AMAZON FBA: Analyzing My Private Label Competition

Private Label Competition

Today, I’m answering a fellow bootstrappers question about my private label competition. How much are my competitors selling each month? How many reviews do they have?

I also discuss why I thought this would be a good first label product, and why I was wrong. Don’t make the same assumption that I did!

Transcript:

1
00:00:00,000 –> 00:00:05,490
keep us questions coming because this

2
00:00:01,800 –> 00:00:07,950
was fun hey welcome back to another

3
00:00:05,490 –> 00:00:09,929
episode of the strap boutique revision

4
00:00:07,950 –> 00:00:11,670
or still businesses I am glad you’re

5
00:00:09,929 –> 00:00:13,590
here because today I am answering a

6
00:00:11,670 –> 00:00:16,500
question from a fellow bootstrap or

7
00:00:13,590 –> 00:00:18,570
towel bank I apologize if that’s not how

8
00:00:16,500 –> 00:00:19,920
you say your name but Cal asks do you

9
00:00:18,570 –> 00:00:22,020
mind telling us about the competition

10
00:00:19,920 –> 00:00:24,029
status of your product like how many

11
00:00:22,020 –> 00:00:25,439
items under the keyword search how many

12
00:00:24,029 –> 00:00:27,210
sales and reviews are the top ten

13
00:00:25,439 –> 00:00:29,670
sellers this is an awesome question

14
00:00:27,210 –> 00:00:32,130
because I have talked before in previous

15
00:00:29,670 –> 00:00:34,320
videos about how I think I picked the

16
00:00:32,130 –> 00:00:35,940
category that was a little bit too

17
00:00:34,320 –> 00:00:37,530
competitive especially for a first

18
00:00:35,940 –> 00:00:39,809
product but I never really went into

19
00:00:37,530 –> 00:00:42,030
what that means so I went to Amazon and

20
00:00:39,809 –> 00:00:43,800
I pulled my main keyword and using

21
00:00:42,030 –> 00:00:45,300
jungle scout pulls the data on the top

22
00:00:43,800 –> 00:00:46,920
10 competitors and I’ve got that a

23
00:00:45,300 –> 00:00:49,079
little spreadsheet for you so let’s go

24
00:00:46,920 –> 00:00:50,489
over to the computer and take a look ok

25
00:00:49,079 –> 00:00:52,890
so like I said I just took this

26
00:00:50,489 –> 00:00:54,809
information in a spreadsheet for you

27
00:00:52,890 –> 00:00:56,969
guys so we can talk over it I didn’t do

28
00:00:54,809 –> 00:00:58,320
the jungle Scouts screenshot because

29
00:00:56,969 –> 00:01:00,000
there’s a lot of information in there

30
00:00:58,320 –> 00:01:01,289
it’s not really pertinent to what we

31
00:01:00,000 –> 00:01:03,180
wanted to talk about as far as

32
00:01:01,289 –> 00:01:04,799
discussing like reviews and stuff just a

33
00:01:03,180 –> 00:01:06,900
lot of extra information in there and

34
00:01:04,799 –> 00:01:08,850
then also I would have headed down a ton

35
00:01:06,900 –> 00:01:11,130
of blurring and all that fun stuff so

36
00:01:08,850 –> 00:01:12,930
again just to recap I went to Amazon

37
00:01:11,130 –> 00:01:14,640
type in my main keyword and use the

38
00:01:12,930 –> 00:01:17,310
jungle Scout karmic stitch and to pull

39
00:01:14,640 –> 00:01:20,700
out the list information on the top ten

40
00:01:17,310 –> 00:01:21,900
products so when I say that I think I

41
00:01:20,700 –> 00:01:23,549
might have take something a little too

42
00:01:21,900 –> 00:01:25,530
competitive for my first product you

43
00:01:23,549 –> 00:01:27,540
probably see what I’m talking about the

44
00:01:25,530 –> 00:01:30,119
number one product there has on this

45
00:01:27,540 –> 00:01:32,490
5000 sales a month estimated the number

46
00:01:30,119 –> 00:01:34,380
two product has over 900 sales a month

47
00:01:32,490 –> 00:01:36,210
estimated and then there’s a couple a

48
00:01:34,380 –> 00:01:40,650
little bit further down the charts that

49
00:01:36,210 –> 00:01:42,479
have 483 and then over 500 and then

50
00:01:40,650 –> 00:01:46,350
there’s a ton of reviews on this product

51
00:01:42,479 –> 00:01:49,170
also right and finally it not a lot of

52
00:01:46,350 –> 00:01:50,729
two and three star reviews here that

53
00:01:49,170 –> 00:01:53,820
would indicate that there’s something

54
00:01:50,729 –> 00:01:56,219
you can go in and improve and so that is

55
00:01:53,820 –> 00:01:59,460
why I say probably was not the best

56
00:01:56,219 –> 00:02:02,100
place to go in and choose a product for

57
00:01:59,460 –> 00:02:04,680
my very first listing it’s a little

58
00:02:02,100 –> 00:02:06,619
tricky comparing this to comparing what

59
00:02:04,680 –> 00:02:08,630
I was looking at back in

60
00:02:06,619 –> 00:02:12,310
September October December oh no its

61
00:02:08,630 –> 00:02:15,590
first finding this product because the

62
00:02:12,310 –> 00:02:17,959
rankings on Amazon rot static so what is

63
00:02:15,590 –> 00:02:20,239
pulling as the top 10 products today is

64
00:02:17,959 –> 00:02:23,690
probably not the same top 10 products

65
00:02:20,239 –> 00:02:26,709
that we’re pulling boy back when I will

66
00:02:23,690 –> 00:02:30,560
tell you that that top product that

67
00:02:26,709 –> 00:02:33,110
4950 sales a month product is the same

68
00:02:30,560 –> 00:02:34,700
one that was number one last time and

69
00:02:33,110 –> 00:02:39,500
what I think is interesting about that

70
00:02:34,700 –> 00:02:44,180
is that this product it ranks number one

71
00:02:39,500 –> 00:02:46,489
for my main keyword however if I was

72
00:02:44,180 –> 00:02:49,130
searching for the product I sell and I

73
00:02:46,489 –> 00:02:52,400
saw that it’s close but it’s not the

74
00:02:49,130 –> 00:02:54,110
same thing someone searching for my

75
00:02:52,400 –> 00:02:56,840
product and searching for that number

76
00:02:54,110 –> 00:02:59,269
one product could if they’re not being

77
00:02:56,840 –> 00:03:01,640
really particular so yeah that one looks

78
00:02:59,269 –> 00:03:03,890
fine but they’re not apples to apples

79
00:03:01,640 –> 00:03:05,540
and so that’s very interesting to me

80
00:03:03,890 –> 00:03:07,430
when I search around with like different

81
00:03:05,540 –> 00:03:10,099
variations or the keyword that one

82
00:03:07,430 –> 00:03:11,810
almost always is the very top keyword so

83
00:03:10,099 –> 00:03:13,459
this person this company has done a

84
00:03:11,810 –> 00:03:15,799
really good job with their listing

85
00:03:13,459 –> 00:03:17,810
because they’re ranking extremely well

86
00:03:15,799 –> 00:03:19,459
and they’re continuing to write

87
00:03:17,810 –> 00:03:22,370
extremely well for things that are not

88
00:03:19,459 –> 00:03:24,049
their absolute number one focus so it’s

89
00:03:22,370 –> 00:03:25,730
just been very interesting to me I’ve

90
00:03:24,049 –> 00:03:27,680
really spent a lot of time as you can

91
00:03:25,730 –> 00:03:30,620
imagine analyzing your listing and

92
00:03:27,680 –> 00:03:32,720
trying to figure out how they’re doing

93
00:03:30,620 –> 00:03:34,640
that so well they do have that enhance

94
00:03:32,720 –> 00:03:37,250
brand content so they’re listing is

95
00:03:34,640 –> 00:03:39,079
really nice they’ve got great photos

96
00:03:37,250 –> 00:03:41,690
they have that you can see lots of

97
00:03:39,079 –> 00:03:45,260
really good reviews and so in there a

98
00:03:41,690 –> 00:03:48,049
top there a top top tough competitor for

99
00:03:45,260 –> 00:03:50,299
sure going through this list the only

100
00:03:48,049 –> 00:03:52,340
ones that I would say are like real

101
00:03:50,299 –> 00:03:55,519
competition for me and why when I when I

102
00:03:52,340 –> 00:03:58,850
back out the ones that aren’t exactly

103
00:03:55,519 –> 00:04:03,739
what I’m selling I would see number five

104
00:03:58,850 –> 00:04:08,060
Number six number nine and number ten so

105
00:04:03,739 –> 00:04:15,200
let’s just highlight here by oh my

106
00:04:08,060 –> 00:04:15,740
computer says slow maybe here we go five

107
00:04:15,200 –> 00:04:18,170
six

108
00:04:15,740 –> 00:04:19,940
so these two right here this is what I

109
00:04:18,170 –> 00:04:22,580
was looking at back then Singh okay I

110
00:04:19,940 –> 00:04:24,110
can compete with this right and then

111
00:04:22,580 –> 00:04:26,270
nine and ten

112
00:04:24,110 –> 00:04:28,130
looking at these also and saying well

113
00:04:26,270 –> 00:04:30,920
that’s going to be tougher but you know

114
00:04:28,130 –> 00:04:32,390
I’m not not not scared of them basically

115
00:04:30,920 –> 00:04:35,210
because they’re listings aren’t as

116
00:04:32,390 –> 00:04:36,620
strong I don’t think and then there was

117
00:04:35,210 –> 00:04:38,600
obviously other ones there because like

118
00:04:36,620 –> 00:04:39,980
I said all of these were not would not

119
00:04:38,600 –> 00:04:41,390
have been the same one because things

120
00:04:39,980 –> 00:04:45,260
are going to change a lot over six

121
00:04:41,390 –> 00:04:47,240
months so when what I was doing and I’ll

122
00:04:45,260 –> 00:04:48,620
tell you what I was doing wrong is I was

123
00:04:47,240 –> 00:04:50,210
thinking about this and saying well I

124
00:04:48,620 –> 00:04:51,860
can back out number one because that’s

125
00:04:50,210 –> 00:04:53,060
not a direct competitor to me I can back

126
00:04:51,860 –> 00:04:58,280
out number two because that’s not a

127
00:04:53,060 –> 00:04:59,750
direct competitor to me Amazon is still

128
00:04:58,280 –> 00:05:01,370
going to write them the way they’re

129
00:04:59,750 –> 00:05:03,260
going to rank them whether or not I

130
00:05:01,370 –> 00:05:04,700
think they’re a direct competitor so

131
00:05:03,260 –> 00:05:07,040
that’s why I want you to keep in mind

132
00:05:04,700 –> 00:05:08,780
here and why I thought this was a great

133
00:05:07,040 –> 00:05:12,170
question and wanted to put together the

134
00:05:08,780 –> 00:05:13,340
data to show why I made the decision I

135
00:05:12,170 –> 00:05:14,540
made which was like hey well these

136
00:05:13,340 –> 00:05:16,670
people weren’t really doing what I’m

137
00:05:14,540 –> 00:05:19,400
doing so I’m safe to go in with this

138
00:05:16,670 –> 00:05:23,410
product but why it was a nice site maybe

139
00:05:19,400 –> 00:05:27,110
not the best idea is because oh actually

140
00:05:23,410 –> 00:05:28,370
Amazon still thinks are my competitor so

141
00:05:27,110 –> 00:05:29,690
it does really matter what I think in

142
00:05:28,370 –> 00:05:31,010
that case and just keep that in mind

143
00:05:29,690 –> 00:05:32,600
when you’re going through and you’re

144
00:05:31,010 –> 00:05:34,370
searching for your products that just

145
00:05:32,600 –> 00:05:37,330
because you don’t think somebody is

146
00:05:34,370 –> 00:05:39,230
selling to the same customer that

147
00:05:37,330 –> 00:05:41,510
someone else that has like a ton of

148
00:05:39,230 –> 00:05:43,220
reviews a ton of sales has Amazon may

149
00:05:41,510 –> 00:05:45,470
still think that and Amazon is still

150
00:05:43,220 –> 00:05:48,290
going to put you up against that other

151
00:05:45,470 –> 00:05:50,720
listing that has the two thousand reuse

152
00:05:48,290 –> 00:05:52,730
and the five thousand month sales per

153
00:05:50,720 –> 00:05:54,200
month and you know your little product

154
00:05:52,730 –> 00:05:58,430
is just starting out it’s not going to

155
00:05:54,200 –> 00:06:00,800
be easy to do that so we people talked

156
00:05:58,430 –> 00:06:02,180
about looking for products with low

157
00:06:00,800 –> 00:06:04,700
competition this is what they’re talking

158
00:06:02,180 –> 00:06:07,670
about because I thought I was doing low

159
00:06:04,700 –> 00:06:10,100
competition but I wasn’t I’m competing

160
00:06:07,670 –> 00:06:13,940
you know against these ten products and

161
00:06:10,100 –> 00:06:15,440
so it’s just you know it’s something

162
00:06:13,940 –> 00:06:17,030
that you’ve got to keep in mind and I

163
00:06:15,440 –> 00:06:19,100
think where I trip myself up so I will

164
00:06:17,030 –> 00:06:19,450
be smarter about that in the future for

165
00:06:19,100 –> 00:06:21,710
sure

166
00:06:19,450 –> 00:06:24,140
if you guys have any questions about

167
00:06:21,710 –> 00:06:25,880
this any other questions in general that

168
00:06:24,140 –> 00:06:27,590
I can ask you and fill up a quick video

169
00:06:25,880 –> 00:06:29,169
for you to walk through some stuff I’d

170
00:06:27,590 –> 00:06:31,270
be happy to do that you know what

171
00:06:29,169 –> 00:06:33,340
to do leave them in the comments below

172
00:06:31,270 –> 00:06:35,939
and I will talk to you next week

173
00:06:33,340 –> 00:06:35,939
take care

You can watch this video at The Bootstrap Boutique YouTube channel here.

You can watch more videos from The Bootstrap Boutique here.

Leave a Reply

Your email address will not be published. Required fields are marked *