How To Choose A Private Label Niche with SellZee

https://youtu.be/ham-kildlJ0

Josh from Sellzee is back this week to share a Private Label ranking spreadsheet that will help us all quickly decide which niches are the best for launching new products.  Beat analysis paralysis and start taking action!

Get the Sellzee app.

Transcript:

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raise your hand if you’ve ever suffered

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from analysis paralysis everybody

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welcome back for another episode of the

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bootstrap boutique where beginners build

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businesses I am so glad you’re here

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today because my friend Josh from cell Z

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is back you remember when we did a

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walkthrough of how to use his cell Z app

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to go out and scan well he has created

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something for us private label folks and

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it is a rancor spreadsheet because if

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you were anything like me when you’re

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going through the product research phase

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of trying to watch a private label

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product on Amazon I had sheets full of

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product ideas that they didn’t have like

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anything to do with each other they were

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all over the place and it’s really hard

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when you’re not comparing apples to

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apples on like different niches that you

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could go into which one is the best one

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to launch it and that can hold you back

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from taking action for way too long so

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Josh is going to show us how to use this

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spreadsheet to rank the different niches

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niches whatever however you want to say

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it that you have narrowed down to so you

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can make that decision with confidence

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and move forward and launch your private

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label product on Amazon I am going to

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shut my mouth and let Josh walk you

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through how to do it I will talk to you

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guys next week here comes Josh take care

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hello everyone this is Josh from Scelzi

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Scelzi is the mobile scouting app that

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helps you source without remorse hey

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today we’re going to be talking about

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choosing a private label product to

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launch and if you’re in the private

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label research phase where you’re

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researching possible products to launch

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you can probably appreciate that it’s

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really easy to get paralyzed by having

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too many options and obviously everyone

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in the community touts taking action is

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the most important thing it’s a little

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hard to take action when you’re

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paralyzed on the first step of which

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product do I choose you might have 15 20

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30 or even more possible niches that you

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want to launch into you just have no

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idea what is the best one you have some

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currently you have some tools that help

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you understand what it what are some

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attractive niches to launch into but

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what if you have 20

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different options and you want to know

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what is the best option what we’re going

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to do today is show you a free tool that

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you can download either on the bootstrap

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boutique YouTube channel which you’re

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probably watching right now or you can

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head over to Scelzi and download this

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free tool that will take all of your

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possible niches and tell you what the

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best one to launch into is this is what

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the tool looks like it’s already

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populated with data I want to show you

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what it can do first and then I’ll show

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you how to do it so what I’m doing here

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is I’ve looked I’ve loaded the data for

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five different niches that I’m looking

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at I’m looking at these are obviously a

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little bit of a joke but garlic press

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adult diapers mens wigs bamboo sticks

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and hair grease which is inspired by

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soul glow from coming to America now if

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I was looking at these five niches I’m

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using a score card currently to rank

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these five niches across 25 different

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dimensions and the score card that I’m

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using right now is Scelzi up here at the

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top you can choose the type of score

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card that you want to use now there’s

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like as I said there’s 25 different

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dimensions that we’re looking at in a

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Cell z-score card but they’re all

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related to six key themes that we know

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are important to private label products

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election which is number one does the

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product sell for more than twenty

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dollars number two can you fit it in a

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shoe box number three does the niche

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itself sell at least 3,000 units a month

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number four is the niche deep enough

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meaning the people at the bottom of the

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niche cell have meaningful sales as well

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number four is there anybody in the top

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five or so listings with less than 50 to

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100 reviews so that I know I can

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actually have a chance of getting my

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product ranked on the first page and

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finally number six is it a simple

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product like is it not breakable is it

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not have too many moving parts we’re

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really focused on the first five of

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those because they’re quantitative in

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nature but you can also tell the

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scorecard whether or not it’s a simple

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product as well by manually putting in

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that information and we’ll show you how

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to do that in a second so that’s the

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idea here you’re loading the data in and

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you’re getting the results back in terms

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of what is the best product now let’s

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actually show you how to do that so this

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is where you’re obviously going to start

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from you’re going to

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on the Amazon page you’re researching a

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niche and you want to get the data for

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that niche so whether you’re using

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Jungle Scout or some other tool like

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unicorn Smasher let’s show you how to do

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it with jungle scout for example so I’m

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going to actually open up the extension

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and it’s going to parse all the data on

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the page and what I want to do is wait

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for it to finish loading and then I’m

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going to hit the export button and I’m

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going to do that for all the different

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niches that I’m looking at so if I’m

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looking at hair grease I’m going to do

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the same thing on that and hit export

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okay and then when you’ve got all those

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files exported into a specific folder

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you can load them in with one click into

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the tool so I’m going to clear out the

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data so you can see how this works from

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scratch I’m starting from scratch I’m

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using the Scelzi scorecard right now I’m

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going to hit the import niches button

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and point to a folder where I have all

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of my niche CSV files stored I’m just

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going to hit OK and then it’s going to

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tell me my data is locked and loaded and

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it’s saying garlic press is the best

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option it gives you a little summary

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over here

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the average scorecard rank across all

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the dimensions that are used in the

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Scelzi scorecard as 2.4 that’s the best

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out of all of these 5 options the niches

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sales in total is 13.5 thousand average

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sales rank of 9600 average price of 12

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so that I can tell right here that even

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though this is the best niche out of all

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5 of these it has an issue with price

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because the price is not greater than

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$20 also there’s too many reviews but

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even despite that it’s ranked first

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across the scorecard now you can

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actually change the scorecard up here

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you can use the jungle Scout scorecard

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which actually ranks adult diapers

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number one and you can go into the

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ranking page and choose custom settings

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for each of your scorecards so you can

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define whether or not you want to use

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unit sales or page rank as the way to

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define who’s the first seller in the

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niche is the first seller in the niche

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defined by unit sales

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defined by PageRank shoebox volume if

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you just if you wanted to use a

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different volume you can plug that in

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here in terms of the number of units

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that you’re looking for in the whole

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niche that’s what you put in here over

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all units sold we’re looking at for

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three thousand at least looking for a

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threshold of 250 so any individual

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listing we want it to be selling at

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least 215 per month we’re looking for

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opportunities where they’re less than 55

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reviews so that’s where you put in your

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custom settings and then here’s where

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the score cards happened by the way all

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this stuff happens automatically so you

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don’t really have to touch the stuff

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unless you want to tweak it so a jungle

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Scout scorecard that you that you may or

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may not be familiar with is here and

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then the Scelzi scorecard is down here

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as you can see there’s about 25

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different metrics that the Scelzi

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scorecard is ranking on it’s as simple

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as that you never even really have to go

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into this page if you don’t want to you

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can just simply live on this page and

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import new niches if you export more

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niches into the folder all you got to do

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is hit the import niches again and it

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will load in that new data you guys ever

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forget these instructions there’s in a

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tab the first tab instructions walks you

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through step by step how to load your

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niche data into the tool hope you guys

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like this video if you have any

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questions please like comment subscribe

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and definitely take action choose the

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best product and don’t overthink it

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there’s no such thing as a perfect

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product but there’s always the best

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product till next time

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thank you guys

You can watch this video at The Bootstrap Boutique YouTube channel here.
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