Product Tear Downs With Jungle Scout
We are going back to the updated Jungle Scout Pro Chrome extension in this video to take a look at potential private label items and demonstrate how the new features help you make quick decisions.
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Today we are going to look at 5 products that I have previously evaluated and passed on for different reasons. If I’d had access to the new features in Jungle Scout earlier this year when reviewing them, I could have gone through the process of eliminating them from my list much more quickly!
Product Tear Downs
Owl Shaped Bird Blinders
These items are used in gardens to scare birds away from your growing crops. When I first looked at these back in the Spring, they were selling much better, which makes sense. Spring is a time when you would look for these items as people are spending time in their gardens.
Here is the Jungle Scout screen shot:
What you can quickly see here is that average monthly sales are low across the board. Again, this wasn’t the case in the Spring but it’s good to know that this is a seasonal product without much interest during the rest of the year.
The average selling price is also low, and if my memory serves me correctly it was low earlier this year too. This is a price point that may not give you a lot of margin.
The opportunity score rates this at a 4 – low demand and low competition. Anything with low demand should probably be a “pass” unless you have a really good reason for pursuing it. Otherwise you risk your inventory sitting in Amazon’s warehouses for far too long.
Bird Scare Tape
This product has a similar purpose as the bird blinders, but you can hang it or tape it along a fence post.
It’s funny because I grew up in the country where everyone hung aluminum pie plates around the vegetable garden to ward off birds, but I guess you could buy something especially for that too. 🙂
And here is the Jungle Scout screen shot:
This product has the same problem as the bird blinders and likely for the same reason, it is a seasonal product that will have peak demand in the Spring.
Also, this product has higher demand than the bird blinders, but also higher competition. What you can’t see in the Jungle Scout screen shot is that the Listing Quality Score (LQS) for these listings is higher, mostly 6 and 7s for the top sellers. That means the listings are strong enough that you may not be able to outsell the competition just by having a better listing.
Sticky Fly Paper
This next product seems more promising, someone is bringing in 10k a month selling sticky paper! But there are still some issues with it that Jungle Scout points out to use.
And the Jungle Scout screen shot:
Finally a product with some demand! It makes sense that this would not be as seasonal as the bird scare products, but it takes a dip each winter.
The problem with this is competition. There are competitors with over 1,000 reviews and several more with over 300. For a low cost product, you would likely have to spend a good deal of your profit margin on PPC just to compete, which may not be the best option if you are starting out as a new seller.
Adult Tie Back Bibs
I was interested in this product because in the United States, we have an aging baby boomer population and, like it or not, the demographics suggest that there will be an increasing need for senior care products.
The good news for you boomers is that, based off this product, we aren’t there yet in terms of tons of people needing it.
And the Jungle Scout screenshot:
As you can see, no one is buying this product. Average monthly sales are slow and demand is low along with competition. Also, the price on these is hard to get excited about. You see some higher priced items in the list, but when you look closely, these sellers have 500+ individual bibs in a pack. This is going to be a big, heavy item to ship.
I can’t remember exactly why doll stands caught my eye, but when I do product research I like to look at a variety of products and this one made the long list. But not the short list. Let’s look at why.
And the Jungle Scout screen shot:
Something that stand out immediately to me is just how few individual sellers there are here. It appears that one brand is dominating the top listings and they have lower prices than many of the competitors. Also, there is lower demand than competition.
This brings us to an important point with the Opportunity Score. You want your demand and competition to at least match. Low/Low or Medium/Medium for instance. When you get into a situation where you have low demand and medium competition, or low demand and high competition, you are working against the law of supply and demand. That’s not a good place to be as a supplier.
I hope that these product tear downs are helpful examples of what you don’t want when finding products to sell on Amazon.
Let me know if you have further questions!