Parent Child Variations on Amazon FBA

Parent Child variations on Amazon sounds confusing at first, but it’s something your familiar with wether you realize it or not. ¬†Watch today’s video to find out what a parent child variation is, when you should use it, and when you should not while listing your products on Amazon FBA.

Transcript:

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parent-child listings I no idea what

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that was

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hey welcome back for another episode of

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the bootstrap boutique we’re beginners

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built businesses that I have larger here

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today because we’re going to talk about

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a pretty beginner thing when it comes to

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selling Amazon FBA and that is parent

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child variations on your listing Amazon

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has a lot of lingo and you’re a child

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and variation is one of the things that

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you see get thrown around a lot

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turn on the Facebook group your message

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boards or anything like that and I kept

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seeing it and I was like I don’t really

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get that I don’t really get what that

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means so I did what I do and I did

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research on it and I’m going to share

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what I found out with you today so a

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parent/child listing is a type of what

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amazon health and variation and the

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purpose of the variation is to help

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reduce the number of listings that are

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on the amazon platform what it also does

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is connect items that are essentially

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the same thing they just really vary by

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size or by color or by some other

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attribute that doesn’t really change

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what the product is so if you sell a

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product that has variations if you sell

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a small medium and large you have to set

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out the parent/child listing on Amazon

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to sell it let’s run over to the

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computer and I’ll show you an example

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just so we can make sure we’re all on

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the same page as to what a parent/child

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listing looks like okay so here I am at

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Amazon and we’re going to like I said

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look for a parent-child variation so

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let’s say that I want to buy a new red

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shirt so on this page type in women’s

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red shirt oh it’s like I’ve done this

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before isn’t that funny okay and please

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excuse my typo up there but anyway I am

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going to choose this very first one as

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an example as my internet loads so

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you’ll notice that the title of this

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product is Hanes women’s short sleeve

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nano tee v-neck tee which yes is a

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mouthful but it also doesn’t say

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anything specific about color or

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anything specific about sides and so

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what that allows us to do is when I

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search for a red shirt it pulls up the

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red but if I had searched for a gray

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shirt or a black shirt then it would

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also give me this listing it was just

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the primary color that popped up would

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be different

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so the parent listing is this woman’s

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short sleeve Nino t-shirt but then these

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are all children listings or variations

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so like I said the common variations are

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color and side so as you see here

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there’s multiple color choices and

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there’s multiple different sizes that

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you can choose from does that make sense

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okay so how do you determine if your

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product has a variation and therefore

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you need to go set up that parent child

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listing and Amazon

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well Amazon does have some guidelines

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that we can walk through to help us

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determine whether or not our product has

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a variation so thinking about your

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product you should ask yourself these

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questions are the products fundamentally

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the same are there only a few specific

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ways to products vary such as by size or

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color what a customer except to find

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these together on the same product page

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and can they share a single title so

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remember we look at that our red women’s

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t-shirt the Hanes t-shirt and you know

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that we’ve got all the different sizes

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but then there’s all the different

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colors too so if you search yellow Hanes

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women t-shirt you’re going to get that

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same listing but with the yellow picture

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but he’s women’s t-shirt or whatever

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that listing was called that’s really

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going to stay the same and so that’s why

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they’re all in a parent-child variation

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setup is because they work under the

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same title another question you may be

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asking yourself where that kind of

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follows after that is when should you

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not a variation if you have multiple

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products amazon also has some guidance

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on this here’s what they suggest if you

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have different product types if your

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products would require

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completely different product

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descriptions if your products cannot be

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described by a single title if a

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customer would not expect to find the

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products together on a single page so if

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you’ve determined that your product does

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in fact have variations and you want to

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set a parent-child listing how do you do

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that

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you’re going to go to seller central and

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then manage your inventory from there is

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going to create a product detail page so

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you’re going to create your new product

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and then you go to classify now here’s

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something to keep in mind

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Amazon does not a while variations to be

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free

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for every category that they sell in and

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there is no comprehensive list that

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tells you whether a product category

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allows variations or not so

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unfortunately you’re just going to have

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to go in and try it and if it works

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congratulations you’re in a category

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that allows variations and if it doesn’t

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you’re not and you’re just going to have

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to create separate listing there’s no

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guy that’s further than that that I

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could find anywhere searching on Amazon

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or Google search or anything like that

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you just got to go out and try it so

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helpful do you have questions about

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parent child’s variations I and not an

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expert I just started learning about

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this stuff myself these my product the

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first prod and watch does not need a

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variation so this was something not even

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on my radar to be honest but go ahead

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leave those comments down in the

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description below if you have them other

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people in the community can jump in and

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help answer them or I’m happy to go out

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and do some more research I will talk to

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you guys next week

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take care

You can watch this video at The Bootstrap Boutique YouTube channel here.
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