How to Differentiate a Private Label Product

How to Stand Out on Amazon: Product Differentiation Case Study

I have been on the market for anti-aging skin care lately and came across an exfoliator called an Italy Towel.

Italy Towel
Korean Exfoliating Italy Towel


I wanted to purchase one so headed over to Amazon. Once I got to the search page, I realized that there was no reason to spend much time trying to figure out which one was the best to buy, because they were all basically the same thing.

I bought the cheapest one I could find.

How to Stand Out on Amazon

If you were selling these towels, that would be bad news for you.  You don’t want to be in a situation where your only competitive advantage is price.

In today’s video I share a few ways that these sellers could have differentiated their products to stand out on Amazon.

We talk about how to improve or change the product itself so it doesn’t appear to be just another “me too” off the shelf purchase, but also about how to create a listing that will appeal to your specific customer.  Not sure who your customer is?  Watch this video to see how to find your niche.  If you don’t have customers yet, read your competitors reviews to get a sense of who buys your product and cater your listing to that customer.

You can watch this video on The Bootstrap Boutique’s YouTube channel here.

You can watch more videos on The Bootstrap Boutique’s YouTube channel here.

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