 00:02:19,600
introverted and I’m probably going to

56
00:02:17,470 –> 00:02:21,780
sleep like a rock tonight because being

57
00:02:19,600 –> 00:02:24,070
a lot of people just makes me very tired

58
00:02:21,780 –> 00:02:26,920
because that’s okay because it’s worth

59
00:02:24,070 –> 00:02:29,290
it and I know I learned a lot and I made

60
00:02:26,920 –> 00:02:31,480
some new friends I’m sure bill will be

61
00:02:29,290 –> 00:02:33,010
on the channel heckling me now telling

62
00:02:31,480 –> 00:02:35,170
me that I need to get back in stocks I’m

63
00:02:33,010 –> 00:02:37,709
killing my Amazon ranking which I

64
00:02:35,170 –> 00:02:39,850
already knew that but he told me again

65
00:02:37,709 –> 00:02:42,070
but yeah it was such a good night guys

66
00:02:39,850 –> 00:02:43,930
such a good night so absolutely if you

67
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have the chance to do a meet-up and get

68
00:02:43,930 –> 00:02:46,540
go do it I will talk to you guys next

69
00:02:46,209 –> 00:02:48,440
week

70
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take care

71
00:02:48,440 –> 00:02:53,320
because I’m losing Emily all right Scott

72
00:02:51,980 –> 00:02:54,680
favorite my favorite thing about

73
00:02:53,320 –> 00:02:56,750
Yamazaki

74
00:02:54,680 –> 00:02:58,760
what is the bleep favorite that i play

75
00:02:56,750 –> 00:03:02,720
my treat up already

76
00:02:58,760 –> 00:03:04,370
yeah what is the secret but you’re going

77
00:03:02,720 –> 00:03:07,600
to ask me though you have to do analysis

78
00:03:04,370 –> 00:03:07,600
real man oh well

You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch videos at The Bootstrap Boutique YouTube channel here.

Amazon FBA Updates – June 2017

Amazon FBA Updates

It’s time for another update on what I’ve been working on here as far as Amazon FBA.

I also dig into a couple of books that I’ve been reading lately, more to come in videos about them later this summer!

Tools of Titans: http://amzn.to/2ia2f0R
Profit First: http://amzn.to/2rU7kzZ

Transcript:

1
00:00:00,060 –> 00:00:06,930
my hair’s huge today hey everybody

2
00:00:05,009 –> 00:00:08,700
welcome back for another episode of the

3
00:00:06,930 –> 00:00:10,620
bootstrap boutique where beginners build

4
00:00:08,700 –> 00:00:11,969
businesses and I’m glad you’re here

5
00:00:10,620 –> 00:00:14,160
today because we’re just going to do

6
00:00:11,969 –> 00:00:16,350
another Amazon update what’s been going

7
00:00:14,160 –> 00:00:19,109
on as far as making progress towards

8
00:00:16,350 –> 00:00:20,970
this whole unified sba thing we’ve got

9
00:00:19,109 –> 00:00:22,890
going on here seems like I do things

10
00:00:20,970 –> 00:00:25,199
about every two months that’s never

11
00:00:22,890 –> 00:00:26,820
really been on purpose it’s just kind of

12
00:00:25,199 –> 00:00:28,980
how it worked out and people seem to

13
00:00:26,820 –> 00:00:31,289
enjoy them so I will just keep doing

14
00:00:28,980 –> 00:00:33,690
them so the first thing I am thrilled to

15
00:00:31,289 –> 00:00:35,820
share is that my private label products

16
00:00:33,690 –> 00:00:38,340
are coming along really well the second

17
00:00:35,820 –> 00:00:40,230
order will be ready to ship any day now

18
00:00:38,340 –> 00:00:42,600
I am so excited I cannot wait to get

19
00:00:40,230 –> 00:00:44,280
back in stock at Amazon and get back to

20
00:00:42,600 –> 00:00:47,730
selling and making sure that that first

21
00:00:44,280 –> 00:00:49,680
order room wasn’t a fluke and I know you

22
00:00:47,730 –> 00:00:51,570
may be thinking low but you like too

23
00:00:49,680 –> 00:00:53,039
much to sell to nor just the unit’s are

24
00:00:51,570 –> 00:00:56,190
we really going to call that a success

25
00:00:53,039 –> 00:00:58,350
but just the fact that they sold oh yeah

26
00:00:56,190 –> 00:00:59,850
I’m going to call that a win one thing

27
00:00:58,350 –> 00:01:03,059
I’ve been learning lately is if you set

28
00:00:59,850 –> 00:01:05,070
the bar really low you can hit it so I’m

29
00:01:03,059 –> 00:01:06,750
becoming a really big fan at that so

30
00:01:05,070 –> 00:01:08,850
yeah the products are on their way to

31
00:01:06,750 –> 00:01:11,250
Amazon I have in the past couple of

32
00:01:08,850 –> 00:01:14,070
months set up a website for the private

33
00:01:11,250 –> 00:01:16,320
label brand to help drive traffic to the

34
00:01:14,070 –> 00:01:18,990
Amazon listing I applied for a trademark

35
00:01:16,320 –> 00:01:20,790
for brand registering which is a little

36
00:01:18,990 –> 00:01:23,939
bit terrifying I did it myself I don’t

37
00:01:20,790 –> 00:01:25,500
recommend that because I feel like I’m

38
00:01:23,939 –> 00:01:27,000
sure I did something wrong and it’s

39
00:01:25,500 –> 00:01:29,040
going to be rejected and I just do it

40
00:01:27,000 –> 00:01:32,250
all over again but I really wanted to go

41
00:01:29,040 –> 00:01:35,790
through the exercise myself so was that

42
00:01:32,250 –> 00:01:37,409
a bad idea probably that whole brain

43
00:01:35,790 –> 00:01:40,380
register your process now that you have

44
00:01:37,409 –> 00:01:42,329
to have a registered trademark is kind

45
00:01:40,380 –> 00:01:44,250
of a monster now so I’ve been working on

46
00:01:42,329 –> 00:01:45,659
documenting every step that I’m taking

47
00:01:44,250 –> 00:01:47,850
and everything I’m doing to hopefully

48
00:01:45,659 –> 00:01:49,619
help people down the road you know once

49
00:01:47,850 –> 00:01:50,880
it’s all done I will put it together and

50
00:01:49,619 –> 00:01:52,320
put it out there for you guys so you can

51
00:01:50,880 –> 00:01:54,149
see what it actually looks like to go

52
00:01:52,320 –> 00:01:56,670
through brain registry now that it’s

53
00:01:54,149 –> 00:01:59,280
like this whole process inside viewers

54
00:01:56,670 –> 00:02:01,200
before is a lot more simple of a thing

55
00:01:59,280 –> 00:02:03,329
to do something I’ve been really making

56
00:02:01,200 –> 00:02:04,700
a focused effort on doing is spending

57
00:02:03,329 –> 00:02:06,770
less time on the Internet

58
00:02:04,700 –> 00:02:08,899
not for war purposes but like the

59
00:02:06,770 –> 00:02:11,780
mindless browsing of Facebook or Twitter

60
00:02:08,899 –> 00:02:13,970
or reddit or whatever that you do and so

61
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I really tried to replace that mindless

62
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browsing time with just reading more

63
00:02:15,650 –> 00:02:18,769
books

64
00:02:16,220 –> 00:02:20,450
this is tools of Titan and I have almost

65
00:02:18,769 –> 00:02:21,680
finished with it it’s the library vocal

66
00:02:20,450 –> 00:02:23,599
it’s got to go back but I’m going to be

67
00:02:21,680 –> 00:02:25,970
buying a copy because it’s so hard to

68
00:02:23,599 –> 00:02:28,310
resist book and not go through and like

69
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highlight and sticky note and star and

70
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write notes in it so I want my own copy

71
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where I can do that this book has been

72
00:02:32,090 –> 00:02:36,769
so good over the last week or so that

73
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I’ve been reading it it has really made

74
00:02:36,769 –> 00:02:41,810
me think about so many things that

75
00:02:39,080 –> 00:02:44,239
otherwise I really wouldn’t have thought

76
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of and one of those things is meditation

77
00:02:44,239 –> 00:02:50,329
I definitely get too much in my own head

78
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and spend a lot of time thinking about

79
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things that I really can’t do anything

80
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about another problem that I have is

81
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that when my mind is on something like I

82
00:02:56,900 –> 00:03:01,700
can’t be distracted I have kind of so

83
00:02:59,390 –> 00:03:03,440
Matt and my husband before for never

84
00:03:01,700 –> 00:03:04,970
really reason it suffer I had something

85
00:03:03,440 –> 00:03:06,680
in mind I was planning on doing these

86
00:03:04,970 –> 00:03:09,500
just throws out a suggestion hey do you

87
00:03:06,680 –> 00:03:11,180
want to whatever and like no how could

88
00:03:09,500 –> 00:03:12,139
you how could you help you even think

89
00:03:11,180 –> 00:03:14,180
about doing that right now I’m going to

90
00:03:12,139 –> 00:03:16,880
do this is what I have to do and I just

91
00:03:14,180 –> 00:03:18,410
AM like ridiculous about it and so do

92
00:03:16,880 –> 00:03:20,930
you been telling me for a long time like

93
00:03:18,410 –> 00:03:21,470
Megan you need to meditate which has

94
00:03:20,930 –> 00:03:24,200
sink

95
00:03:21,470 –> 00:03:26,480
by that he meant Megan you need to chill

96
00:03:24,200 –> 00:03:28,280
out so let’s put that offer a long time

97
00:03:26,480 –> 00:03:32,000
because in my head it’s like I already

98
00:03:28,280 –> 00:03:34,310
have this long to-do list of stuff and I

99
00:03:32,000 –> 00:03:35,660
cannot put one more thing on it that’s

100
00:03:34,310 –> 00:03:37,280
what it was to be just doing one more

101
00:03:35,660 –> 00:03:38,989
thing on the to-do list but what I

102
00:03:37,280 –> 00:03:40,489
realized in reading tools Italians is

103
00:03:38,989 –> 00:03:44,150
that all these really smart people that

104
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are wait busier than I am most of them

105
00:03:44,150 –> 00:03:46,970
are making time to meditate at some

106
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point during the day or if they don’t

107
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meditate specifically they have

108
00:03:48,500 –> 00:03:52,790
meditation like practices that they

109
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follow and so it’s something that I

110
00:03:52,790 –> 00:03:58,340
started I’m only like a week and I

111
00:03:54,620 –> 00:04:01,940
downloaded the headspace app and I mean

112
00:03:58,340 –> 00:04:03,950
has it changed my life no but it is nice

113
00:04:01,940 –> 00:04:06,519
just to take those three minutes to just

114
00:04:03,950 –> 00:04:09,500
sit quietly focus on your breathing and

115
00:04:06,519 –> 00:04:12,079
not worry about other stuff I’m really

116
00:04:09,500 –> 00:04:13,610
excited about what this practice will do

117
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in the future it’s become something that

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I get more and more

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– and like more into doing so we’ll see

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we’ll see but I figured I kind of got to

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a place where I was like it can’t hurt

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and if it can help I’m willing to give

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it a shot because I will tell you I’ve

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had days over the past week especially

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or it’s like if somebody asked me to do

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one more thing I’m gonna lose my another

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book I’ve been reading that I’m going to

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dedicate like a whole video to is called

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profit first this is about how to run

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your business profitably which of you

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guys know you’ve been watching my videos

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I’m not really making a lot of money

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right now so it’s important that I set

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up my business in a way that is

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supporting me and what I want to do

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financially with the money I’ve earned

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from it I talked a lot about how my goal

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is not to put my day job but I would

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like to eventually pull money out of the

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business to you know pay off the

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mortgage or take a nice vacation or

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something like and this book is really

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open my eyes the title start doing that

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now even if it’s just a little bit then

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the chances of me doing it down the road

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our various one because there’s always

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something else you can spend your money

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on in the business so it’s all about

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prioritizing your dollars and my the

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author he recommends that you just start

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setting us at 1% for profit and if you

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can’t run your business off of 99

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percent of what it makes you can’t run

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it off 100 percent that isn’t such a

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good mine’s just for me to think about

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so I’m excited to do another video about

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this book and talk about how I’m going

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to implement it in the business got

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something really exciting humming next

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week last Friday I was able to attend

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the amazing seller meetup in North

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Carolina it was a blast but I don’t want

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to tell you about it I just want to show

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you so that will be next week’s video

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don’t miss it there is so many cool

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things that have been taking place over

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the last couple of months so it was

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really good to just take some time this

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week and reflect on how much I’ve

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actually been able to accomplish because

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if you focus on how much there is still

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to do then it’s really easy to lose

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sight of how much you’ve already done so

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I would love to see if you just take

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some time and think about how far you’ve

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come already congratulate yourself on

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all the stuff you’ve already gotten done

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on all the obstacles you’ve already

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overcome just get up pat on the back

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everybody you are doing

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a great job tell me all about it in the

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comment and I’ll talk to you next week

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take care

You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch more videos at The Bootstrap Boutique’s YouTube channel here.

Amazon Two Step Verification – Turn It On To Protect Your Amazon Account!

https://youtu.be/xzW6soLLpSc

Two Step Verification

Today’s video is an important one. Watch this tutorial to learn how to turn on Two Step Verification for your Amazon Seller Central Account.  Protect your Amazon FBA account from hackers in less than 5 minutes.

Transcript:

1
00:00:00,000 –> 00:00:06,569
okay this topic it’s not sexy but it is

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00:00:02,760 –> 00:00:08,040
very important hey welcome back for

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00:00:06,569 –> 00:00:09,360
another episode of the bootstrap

4
00:00:08,040 –> 00:00:11,219
boutique where beginners build

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00:00:09,360 –> 00:00:12,360
businesses I am glad you’re here today

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00:00:11,219 –> 00:00:14,969
because we’re going to talk about

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turning on two-step verification with

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your Amazon seller central account and

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why that is so important let’s talk

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about the why first why is it important

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to turn on two-step verification the

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simple fact is because Amazon accounts

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are getting hacked frequently a big part

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of this hijacker issue that was going on

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a month or so ago was that hackers were

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getting into old Amazon accounts and

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this nut accounts that were already

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existing but hadn’t been used in a while

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and they were using those two lists

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hundreds of products fraudulently they

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were able to do that because those

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accounts were just like I said they were

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not being used anymore so it was a lot

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easier to tack into those accounts

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because nobody’s really watching them

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that’s about as technical as I can get

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as far as explaining how that happened

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so that happened to account for you know

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pretty much an active but it could

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happen to your account too and it can

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happen much more quickly then you would

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realize and the meal does do anything

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about it

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so you’re really your account at Amazon

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is at risk if you don’t have this 2-step

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verification turned on so what 2-step

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verification means is if you sign into

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your Amazon seller central account on a

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new device it’s going to alert you via a

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way that you’ve previously said you want

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to be alerted is email or text or phone

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call and they will do that and then you

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have to put in the code to then be able

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to log into your account on the new

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device this is similar to like what bank

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accounts have done online for a while

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now I’ve had to do that anytime I go log

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onto a new computer and yes you’re like

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oh this is kind of annoying it’s

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obviously me but it may not always be

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you because I will believe something

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that’s kind of scary I turn two-step

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verification on a month ago and there

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have been two times when I’ve got

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notification from Amazon via text that

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say hey here’s your new PIN and I’m like

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oh I didn’t ask for that so that means

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twice somebody has tried to get into my

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seller central account and

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is really Fieri so what I want you to do

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today is put this on the top of your

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to-do list if you currently have an

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Amazon seller central account you need

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to turn this on it is simple to do it

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will take you five minutes we’re going

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to go to the computer now and walk

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through how to set that up so setting up

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two-step verification and Amazon sellers

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and so it was really easy we’re going to

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walk step-by-step through what you need

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to do first thing you’re going to do is

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obviously log into your seller central

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account from there in the top right hand

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side you’re going to go to settings and

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then scroll down to login settings

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that’s going to bring you to a page that

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shows your name your email your password

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everything you use to log in and then

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the last option is advanced security

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settings so you’re going to go ahead and

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click the edit button and once you’re

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here because I already have my setup

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once I do have my phone numbers in there

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but for you if you’re doing this for the

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very first time we just go ahead and

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click that get started button but from

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there you’re going to indicate what

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device you want to receive these

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notifications on and so for me I have

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two DS my cell phone because I pretty

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much always have it with me and then I

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do have my actual we have a landline

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phone number as my backup which can

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obviously only receive a land call

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landline call but for my phone my cell

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phone I did put it that I wanted to

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receive a message via text so there’s a

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few different options here but this is

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how I’m going to set mine up until I put

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in my phone number and you hit send code

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and within really it says it to give it

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a minute or two but for me it’s always

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been pretty much instant they’re going

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to text you a code and then you verify

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the code that you receive you hit enter

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to continue there are some other

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alternate sign and methods that you can

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choose so you’re just going to want to

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make sure that you read through these

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and then click OK and then once you’re

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done you will get a green notification

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that you have turned on 2-step

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verification so like I said it is really

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easy it won’t take you five minutes no

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reason not to do it oh and one last

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thing I did want to remind you guys is

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don’t forget to change your password you

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should do as I say and that as I do and

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don’t keep a password for like years on

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an account that’s important to you so

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make sure you’re changing updating your

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passwords regularly all right well

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that’s all you have to do is turn on

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that two-step verification so make sure

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you do it and I will talk to you next

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time take care I’m going to talk about

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two

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factor purification what is the call to

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stuff I’m going to talk about two steps

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office authentification often

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constipation why can’t I say it

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verification

You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch The Bootstrap Boutique’s YouTube channel here.

How To Start an Amazon FBA Business

How to start on Amazon? Well, this isn’t really a “how to” video as much as it is a chat about how it’s so important to be willing to try things, be willing to be wrong, and be willing to move forward into the unknown.

Transcript:

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there is only one way to start your

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Amazon business this is not a video of

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tips tricks or tactics FYI hey everybody

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welcome back to another week of the

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00:00:11,429 –> 00:00:14,759
bootstrap boutique where beginners build

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00:00:13,049 –> 00:00:17,070
businesses I am glad you’re here today

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00:00:14,759 –> 00:00:20,939
because I want to be very real honest

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transparent etc with you so as you know

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I have now sold through my first private

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label order and I even made a little

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money doing it because I raise my prices

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we have built the bootstrap boutique

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YouTube channel to 600 subscribers now

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and there’s more joining us every day

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but there were days at a time when

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nobody brought my product on Amazon it

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let me nine months from launching to

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bootstrap boutique channel to give to my

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first hundred subscribers the point is

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the little bit of success that I’ve had

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with Amazon with the bootstrap booty

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it’s all really due to one thing

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I started my Amazon business I started

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this right here because I showed up

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every day to do the work okay

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let’s be honest it’s more like I sat

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down every night to do the work but you

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get the point even if it’s only one

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thing that you get done you show up and

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you do the work because last night all I

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got done was sending two emails but

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those two emails were crucial in making

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sure that my next order of products gets

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done gets completed get shipped here to

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the states and a timely manner so my

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advice to you if you want to start an

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Amazon business if you want to create a

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YouTube channel if you want to build

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some other kind of business whatever it

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is you’ve just got to start that’s the

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only way you just have to try and see

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what happens and there’s a lot of fun

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and just trying stuff I know I’ve talked

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about it before I’m used to being a

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student front of the class don’t like to

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get things wrong and in this business I

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have built and the Amazon and the

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YouTube I have done more things wrong

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that I feel like I’ve probably ever done

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00:02:00,689 –> 00:02:04,860
in my entire life but it doesn’t matter

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00:02:02,610 –> 00:02:07,980
if you come back and you do it again if

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00:02:04,860 –> 00:02:09,540
you try again and that’s what I just

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really really want to share with you

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guys because I see a lot of comments

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that say I’m thinking about starting my

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Amazon business I’m looking into private

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label it I’m so excited for you guys and

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I’m so your cheer leader in all of this

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but I cannot and she said I want to come

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through the screen and do it for you

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guys if you’re telling me hey I want to

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try to try it do it do something because

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this is so much fun that’s what I want

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you to realize is that it’s a lot of fun

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to try this stuff and to do it and to

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fail yes but also to succeed I will tell

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you that two years ago if you had told

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me a night in in 2017 you’re going to be

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selling physical products on Amazon I

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would have thought you were an insane

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person a year ago if you said hey Megan

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in 2017 you’re going to have a youtube

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channel that people actually watch I

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would not believe you six months ago if

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you said hey Megan guess what you’re

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going to be doing in June you’re going

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to be organizing a meet-up for Scott

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Vogler aka be amazing seller what me no

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not me I don’t do stuff like that all of

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this stuff that’s going on have happened

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because I’ve been willing to try stuff

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that’s all it is and that’s what I want

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for you to I want you don’t want it so

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much that you’re willing to do whatever

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it takes to start whatever is that

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you’re dreaming about today so triceps

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show up do the work ask questions okay a

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lot of questions and you’ll get stuck

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and that’s okay just don’t let the stuck

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stop question of the day what are you

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going to accomplish today to move your

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business forward leave in the comments

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below I’ll talk to you next time take

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care.

You can watch the video at The Bootstrap Boutique’s YouTube channel here.

You can watch The Bootstrap Boutique’s YouTube channel here.

AMAZON FBA: Why I Decided to Stick with Product #1

https://youtu.be/kFF0IOv6N40

Why I decided to stick with product #1:

I owe you an explanation.

In several videos, you have watched me hem and haw about sticking with my first product and re-ordering versus moving forward and trying my luck with somethings else.

I’ve decided to go all in and re-order my first product. I believe that I can make incremental changes to increase my margin overtime, as well as raise my sales. I can turn this product from a zero to a hero.

Watch to see what I mean!

Transcript:

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there has been a lot of hand-wringing

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about this that you will be happy to

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know I’m ready to move forward

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hey welcome back for another episode of

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the disrupting tea queer beginners

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filled businesses I am glad you’re here

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today because I am going to tell you all

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about why I ultimately decided to stick

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with product one so you all know you’re

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very well acquainted with the struggles

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I’ve had with product one and it’s just

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kind of lack of profitability I wasn’t

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making any money off of it at all and so

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I talked about it in other videos and I

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was like I don’t know what I’m going to

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do and I finally know what I’m going to

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do and that is I am reordering I’m going

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all-in I guess on another 250 order unit

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of product 1 and this one is going to be

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successful and it’s going to make me

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money and I have the numbers to back

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that up I know why and that’s what I’m

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going to share with you today so as I

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mentioned before product 1 I was selling

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at $24.99 and when I first launched I

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was selling quite a bit and then it just

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kind of was tapering off that I was

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averaging between 1 and 3 sales a day

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really more like two or three a day at

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that $24.99 price point however was PBC

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and with the cost of goods and all that

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stuff I was really making very little

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money probably less than two dollars a

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unit depending on what my PPC spent had

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been for the day and I was like this is

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crazy I mean because it is crazy right

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like you don’t go in business to make $2

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$4 a day and so I was like this isn’t

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working I don’t think that I’m going to

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do 4 with this I think I’m just going to

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say this was not a success and go do

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something else then I got the

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opportunity to shop with Scott bulk

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we’re on this podcast which is really

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cool somehow I worked my way into a free

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coaching call with him and he was like

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you know I really think that you can do

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some stuff to lower your cost and if

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you’re already selling and you’ve

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already invested in getting photography

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in UPC code and all that stuff and you

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can probably turn this around and I was

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like yeah okay

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I really just thought I was humoring him

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a little bit but like there’s no way

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like you don’t know my life come on but

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what I did was I contacted some shipping

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companies from freight forwarders that’s

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the word I was looking for and I got a

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quote back and I

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save $700 plus on shipping those 250

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units and and that’s she C shipping I

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love you a little bit more for air

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shipping I’m still waiting on that final

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quote but they said it was going to be

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pretty competitive so we’ll see I’m

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excited about that I also contacted my

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supplier and asked for a discount on

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pricing they said that because I wasn’t

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ordering more it’s a higher moq to get a

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lower rate I’m not ready to invest that

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much money if you’re like $8,000 in

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product costs I’m not really ready to do

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that yet but you know we are working

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towards I know what my next goal is to

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be able to get lower cost on on the

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products so this is exciting this is all

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good stuff turns out there is money to

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be made or saved in this case selling so

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now the next shipment if I sold it

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$24.99 I know I could make a profit

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that’s pretty exciting I probably get

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out more around five dollars a unit

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which isn’t that pretty I would be

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pretty happy with that

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but let me tell you I am really excited

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about ordering products one again as I

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was getting lower in inventory I’ve

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raised my rate I raised my rate from

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$24.99 to $29.99 which is absolutely

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like top a market for this product and I

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was like you know it’s going to slow

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down I’m probably only going to sell one

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every day or so but who cares not making

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money anyway and least that way I’ll

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make a little bit of money and I will go

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out of stock before I give this

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opportunity to order and more funny

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thing happened myself looks doubled so I

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went from selling about one to three a

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day at $24.99 to throw in four to eight

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a day at $29.99 that’s more than

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doubling but you get my point

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I was shocked so now not only do I know

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at $24.99 I can make it okay profit

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selling this product but at $29.99 I can

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make a better product and potentially

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sell way more sign me up that was the

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happiest accident I think I’ve ever had

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so but here’s the problem right I raised

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my price so I wouldn’t go out of stock

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and now I’m selling faster than I’ve

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ever sold before so I’ve raised my price

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again from 34 sorry from $29.99

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to $34.99 and sales dropped but they

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went down to the same rate I was selling

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at $24.99 I’m back into that 1 2 3 sales

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range rate and I’m like I can’t even

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believe so you’re telling me for the

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first 175 units I could have been

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selling them at the same velocity sing

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sales velocity for $10 profit more I

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mean that now I’m making even with my

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high cost – good 12 dollars and five

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cents a unit profit much so hey guys

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here’s the cake away tester price

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because you don’t know where you’re you

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know your sales of your profit curve is

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going to peak out because my peaked out

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at $29.99 and I never would have guessed

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that for my first 250 units that I saw

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I’ve had very low PPC spent I’ve got it

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started that I have not spent a lot of

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money on it I think five dollars a day

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would be like the absolute most I’ve

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spent so far I also did no outside

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marketing I had nothing outside driving

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sale to Amazon’s with read people to buy

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my product and then finally I had no

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giveaway I have mentioned in the past

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also the giveaways just never really

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appealed to me that much I really never

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wanted to play that game I did talk with

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this guy who runs fetcher which is in

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partnership with jumbo Scout and he was

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like you know if you gave away like 25

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units five a day for five days that

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could really bump your VSR you probably

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really surprised at how many fields you

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started to get just from doing that so

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it’s something I am considering and

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still just it’s not excited about it

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it’s still not excited about just giving

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away product but if you can spend a

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little money to make a lot of money then

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that’s a trade that we should always

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make so the other thing that I did not

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do on the very first unit if you order

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or shipment now I have some other areas

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that I know I can improve in order to

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probably sell at a higher sell

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philosophy right lower my BSR that would

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be adding more pictures right now I only

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have studio photos I don’t have any

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lifestyle pictures and I always hear

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that people really like lifestyle

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pictures another thing is I could do

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giveaways if I choose to do that and

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then the last thing would be the

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hence brand content I don’t have that

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currently only available through brand

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register which I were working on but

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it’s a longer process now we need to get

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trademark we’ll talk about that in

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another video but I looking at that

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enhance brain content because a lot of

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my competitors have that that’s just

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something else that I note will only

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help it certainly is not going to hurt

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so we’re going to work towards that also

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I guess in the end of the day I was just

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like Megan this is a good product and

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it’s selling with you basically doing

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nothing with it so if we put a little

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effort into it we can probably sell a

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lot more and that’s what I’ve decided to

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do is really focus on making product one

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is success and I will tell you that

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there are some of you guys in the

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comment section that kind of kicked my

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butt on me wanting to just drop it and

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move on to the next product and not

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really taking time to figure out what

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was wrong what I did wrong with the

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first product so thank you guys so much

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for being that support and that

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accountability for me I couldn’t do it

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without you do you have any questions

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about anything I didn’t cover here about

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how it ultimately came to the decision

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to stick with product one reorder and go

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all in on it

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leave those down in the comment section

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below I will certainly be checking in

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and happy to answer any other questions

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that you have for me there

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as always guys take care have a great

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week I will talk to you next time
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there has been a lot of hand-wringing

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about this that you will be happy to

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know I’m ready to move forward

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hey welcome back for another episode of

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the disrupting tea queer beginners

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filled businesses I am glad you’re here

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today because I am going to tell you all

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about why I ultimately decided to stick

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with product one so you all know you’re

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very well acquainted with the struggles

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I’ve had with product one and it’s just

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kind of lack of profitability I wasn’t

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making any money off of it at all and so

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I talked about it in other videos and I

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was like I don’t know what I’m going to

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do and I finally know what I’m going to

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do and that is I am reordering I’m going

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all-in I guess on another 250 order unit

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of product 1 and this one is going to be

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successful and it’s going to make me

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money and I have the numbers to back

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that up I know why and that’s what I’m

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going to share with you today so as I

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mentioned before product 1 I was selling

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at $24.99 and when I first launched I

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was selling quite a bit and then it just

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kind of was tapering off that I was

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averaging between 1 and 3 sales a day

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really more like two or three a day at

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that $24.99 price point however was PBC

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and with the cost of goods and all that

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stuff I was really making very little

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money probably less than two dollars a

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unit depending on what my PPC spent had

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been for the day and I was like this is

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crazy I mean because it is crazy right

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like you don’t go in business to make $2

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$4 a day and so I was like this isn’t

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working I don’t think that I’m going to

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do 4 with this I think I’m just going to

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say this was not a success and go do

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something else then I got the

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opportunity to shop with Scott bulk

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we’re on this podcast which is really

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cool somehow I worked my way into a free

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coaching call with him and he was like

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you know I really think that you can do

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some stuff to lower your cost and if

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you’re already selling and you’ve

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already invested in getting photography

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in UPC code and all that stuff and you

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can probably turn this around and I was

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like yeah okay

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I really just thought I was humoring him

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a little bit but like there’s no way

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like you don’t know my life come on but

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what I did was I contacted some shipping

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companies from freight forwarders that’s

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the word I was looking for and I got a

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quote back and I

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save $700 plus on shipping those 250

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units and and that’s she C shipping I

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love you a little bit more for air

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shipping I’m still waiting on that final

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quote but they said it was going to be

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pretty competitive so we’ll see I’m

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excited about that I also contacted my

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supplier and asked for a discount on

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pricing they said that because I wasn’t

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ordering more it’s a higher moq to get a

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lower rate I’m not ready to invest that

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much money if you’re like $8,000 in

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product costs I’m not really ready to do

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that yet but you know we are working

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towards I know what my next goal is to

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be able to get lower cost on on the

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products so this is exciting this is all

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good stuff turns out there is money to

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be made or saved in this case selling so

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now the next shipment if I sold it

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$24.99 I know I could make a profit

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that’s pretty exciting I probably get

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out more around five dollars a unit

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which isn’t that pretty I would be

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pretty happy with that

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but let me tell you I am really excited

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about ordering products one again as I

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was getting lower in inventory I’ve

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raised my rate I raised my rate from

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$24.99 to $29.99 which is absolutely

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like top a market for this product and I

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was like you know it’s going to slow

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down I’m probably only going to sell one

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every day or so but who cares not making

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money anyway and least that way I’ll

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make a little bit of money and I will go

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out of stock before I give this

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opportunity to order and more funny

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thing happened myself looks doubled so I

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went from selling about one to three a

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day at $24.99 to throw in four to eight

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a day at $29.99 that’s more than

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doubling but you get my point

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I was shocked so now not only do I know

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at $24.99 I can make it okay profit

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selling this product but at $29.99 I can

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make a better product and potentially

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sell way more sign me up that was the

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happiest accident I think I’ve ever had

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so but here’s the problem right I raised

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my price so I wouldn’t go out of stock

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and now I’m selling faster than I’ve

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ever sold before so I’ve raised my price

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again from 34 sorry from $29.99

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to $34.99 and sales dropped but they

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went down to the same rate I was selling

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at $24.99 I’m back into that 1 2 3 sales

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range rate and I’m like I can’t even

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believe so you’re telling me for the

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first 175 units I could have been

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selling them at the same velocity sing

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sales velocity for $10 profit more I

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mean that now I’m making even with my

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high cost – good 12 dollars and five

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cents a unit profit much so hey guys

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here’s the cake away tester price

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because you don’t know where you’re you

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know your sales of your profit curve is

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going to peak out because my peaked out

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at $29.99 and I never would have guessed

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that for my first 250 units that I saw

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I’ve had very low PPC spent I’ve got it

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started that I have not spent a lot of

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money on it I think five dollars a day

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would be like the absolute most I’ve

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spent so far I also did no outside

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marketing I had nothing outside driving

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sale to Amazon’s with read people to buy

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my product and then finally I had no

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giveaway I have mentioned in the past

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also the giveaways just never really

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appealed to me that much I really never

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wanted to play that game I did talk with

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this guy who runs fetcher which is in

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partnership with jumbo Scout and he was

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like you know if you gave away like 25

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units five a day for five days that

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could really bump your VSR you probably

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really surprised at how many fields you

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started to get just from doing that so

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it’s something I am considering and

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still just it’s not excited about it

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it’s still not excited about just giving

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away product but if you can spend a

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little money to make a lot of money then

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that’s a trade that we should always

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make so the other thing that I did not

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do on the very first unit if you order

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or shipment now I have some other areas

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that I know I can improve in order to

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probably sell at a higher sell

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philosophy right lower my BSR that would

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be adding more pictures right now I only

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have studio photos I don’t have any

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lifestyle pictures and I always hear

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that people really like lifestyle

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pictures another thing is I could do

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giveaways if I choose to do that and

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then the last thing would be the

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hence brand content I don’t have that

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currently only available through brand

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register which I were working on but

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it’s a longer process now we need to get

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trademark we’ll talk about that in

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another video but I looking at that

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enhance brain content because a lot of

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my competitors have that that’s just

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something else that I note will only

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help it certainly is not going to hurt

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so we’re going to work towards that also

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I guess in the end of the day I was just

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like Megan this is a good product and

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it’s selling with you basically doing

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nothing with it so if we put a little

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effort into it we can probably sell a

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lot more and that’s what I’ve decided to

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do is really focus on making product one

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is success and I will tell you that

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there are some of you guys in the

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comment section that kind of kicked my

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butt on me wanting to just drop it and

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move on to the next product and not

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really taking time to figure out what

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was wrong what I did wrong with the

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first product so thank you guys so much

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for being that support and that

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accountability for me I couldn’t do it

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without you do you have any questions

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about anything I didn’t cover here about

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how it ultimately came to the decision

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to stick with product one reorder and go

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all in on it

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leave those down in the comment section

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below I will certainly be checking in

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and happy to answer any other questions

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that you have for me there

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as always guys take care have a great

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week I will talk to you next time
You can watch this video at The Bootstrap Boutique YouTube channel here.

You can watch more at The Bootstrap Boutique’s YouTube channel here.

Parent Child Variations on Amazon FBA

Parent Child variations on Amazon sounds confusing at first, but it’s something your familiar with wether you realize it or not.  Watch today’s video to find out what a parent child variation is, when you should use it, and when you should not while listing your products on Amazon FBA.

Transcript:

1
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parent-child listings I no idea what

2
00:00:03,480 –> 00:00:08,069
that was

3
00:00:05,299 –> 00:00:09,840
hey welcome back for another episode of

4
00:00:08,069 –> 00:00:11,580
the bootstrap boutique we’re beginners

5
00:00:09,840 –> 00:00:12,990
built businesses that I have larger here

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00:00:11,580 –> 00:00:15,509
today because we’re going to talk about

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00:00:12,990 –> 00:00:18,270
a pretty beginner thing when it comes to

8
00:00:15,509 –> 00:00:21,390
selling Amazon FBA and that is parent

9
00:00:18,270 –> 00:00:24,119
child variations on your listing Amazon

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00:00:21,390 –> 00:00:26,160
has a lot of lingo and you’re a child

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and variation is one of the things that

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you see get thrown around a lot

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turn on the Facebook group your message

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boards or anything like that and I kept

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seeing it and I was like I don’t really

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get that I don’t really get what that

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means so I did what I do and I did

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research on it and I’m going to share

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what I found out with you today so a

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parent/child listing is a type of what

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amazon health and variation and the

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purpose of the variation is to help

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reduce the number of listings that are

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on the amazon platform what it also does

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is connect items that are essentially

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the same thing they just really vary by

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size or by color or by some other

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attribute that doesn’t really change

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what the product is so if you sell a

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00:01:03,840 –> 00:01:08,460
product that has variations if you sell

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00:01:06,000 –> 00:01:10,560
a small medium and large you have to set

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00:01:08,460 –> 00:01:12,119
out the parent/child listing on Amazon

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to sell it let’s run over to the

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computer and I’ll show you an example

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just so we can make sure we’re all on

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the same page as to what a parent/child

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listing looks like okay so here I am at

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Amazon and we’re going to like I said

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look for a parent-child variation so

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let’s say that I want to buy a new red

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shirt so on this page type in women’s

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red shirt oh it’s like I’ve done this

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before isn’t that funny okay and please

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excuse my typo up there but anyway I am

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going to choose this very first one as

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an example as my internet loads so

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you’ll notice that the title of this

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product is Hanes women’s short sleeve

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nano tee v-neck tee which yes is a

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mouthful but it also doesn’t say

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anything specific about color or

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anything specific about sides and so

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what that allows us to do is when I

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search for a red shirt it pulls up the

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red but if I had searched for a gray

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shirt or a black shirt then it would

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also give me this listing it was just

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the primary color that popped up would

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be different

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so the parent listing is this woman’s

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short sleeve Nino t-shirt but then these

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are all children listings or variations

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so like I said the common variations are

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color and side so as you see here

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there’s multiple color choices and

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there’s multiple different sizes that

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you can choose from does that make sense

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okay so how do you determine if your

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product has a variation and therefore

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you need to go set up that parent child

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listing and Amazon

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well Amazon does have some guidelines

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that we can walk through to help us

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determine whether or not our product has

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a variation so thinking about your

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product you should ask yourself these

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questions are the products fundamentally

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the same are there only a few specific

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ways to products vary such as by size or

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color what a customer except to find

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these together on the same product page

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and can they share a single title so

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remember we look at that our red women’s

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t-shirt the Hanes t-shirt and you know

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that we’ve got all the different sizes

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but then there’s all the different

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colors too so if you search yellow Hanes

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women t-shirt you’re going to get that

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same listing but with the yellow picture

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but he’s women’s t-shirt or whatever

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that listing was called that’s really

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going to stay the same and so that’s why

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they’re all in a parent-child variation

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setup is because they work under the

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same title another question you may be

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asking yourself where that kind of

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follows after that is when should you

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not a variation if you have multiple

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products amazon also has some guidance

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on this here’s what they suggest if you

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have different product types if your

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products would require

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completely different product

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descriptions if your products cannot be

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described by a single title if a

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customer would not expect to find the

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products together on a single page so if

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you’ve determined that your product does

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in fact have variations and you want to

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set a parent-child listing how do you do

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that

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you’re going to go to seller central and

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then manage your inventory from there is

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going to create a product detail page so

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you’re going to create your new product

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and then you go to classify now here’s

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something to keep in mind

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Amazon does not a while variations to be

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free

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for every category that they sell in and

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there is no comprehensive list that

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tells you whether a product category

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allows variations or not so

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unfortunately you’re just going to have

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to go in and try it and if it works

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congratulations you’re in a category

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that allows variations and if it doesn’t

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you’re not and you’re just going to have

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to create separate listing there’s no

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guy that’s further than that that I

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could find anywhere searching on Amazon

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or Google search or anything like that

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you just got to go out and try it so

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helpful do you have questions about

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parent child’s variations I and not an

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expert I just started learning about

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this stuff myself these my product the

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first prod and watch does not need a

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variation so this was something not even

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on my radar to be honest but go ahead

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leave those comments down in the

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description below if you have them other

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people in the community can jump in and

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help answer them or I’m happy to go out

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and do some more research I will talk to

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you guys next week

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take care

You can watch this video at The Bootstrap Boutique YouTube channel here.
You can watch The Bootstrap Boutique YouTube Channel videos here.

How To Choose A Private Label Niche with SellZee

https://youtu.be/ham-kildlJ0

Josh from Sellzee is back this week to share a Private Label ranking spreadsheet that will help us all quickly decide which niches are the best for launching new products.  Beat analysis paralysis and start taking action!

Get the Sellzee app.

Transcript:

1
00:00:00,089 –> 00:00:08,700
raise your hand if you’ve ever suffered

2
00:00:02,340 –> 00:00:11,099
from analysis paralysis everybody

3
00:00:08,700 –> 00:00:13,049
welcome back for another episode of the

4
00:00:11,099 –> 00:00:14,580
bootstrap boutique where beginners build

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00:00:13,049 –> 00:00:18,000
businesses I am so glad you’re here

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00:00:14,580 –> 00:00:19,890
today because my friend Josh from cell Z

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00:00:18,000 –> 00:00:22,199
is back you remember when we did a

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00:00:19,890 –> 00:00:25,380
walkthrough of how to use his cell Z app

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00:00:22,199 –> 00:00:28,230
to go out and scan well he has created

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00:00:25,380 –> 00:00:31,109
something for us private label folks and

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it is a rancor spreadsheet because if

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you were anything like me when you’re

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00:00:32,550 –> 00:00:35,820
going through the product research phase

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of trying to watch a private label

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00:00:35,820 –> 00:00:41,190
product on Amazon I had sheets full of

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product ideas that they didn’t have like

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anything to do with each other they were

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00:00:43,020 –> 00:00:47,129
all over the place and it’s really hard

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00:00:45,059 –> 00:00:49,079
when you’re not comparing apples to

20
00:00:47,129 –> 00:00:51,809
apples on like different niches that you

21
00:00:49,079 –> 00:00:53,820
could go into which one is the best one

22
00:00:51,809 –> 00:00:56,789
to launch it and that can hold you back

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00:00:53,820 –> 00:00:59,640
from taking action for way too long so

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00:00:56,789 –> 00:01:03,110
Josh is going to show us how to use this

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00:00:59,640 –> 00:01:05,489
spreadsheet to rank the different niches

26
00:01:03,110 –> 00:01:08,400
niches whatever however you want to say

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it that you have narrowed down to so you

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00:01:08,400 –> 00:01:12,750
can make that decision with confidence

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and move forward and launch your private

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label product on Amazon I am going to

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shut my mouth and let Josh walk you

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through how to do it I will talk to you

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guys next week here comes Josh take care

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hello everyone this is Josh from Scelzi

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Scelzi is the mobile scouting app that

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helps you source without remorse hey

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today we’re going to be talking about

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choosing a private label product to

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launch and if you’re in the private

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label research phase where you’re

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00:01:37,770 –> 00:01:42,270
researching possible products to launch

42
00:01:39,720 –> 00:01:44,460
you can probably appreciate that it’s

43
00:01:42,270 –> 00:01:46,560
really easy to get paralyzed by having

44
00:01:44,460 –> 00:01:48,780
too many options and obviously everyone

45
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in the community touts taking action is

46
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the most important thing it’s a little

47
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hard to take action when you’re

48
00:01:51,329 –> 00:01:56,280
paralyzed on the first step of which

49
00:01:53,520 –> 00:01:59,729
product do I choose you might have 15 20

50
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30 or even more possible niches that you

51
00:01:59,729 –> 00:02:04,460
want to launch into you just have no

52
00:02:01,229 –> 00:02:07,380
idea what is the best one you have some

53
00:02:04,460 –> 00:02:10,470
currently you have some tools that help

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you understand what it what are some

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attractive niches to launch into but

56
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what if you have 20

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different options and you want to know

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what is the best option what we’re going

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to do today is show you a free tool that

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you can download either on the bootstrap

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boutique YouTube channel which you’re

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probably watching right now or you can

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head over to Scelzi and download this

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free tool that will take all of your

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possible niches and tell you what the

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00:02:31,200 –> 00:02:36,030
best one to launch into is this is what

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00:02:34,350 –> 00:02:38,640
the tool looks like it’s already

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populated with data I want to show you

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00:02:38,640 –> 00:02:42,570
what it can do first and then I’ll show

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00:02:40,410 –> 00:02:44,960
you how to do it so what I’m doing here

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is I’ve looked I’ve loaded the data for

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five different niches that I’m looking

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at I’m looking at these are obviously a

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little bit of a joke but garlic press

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00:02:51,960 –> 00:02:56,700
adult diapers mens wigs bamboo sticks

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and hair grease which is inspired by

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soul glow from coming to America now if

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00:02:59,910 –> 00:03:06,360
I was looking at these five niches I’m

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using a score card currently to rank

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00:03:06,360 –> 00:03:11,010
these five niches across 25 different

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00:03:09,180 –> 00:03:13,320
dimensions and the score card that I’m

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using right now is Scelzi up here at the

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00:03:13,320 –> 00:03:17,100
top you can choose the type of score

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00:03:14,850 –> 00:03:18,570
card that you want to use now there’s

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00:03:17,100 –> 00:03:20,130
like as I said there’s 25 different

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00:03:18,570 –> 00:03:21,360
dimensions that we’re looking at in a

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00:03:20,130 –> 00:03:24,810
Cell z-score card but they’re all

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00:03:21,360 –> 00:03:26,430
related to six key themes that we know

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00:03:24,810 –> 00:03:28,320
are important to private label products

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election which is number one does the

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product sell for more than twenty

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dollars number two can you fit it in a

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shoe box number three does the niche

94
00:03:34,290 –> 00:03:38,610
itself sell at least 3,000 units a month

95
00:03:36,540 –> 00:03:40,650
number four is the niche deep enough

96
00:03:38,610 –> 00:03:43,140
meaning the people at the bottom of the

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niche cell have meaningful sales as well

98
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number four is there anybody in the top

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00:03:45,840 –> 00:03:50,580
five or so listings with less than 50 to

100
00:03:48,420 –> 00:03:52,140
100 reviews so that I know I can

101
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actually have a chance of getting my

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product ranked on the first page and

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finally number six is it a simple

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product like is it not breakable is it

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00:03:58,320 –> 00:04:02,820
not have too many moving parts we’re

106
00:04:01,170 –> 00:04:04,320
really focused on the first five of

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those because they’re quantitative in

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nature but you can also tell the

109
00:04:06,420 –> 00:04:10,740
scorecard whether or not it’s a simple

110
00:04:08,130 –> 00:04:12,450
product as well by manually putting in

111
00:04:10,740 –> 00:04:15,030
that information and we’ll show you how

112
00:04:12,450 –> 00:04:17,459
to do that in a second so that’s the

113
00:04:15,030 –> 00:04:20,280
idea here you’re loading the data in and

114
00:04:17,459 –> 00:04:21,840
you’re getting the results back in terms

115
00:04:20,280 –> 00:04:24,120
of what is the best product now let’s

116
00:04:21,840 –> 00:04:25,500
actually show you how to do that so this

117
00:04:24,120 –> 00:04:26,580
is where you’re obviously going to start

118
00:04:25,500 –> 00:04:28,560
from you’re going to

119
00:04:26,580 –> 00:04:31,530
on the Amazon page you’re researching a

120
00:04:28,560 –> 00:04:33,229
niche and you want to get the data for

121
00:04:31,530 –> 00:04:36,780
that niche so whether you’re using

122
00:04:33,229 –> 00:04:40,020
Jungle Scout or some other tool like

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00:04:36,780 –> 00:04:42,479
unicorn Smasher let’s show you how to do

124
00:04:40,020 –> 00:04:44,490
it with jungle scout for example so I’m

125
00:04:42,479 –> 00:04:47,639
going to actually open up the extension

126
00:04:44,490 –> 00:04:50,550
and it’s going to parse all the data on

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the page and what I want to do is wait

128
00:04:50,550 –> 00:04:55,889
for it to finish loading and then I’m

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00:04:53,460 –> 00:04:57,539
going to hit the export button and I’m

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going to do that for all the different

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niches that I’m looking at so if I’m

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looking at hair grease I’m going to do

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the same thing on that and hit export

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okay and then when you’ve got all those

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files exported into a specific folder

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you can load them in with one click into

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the tool so I’m going to clear out the

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data so you can see how this works from

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00:05:17,340 –> 00:05:21,840
scratch I’m starting from scratch I’m

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00:05:19,259 –> 00:05:23,430
using the Scelzi scorecard right now I’m

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00:05:21,840 –> 00:05:25,770
going to hit the import niches button

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and point to a folder where I have all

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of my niche CSV files stored I’m just

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going to hit OK and then it’s going to

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tell me my data is locked and loaded and

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it’s saying garlic press is the best

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option it gives you a little summary

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over here

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the average scorecard rank across all

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the dimensions that are used in the

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Scelzi scorecard as 2.4 that’s the best

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out of all of these 5 options the niches

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sales in total is 13.5 thousand average

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00:05:51,180 –> 00:05:56,969
sales rank of 9600 average price of 12

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so that I can tell right here that even

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though this is the best niche out of all

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5 of these it has an issue with price

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because the price is not greater than

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$20 also there’s too many reviews but

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even despite that it’s ranked first

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across the scorecard now you can

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actually change the scorecard up here

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you can use the jungle Scout scorecard

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which actually ranks adult diapers

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number one and you can go into the

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ranking page and choose custom settings

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for each of your scorecards so you can

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define whether or not you want to use

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unit sales or page rank as the way to

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define who’s the first seller in the

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niche is the first seller in the niche

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defined by unit sales

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defined by PageRank shoebox volume if

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you just if you wanted to use a

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different volume you can plug that in

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here in terms of the number of units

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that you’re looking for in the whole

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niche that’s what you put in here over

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all units sold we’re looking at for

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three thousand at least looking for a

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threshold of 250 so any individual

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listing we want it to be selling at

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least 215 per month we’re looking for

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opportunities where they’re less than 55

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reviews so that’s where you put in your

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custom settings and then here’s where

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the score cards happened by the way all

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this stuff happens automatically so you

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don’t really have to touch the stuff

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unless you want to tweak it so a jungle

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Scout scorecard that you that you may or

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may not be familiar with is here and

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then the Scelzi scorecard is down here

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as you can see there’s about 25

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different metrics that the Scelzi

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scorecard is ranking on it’s as simple

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as that you never even really have to go

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into this page if you don’t want to you

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can just simply live on this page and

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import new niches if you export more

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niches into the folder all you got to do

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is hit the import niches again and it

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will load in that new data you guys ever

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forget these instructions there’s in a

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tab the first tab instructions walks you

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through step by step how to load your

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niche data into the tool hope you guys

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like this video if you have any

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questions please like comment subscribe

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and definitely take action choose the

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best product and don’t overthink it

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there’s no such thing as a perfect

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product but there’s always the best

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product till next time

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thank you guys

You can watch this video at The Bootstrap Boutique YouTube channel here.
You can watch The Bootstrap Boutique YouTube Channel videos here.