Parent Child Variations on Amazon FBA

Parent Child variations on Amazon sounds confusing at first, but it’s something your familiar with wether you realize it or not. ¬†Watch today’s video to find out what a parent child variation is, when you should use it, and when you should not while listing your products on Amazon FBA.

Transcript:

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parent-child listings I no idea what

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that was

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hey welcome back for another episode of

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the bootstrap boutique we’re beginners

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built businesses that I have larger here

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today because we’re going to talk about

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a pretty beginner thing when it comes to

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selling Amazon FBA and that is parent

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child variations on your listing Amazon

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has a lot of lingo and you’re a child

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and variation is one of the things that

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you see get thrown around a lot

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turn on the Facebook group your message

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boards or anything like that and I kept

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seeing it and I was like I don’t really

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get that I don’t really get what that

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means so I did what I do and I did

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research on it and I’m going to share

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what I found out with you today so a

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parent/child listing is a type of what

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amazon health and variation and the

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purpose of the variation is to help

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reduce the number of listings that are

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on the amazon platform what it also does

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is connect items that are essentially

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the same thing they just really vary by

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size or by color or by some other

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attribute that doesn’t really change

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what the product is so if you sell a

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product that has variations if you sell

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a small medium and large you have to set

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out the parent/child listing on Amazon

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to sell it let’s run over to the

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computer and I’ll show you an example

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just so we can make sure we’re all on

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the same page as to what a parent/child

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listing looks like okay so here I am at

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Amazon and we’re going to like I said

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look for a parent-child variation so

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let’s say that I want to buy a new red

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shirt so on this page type in women’s

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red shirt oh it’s like I’ve done this

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before isn’t that funny okay and please

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excuse my typo up there but anyway I am

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going to choose this very first one as

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an example as my internet loads so

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you’ll notice that the title of this

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product is Hanes women’s short sleeve

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nano tee v-neck tee which yes is a

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mouthful but it also doesn’t say

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anything specific about color or

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anything specific about sides and so

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what that allows us to do is when I

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search for a red shirt it pulls up the

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red but if I had searched for a gray

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shirt or a black shirt then it would

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also give me this listing it was just

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the primary color that popped up would

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be different

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so the parent listing is this woman’s

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short sleeve Nino t-shirt but then these

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are all children listings or variations

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so like I said the common variations are

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color and side so as you see here

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there’s multiple color choices and

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there’s multiple different sizes that

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you can choose from does that make sense

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okay so how do you determine if your

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product has a variation and therefore

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you need to go set up that parent child

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listing and Amazon

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well Amazon does have some guidelines

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that we can walk through to help us

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determine whether or not our product has

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a variation so thinking about your

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product you should ask yourself these

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questions are the products fundamentally

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the same are there only a few specific

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ways to products vary such as by size or

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color what a customer except to find

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these together on the same product page

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and can they share a single title so

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remember we look at that our red women’s

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t-shirt the Hanes t-shirt and you know

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that we’ve got all the different sizes

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but then there’s all the different

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colors too so if you search yellow Hanes

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women t-shirt you’re going to get that

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same listing but with the yellow picture

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but he’s women’s t-shirt or whatever

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that listing was called that’s really

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going to stay the same and so that’s why

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they’re all in a parent-child variation

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setup is because they work under the

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same title another question you may be

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asking yourself where that kind of

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follows after that is when should you

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not a variation if you have multiple

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products amazon also has some guidance

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on this here’s what they suggest if you

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have different product types if your

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products would require

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completely different product

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descriptions if your products cannot be

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described by a single title if a

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customer would not expect to find the

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products together on a single page so if

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you’ve determined that your product does

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in fact have variations and you want to

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set a parent-child listing how do you do

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that

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you’re going to go to seller central and

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then manage your inventory from there is

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going to create a product detail page so

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you’re going to create your new product

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and then you go to classify now here’s

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something to keep in mind

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Amazon does not a while variations to be

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free

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for every category that they sell in and

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there is no comprehensive list that

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tells you whether a product category

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allows variations or not so

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unfortunately you’re just going to have

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to go in and try it and if it works

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congratulations you’re in a category

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that allows variations and if it doesn’t

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you’re not and you’re just going to have

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to create separate listing there’s no

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guy that’s further than that that I

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could find anywhere searching on Amazon

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or Google search or anything like that

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you just got to go out and try it so

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helpful do you have questions about

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parent child’s variations I and not an

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expert I just started learning about

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this stuff myself these my product the

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first prod and watch does not need a

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variation so this was something not even

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on my radar to be honest but go ahead

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leave those comments down in the

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description below if you have them other

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people in the community can jump in and

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help answer them or I’m happy to go out

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and do some more research I will talk to

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you guys next week

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take care

You can watch this video at The Bootstrap Boutique YouTube channel here.
You can watch The Bootstrap Boutique YouTube Channel videos here.

How To Choose A Private Label Niche with SellZee

https://youtu.be/ham-kildlJ0

Josh from Sellzee is back this week to share a Private Label ranking spreadsheet that will help us all quickly decide which niches are the best for launching new products.  Beat analysis paralysis and start taking action!

Get the Sellzee app.

Transcript:

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raise your hand if you’ve ever suffered

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from analysis paralysis everybody

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welcome back for another episode of the

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bootstrap boutique where beginners build

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businesses I am so glad you’re here

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today because my friend Josh from cell Z

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is back you remember when we did a

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walkthrough of how to use his cell Z app

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to go out and scan well he has created

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something for us private label folks and

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it is a rancor spreadsheet because if

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you were anything like me when you’re

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going through the product research phase

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of trying to watch a private label

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product on Amazon I had sheets full of

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product ideas that they didn’t have like

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anything to do with each other they were

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all over the place and it’s really hard

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when you’re not comparing apples to

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apples on like different niches that you

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could go into which one is the best one

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to launch it and that can hold you back

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from taking action for way too long so

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Josh is going to show us how to use this

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spreadsheet to rank the different niches

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niches whatever however you want to say

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it that you have narrowed down to so you

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can make that decision with confidence

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and move forward and launch your private

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label product on Amazon I am going to

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shut my mouth and let Josh walk you

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through how to do it I will talk to you

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guys next week here comes Josh take care

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hello everyone this is Josh from Scelzi

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Scelzi is the mobile scouting app that

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helps you source without remorse hey

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today we’re going to be talking about

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choosing a private label product to

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launch and if you’re in the private

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label research phase where you’re

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researching possible products to launch

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you can probably appreciate that it’s

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really easy to get paralyzed by having

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too many options and obviously everyone

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in the community touts taking action is

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the most important thing it’s a little

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hard to take action when you’re

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paralyzed on the first step of which

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product do I choose you might have 15 20

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30 or even more possible niches that you

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want to launch into you just have no

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idea what is the best one you have some

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currently you have some tools that help

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you understand what it what are some

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attractive niches to launch into but

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what if you have 20

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different options and you want to know

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what is the best option what we’re going

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to do today is show you a free tool that

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you can download either on the bootstrap

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boutique YouTube channel which you’re

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probably watching right now or you can

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head over to Scelzi and download this

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free tool that will take all of your

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possible niches and tell you what the

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best one to launch into is this is what

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the tool looks like it’s already

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populated with data I want to show you

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what it can do first and then I’ll show

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you how to do it so what I’m doing here

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is I’ve looked I’ve loaded the data for

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five different niches that I’m looking

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at I’m looking at these are obviously a

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little bit of a joke but garlic press

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adult diapers mens wigs bamboo sticks

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and hair grease which is inspired by

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soul glow from coming to America now if

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I was looking at these five niches I’m

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using a score card currently to rank

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these five niches across 25 different

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dimensions and the score card that I’m

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using right now is Scelzi up here at the

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top you can choose the type of score

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card that you want to use now there’s

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like as I said there’s 25 different

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dimensions that we’re looking at in a

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Cell z-score card but they’re all

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related to six key themes that we know

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are important to private label products

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election which is number one does the

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product sell for more than twenty

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dollars number two can you fit it in a

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shoe box number three does the niche

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itself sell at least 3,000 units a month

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number four is the niche deep enough

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meaning the people at the bottom of the

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niche cell have meaningful sales as well

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number four is there anybody in the top

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five or so listings with less than 50 to

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100 reviews so that I know I can

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actually have a chance of getting my

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product ranked on the first page and

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finally number six is it a simple

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product like is it not breakable is it

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not have too many moving parts we’re

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really focused on the first five of

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those because they’re quantitative in

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nature but you can also tell the

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scorecard whether or not it’s a simple

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product as well by manually putting in

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that information and we’ll show you how

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to do that in a second so that’s the

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idea here you’re loading the data in and

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you’re getting the results back in terms

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of what is the best product now let’s

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actually show you how to do that so this

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is where you’re obviously going to start

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from you’re going to

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on the Amazon page you’re researching a

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niche and you want to get the data for

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that niche so whether you’re using

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Jungle Scout or some other tool like

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unicorn Smasher let’s show you how to do

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it with jungle scout for example so I’m

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going to actually open up the extension

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and it’s going to parse all the data on

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the page and what I want to do is wait

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for it to finish loading and then I’m

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going to hit the export button and I’m

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going to do that for all the different

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niches that I’m looking at so if I’m

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looking at hair grease I’m going to do

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the same thing on that and hit export

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okay and then when you’ve got all those

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files exported into a specific folder

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you can load them in with one click into

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the tool so I’m going to clear out the

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data so you can see how this works from

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scratch I’m starting from scratch I’m

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using the Scelzi scorecard right now I’m

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going to hit the import niches button

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and point to a folder where I have all

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of my niche CSV files stored I’m just

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going to hit OK and then it’s going to

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tell me my data is locked and loaded and

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it’s saying garlic press is the best

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option it gives you a little summary

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over here

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the average scorecard rank across all

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the dimensions that are used in the

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Scelzi scorecard as 2.4 that’s the best

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out of all of these 5 options the niches

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sales in total is 13.5 thousand average

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sales rank of 9600 average price of 12

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so that I can tell right here that even

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though this is the best niche out of all

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5 of these it has an issue with price

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because the price is not greater than

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$20 also there’s too many reviews but

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even despite that it’s ranked first

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across the scorecard now you can

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actually change the scorecard up here

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you can use the jungle Scout scorecard

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which actually ranks adult diapers

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number one and you can go into the

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ranking page and choose custom settings

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for each of your scorecards so you can

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define whether or not you want to use

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unit sales or page rank as the way to

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define who’s the first seller in the

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niche is the first seller in the niche

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defined by unit sales

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defined by PageRank shoebox volume if

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you just if you wanted to use a

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different volume you can plug that in

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here in terms of the number of units

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that you’re looking for in the whole

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niche that’s what you put in here over

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all units sold we’re looking at for

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three thousand at least looking for a

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threshold of 250 so any individual

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listing we want it to be selling at

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least 215 per month we’re looking for

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opportunities where they’re less than 55

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reviews so that’s where you put in your

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custom settings and then here’s where

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the score cards happened by the way all

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this stuff happens automatically so you

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don’t really have to touch the stuff

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unless you want to tweak it so a jungle

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Scout scorecard that you that you may or

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may not be familiar with is here and

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then the Scelzi scorecard is down here

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as you can see there’s about 25

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different metrics that the Scelzi

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scorecard is ranking on it’s as simple

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as that you never even really have to go

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into this page if you don’t want to you

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can just simply live on this page and

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import new niches if you export more

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niches into the folder all you got to do

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is hit the import niches again and it

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will load in that new data you guys ever

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forget these instructions there’s in a

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tab the first tab instructions walks you

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through step by step how to load your

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niche data into the tool hope you guys

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like this video if you have any

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questions please like comment subscribe

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and definitely take action choose the

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best product and don’t overthink it

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there’s no such thing as a perfect

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product but there’s always the best

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product till next time

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00:08:06,720 –> 00:08:09,860
thank you guys

You can watch this video at The Bootstrap Boutique YouTube channel here.
You can watch The Bootstrap Boutique YouTube Channel videos here.

AMAZON FBA: Analyzing My Private Label Competition

Private Label Competition

Today, I’m answering a fellow bootstrappers question about my private label competition. How much are my competitors selling each month? How many reviews do they have?

I also discuss why I thought this would be a good first label product, and why I was wrong. Don’t make the same assumption that I did!

Transcript:

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keep us questions coming because this

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was fun hey welcome back to another

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episode of the strap boutique revision

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or still businesses I am glad you’re

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here because today I am answering a

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question from a fellow bootstrap or

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towel bank I apologize if that’s not how

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you say your name but Cal asks do you

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mind telling us about the competition

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status of your product like how many

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items under the keyword search how many

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sales and reviews are the top ten

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sellers this is an awesome question

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because I have talked before in previous

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videos about how I think I picked the

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category that was a little bit too

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competitive especially for a first

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product but I never really went into

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what that means so I went to Amazon and

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I pulled my main keyword and using

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jungle scout pulls the data on the top

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10 competitors and I’ve got that a

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little spreadsheet for you so let’s go

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over to the computer and take a look ok

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so like I said I just took this

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information in a spreadsheet for you

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guys so we can talk over it I didn’t do

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the jungle Scouts screenshot because

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there’s a lot of information in there

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it’s not really pertinent to what we

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wanted to talk about as far as

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discussing like reviews and stuff just a

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lot of extra information in there and

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then also I would have headed down a ton

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of blurring and all that fun stuff so

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again just to recap I went to Amazon

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type in my main keyword and use the

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jungle Scout karmic stitch and to pull

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out the list information on the top ten

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products so when I say that I think I

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might have take something a little too

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competitive for my first product you

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probably see what I’m talking about the

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number one product there has on this

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5000 sales a month estimated the number

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two product has over 900 sales a month

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estimated and then there’s a couple a

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little bit further down the charts that

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have 483 and then over 500 and then

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there’s a ton of reviews on this product

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also right and finally it not a lot of

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two and three star reviews here that

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would indicate that there’s something

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you can go in and improve and so that is

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why I say probably was not the best

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place to go in and choose a product for

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my very first listing it’s a little

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tricky comparing this to comparing what

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I was looking at back in

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September October December oh no its

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first finding this product because the

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rankings on Amazon rot static so what is

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pulling as the top 10 products today is

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probably not the same top 10 products

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that we’re pulling boy back when I will

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tell you that that top product that

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4950 sales a month product is the same

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one that was number one last time and

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what I think is interesting about that

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is that this product it ranks number one

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for my main keyword however if I was

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searching for the product I sell and I

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saw that it’s close but it’s not the

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same thing someone searching for my

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product and searching for that number

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one product could if they’re not being

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really particular so yeah that one looks

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fine but they’re not apples to apples

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and so that’s very interesting to me

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when I search around with like different

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variations or the keyword that one

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almost always is the very top keyword so

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this person this company has done a

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really good job with their listing

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because they’re ranking extremely well

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and they’re continuing to write

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extremely well for things that are not

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their absolute number one focus so it’s

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just been very interesting to me I’ve

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really spent a lot of time as you can

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imagine analyzing your listing and

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trying to figure out how they’re doing

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that so well they do have that enhance

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brand content so they’re listing is

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really nice they’ve got great photos

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they have that you can see lots of

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really good reviews and so in there a

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top there a top top tough competitor for

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sure going through this list the only

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ones that I would say are like real

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competition for me and why when I when I

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back out the ones that aren’t exactly

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what I’m selling I would see number five

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Number six number nine and number ten so

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let’s just highlight here by oh my

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computer says slow maybe here we go five

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six

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so these two right here this is what I

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was looking at back then Singh okay I

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can compete with this right and then

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nine and ten

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looking at these also and saying well

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that’s going to be tougher but you know

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I’m not not not scared of them basically

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because they’re listings aren’t as

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strong I don’t think and then there was

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obviously other ones there because like

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I said all of these were not would not

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have been the same one because things

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are going to change a lot over six

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months so when what I was doing and I’ll

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tell you what I was doing wrong is I was

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thinking about this and saying well I

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can back out number one because that’s

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not a direct competitor to me I can back

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out number two because that’s not a

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direct competitor to me Amazon is still

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going to write them the way they’re

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going to rank them whether or not I

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think they’re a direct competitor so

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that’s why I want you to keep in mind

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here and why I thought this was a great

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question and wanted to put together the

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data to show why I made the decision I

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made which was like hey well these

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people weren’t really doing what I’m

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doing so I’m safe to go in with this

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product but why it was a nice site maybe

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not the best idea is because oh actually

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Amazon still thinks are my competitor so

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it does really matter what I think in

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that case and just keep that in mind

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when you’re going through and you’re

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searching for your products that just

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because you don’t think somebody is

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selling to the same customer that

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someone else that has like a ton of

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reviews a ton of sales has Amazon may

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still think that and Amazon is still

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going to put you up against that other

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listing that has the two thousand reuse

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and the five thousand month sales per

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month and you know your little product

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is just starting out it’s not going to

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be easy to do that so we people talked

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about looking for products with low

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competition this is what they’re talking

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about because I thought I was doing low

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competition but I wasn’t I’m competing

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you know against these ten products and

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so it’s just you know it’s something

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that you’ve got to keep in mind and I

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think where I trip myself up so I will

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be smarter about that in the future for

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sure

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if you guys have any questions about

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this any other questions in general that

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I can ask you and fill up a quick video

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for you to walk through some stuff I’d

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be happy to do that you know what

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to do leave them in the comments below

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and I will talk to you next week

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take care

You can watch this video at The Bootstrap Boutique YouTube channel here.

You can watch more videos from The Bootstrap Boutique here.

Your One Word: Using Your One Word to Build Your Amazon FBA Business with Evan Carmichael

Get Your One Word here on Amazon.

Your One Word is the definitive guide to finding your guiding principal that will take your new business to the next level.

Evan was kind enough to join us at The Bootstrap Boutique to answer a few questions about Your One Word, how we can use our one word to better connect with our customers, when we should focus on finding our one word as beginner business owner, and how our one word can be used to grow our business.

Thanks Evan for sharing, come back anytime!

Transcript:

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can one word change your business I’ve

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been think so hey everybody welcome back

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to another episode of the bootstrap

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boutique where beginners built

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businesses I am so glad you’re here

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today because we’re going to talk about

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how one word can change everything in

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your business so I think Carmichael is a

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big deal on YouTube so if you’re on

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YouTube which you’re watching this video

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you’re on YouTube you have probably

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heard of him he has like six hundred

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thousand plus subscribers to the YouTube

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channel where he talks about different

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ways that entrepreneurs can build

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businesses based off of successful

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people that have gone before it so he is

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such a big deal on YouTube you’re

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probably wondering why is he on your

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channel fair question I’d end up with us

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today because he wrote a book on your

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one word and he is here to answer some

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questions for us about how we can take

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your one word in the concept he outlines

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in his book and help apply to us as

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beginners building businesses what does

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one word mean Evan literally runs his

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business based off of his one word which

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for him is believe and it shapes

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everything that he does when it comes to

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how he built his business in his book

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Evan talks about back when he was

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getting started he was really in a rut

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and it wasn’t until he realized that

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what his core passion was was helping

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and believing in entrepreneurs as they

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start companies that will go on to

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change the world and he is actually on a

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mission to help 1 billion with a B

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billion entrepreneurs build businesses

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obviously there’s a little more to it

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than that but it’s not my story to tell

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Evan held it so much better than I could

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ever hope to relay it back to you

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so make sure that you go get your copy

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of your one word there’s a link in the

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description below I had the opportunity

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to read the book a couple of weeks ago

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and I really really enjoyed that a lot

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of value up out of it I think you will

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as well but as we’re going through and

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asking Evan a couple of questions about

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his book and about the one word

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philosophy I want you to do about how

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you can take your one word and apply it

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to the private label business that

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you’re doing on Amazon I got a ton of

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ideas about how I can take a word for

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belief and shape the Amazon private

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label

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that I’m building around it but then

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also how I can apply it to the bootstrap

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boutique and what we’re doing here so I

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got like double whammy value out of it I

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just loved this book

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so let’s turn it over to Evan hey Evan

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thanks so much for being here today tell

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us for those who don’t know about

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yourself please sir

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what’s up bootstrap boutique cars my

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name is Evan Carmichael I am the author

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of year one word the powerful secret to

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building a business and life that matter

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the book is basically about how to

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identify what the one most important

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core value is to you understanding that

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at a human level and then bringing that

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to your business to attract customers

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suppliers employees who love what you’re

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doing and building a business that has a

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movement behind it so you’re doing

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something that feels good and makes a

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lot of money as well so Meagan inviting

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me to join on and answer a couple

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questions and hopefully I’m going to

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give you some value today on her YouTube

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channel

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awesome right so Evan talks in his book

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about core selling which is a little

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different than if you’ve ever been

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through sales training and you are about

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feature selling and benefit selling core

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selling is really the next step in that

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process so Evan tell us how do we best

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move from selling features or benefits

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into core selling and what hit balls do

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you see people making along the way so

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this is an important concept I think a

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lot of people as a start of business

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they instinctively just start selling

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the features of what they do so

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basically what it is that you’re

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offering somewhere along the lines in

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selling you learn about selling on

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benefits right and benefits it’s not

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just the what that what you do but what

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the customer gets and sometimes that’s

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not the same thing right you put it into

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their perspective instead of your

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perspective and that’s how most

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companies sell and it works but it’s not

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as efficient or as effective as it could

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be the step-up and the ones that have

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really solid brands what they do is

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called core selling and it’s basically

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you’re not just selling what it is that

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you do what they get you’re selling the

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experience was the experience for the

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customer what is the why behind what

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you’re doing when people can connect to

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that on an emotional level when your

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customers understand that on an

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emotional level and they resonate with

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it I want you to get to the point where

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people will buy anything that you put

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out because it’s you putting it out and

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they don’t just automatically default to

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what am I get for it and how much does

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it cost me now yes it has to provide

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value its kind of help them it’s got to

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solve a real problem but I’m worried

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that you’re going to lose market share

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you’re going to lose customers as soon

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as your competitor drops their price by

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five cents or five dollars or $50 or

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whatever the threshold is in your

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business where if you stand for

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something important and you’re selling

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based off of your core then it creates a

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lot more brand loyalty and people pay

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more to work with you because they love

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what all about so let me give you a

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practical example I was talking in

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series this is somebody called in to my

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radio show

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and they sell landscaping services this

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is a super competitive business and this

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person has been in the business for a

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while now 10 15 years and it’s competing

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up against college kids and he was

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having a hard time separating himself

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from the competition and homeowners were

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saying why should I buy from you when I

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can just buy from the college kids down

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the street or high school kid down the

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street to cut my grass where it’s a lot

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cheaper to go with the high school kids

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it is to hire you

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and so if you’re looking at feature

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based selling you talk about how you cut

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the grass to a certain height on their

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lawn right and the tools that you’re

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using to really go out and do that and

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you know most customers they don’t

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really care they don’t care about the

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grass size they don’t care what tools

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are using secure that gets time if you

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move to benefit based selling you’re

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talking about how it’s convenient for

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them how you’re going to come once a

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week and it saves some time and they

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have a beautiful looking lawn right at

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the entity that’s what they care about

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but it still doesn’t help you stand out

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from the high school kids because the

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high school kids have shown the same

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thing they say I’m going to come and cut

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your lawn now I’m going to cut it once a

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week and it’s going to look beautiful

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and so I asked him why did he get into

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this business why’s it so important to

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him and he was telling me about how when

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you grew up his mom always spent time

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with him outside and that was their

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connection he would spend every weekend

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and a lot of times during the week

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outside with his mom just taking care of

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the property and he said I treat every

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lawn that I go take maintenance up I

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treat it like it’s my mom’s lon and

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right there

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he had me if I was in his area I would

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hire him

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and it wasn’t a con right it’s not

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what’s the messaging to convince them to

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buy from me it’s an authentic why I’m

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getting the experience what I’m buying

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is not just the grass being cut I’m

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getting the experience of knowing that

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my lawn is being taken after with care

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and with pride and I’m not worried that

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something’s going to happen to my

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property while he’s on it because he’s

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treating it like it’s his mom’s I know

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that he had that sense of dedication to

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it and I would pay more for that it

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would cost me 15 bucks to get a high

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school kids to come and cut my grass I

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would pay 50 for this guy to do it and

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it’s that sense of security and that

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emotional connection that is core

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selling that when people can connect

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with you on that same level things are

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going to buy more from you they’re going

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to pay more forward if you have a higher

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price option they’re going to tell their

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friends about you and now not everybody

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is going to connect with your message

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some people would hear that store and

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say I don’t care I don’t care about your

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mom maybe he doesn’t have a good

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relationship with his mom right like

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people have different reasons for not

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believing the same thing that you

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believe and that’s okay I want you to

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have a reason to stand out your core

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your human value what makes you special

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different unique as a human being and

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then you can bring to your business is

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what will be the magnet for you or push

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people away like the magnet comes

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together but if you flip it around

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it pushes people away I want that for

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your business I don’t want you to be the

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business for everybody I want some

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people to say what they’re doing is

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really stupid that’s great because if

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you don’t stand out if people don’t have

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a reason to talk about you then you’re

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never going to win you’re going to

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constantly play in the middle you

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community constantly playing the price

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game and it’s hard as an entrepreneur to

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win if you’re playing the price game

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it’s a good question we’re off the good

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start Thank You Megan flattery will get

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you everywhere with me

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so thank you for liking this question

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now here are the bootstrap boutique we

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are a community of beginners building

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businesses do you think that we should

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go out and immediately from the

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beginning try a sine r-1 more or

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about something that should grow and

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develop organically over time I think it

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really depends on the individual as I’ve

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walked people through the process of

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understanding the one word and there’s a

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lot of details and exercises in the book

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some people get it right away

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some people like boom they know if they

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have the self-awareness they’ve already

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been thinking about you know that a

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little bit about themselves the

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introspection over the years I guess and

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they just they’re ready for and they get

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it right away

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I wasn’t like that it took me a while to

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figure out what it was that I really

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deeply stood for a team beam and so I

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think it just depends so the people who

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get it right away

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great go out implement it immediately

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for the people who takes longer to

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really get understand that it’s not just

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a zero or one thing you’ll get closer to

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it some people pick the wrong one where

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to the start but the one word they

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picked isn’t the total opposite of what

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they stand for right like they’re here

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they want to get here and they go here

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right it’s close but it’s not quite here

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so they have to make an adjustment so

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every step along the process that you

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make gets you closer and closer to the

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awareness to understand what is your one

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word what is your most important core

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value and then that helps you apply it

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to your business so I wouldn’t say do

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nothing until you figure it out with

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100% certainty I’d say start if you have

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a degree of confidence and what it is

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then start and build around that start

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testing things out so trying it out on

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people so trying it out in the Facebook

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campaign or a YouTube video or a banner

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on your website try it out and see how

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to feel and if you get closer and closer

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to it you may need to make some

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adjustments along the way and that’s

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okay but each adjustment gets you closer

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to that ultimate step so what I was

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reading the book actually withdrawals

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evans exercises to go through inside my

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one word for what I did here at the

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bootstrap boutique and if you’ve been

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watching for any amount of time this is

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the word that should not surprise you

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it’s probably you’re probably going to

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like mad your head and like yeah that

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totally makes sense my one word for the

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bootstrap Tajik is share so Evan knowing

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that share is my learn work how should i

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use that to grow what I’m doing here at

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the beat strategy and so that’s really

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covered in detail in chapter 5 of the

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book it’s how to build a campaign so

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keep your earlier sections of the book

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or about how do you find your one word

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why is it so important what are some of

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the steps to do it how do you know that

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it’s the right word for you

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in Chapter five we start looking at how

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do you build a business campaign around

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this how do you start attracting

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customers to find you a lot of

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entrepreneurs sales and marketing is a

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pretty important issue they’re trying to

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really figure that out until this gives

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you the tool to use ideas like core

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selling to bringing more customers so

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looking at things like what are we going

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to name our company we’re going to name

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our new product a new service that we’re

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launching what are we going to create a

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logo and icon around what kind of fonts

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are we’re going to use what colors are

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we going to pick and why what music

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we’re going to use if it’s relevant

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what’s the credo we’re looking at share

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as an example what does that break down

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to what a share mean to you and to make

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that a clear message for the people and

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so what is the logo look like that is

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around share what font signify share all

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of those things make it important for

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when you’re building your campaign out

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that you want execute against the

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Facebook against YouTube against

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traditional advertising you want people

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to consume your message and feel it here

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or hate it

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which is fine some people say share

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that’s amazing someone who shares to try

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to help entrepreneurs I love that how do

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I sign up how do I get involved and some

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people look at they share it’s just

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that’s stupid that’s fluffy come on

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share give me something more tangible

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you know some people hate it it’s fine

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you know what those people music will

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never be good customers for you trying

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to appease the people who hate your

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message will never be customers will be

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a most difficult customers that give you

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the hardest time they’ll give you the

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most complaints

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they’ll never forward on business to you

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and so better to weed them up from the

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start and the people would be great pest

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history the people who love share and

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everything that it stands for if they’re

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looking at you versus five other people

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you’re not giving them a reason to come

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to you because it’s not both some people

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are so afraid to see what they stand for

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that they play in the safe middle and

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then they never get the business that

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they deserve so that’s the first step

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chapter 5 is about building a marketing

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campaign chapter 6 that gets into

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building culture so you know I know this

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channel is a lot about the startup

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entrepreneurs but as you build your

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business up you’re going to need a team

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you need to have people around you to

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help you build your big mission if you

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are trying to do something big you

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cannot do it all alone and as an

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entrepreneur you have a lot of great

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skills and a lot of things you’re doing

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that you probably shouldn’t be

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you should be delegating and outsourcing

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to other people and so a big mistake

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that entrepreneurs make when they’re

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building a team is they hire people just

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for the skills where you need to hire

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people based off of your value as well

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so if you’re hiring somebody and you’re

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one were to share then you want to bring

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on people who love share their one word

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doesn’t necessarily have to be shared

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it’s okay if it’s okay if it’s something

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slightly different what does she revolve

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around it somehow right if they think

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share is stupid then you’re never going

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to work well together just like you

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wouldn’t work well with a customer who

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thinks that share is stupid you’re never

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going to work well as a team who feels

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that way and so maybe you need a website

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and maybe you need to hire a programmer

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to help you you want a programmer who

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believes in Share who loves it who loves

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the mission and that’s going to be a

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great long-term relationship and asset

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00:14:05,760 –> 00:14:08,430
for you in your business if you hire

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somebody just because they have

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programming skills and came at a good

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price you’re probably going to have a

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terrible relationship it’s going to be a

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terrible end product that you’re going

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to get for your business and it’s not

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one that you want to get into and again

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00:14:18,870 –> 00:14:22,980
people don’t do the work of weeding that

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out so in the book as an example I show

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you how to post a job ad around your one

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word and I give examples and I’ll show

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you what I do with my my campaign around

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belief so my one word is believe and so

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I’ll lead off a job by saying I’m

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looking for a PHP programmer who

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believes in entrepreneurs and right away

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that’s going to weed people out to say

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that stupid I don’t want anything to do

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with it and some people will self select

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in a lot of people will see that and say

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huh I really like that message I believe

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the same thing that he believes I want

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to be a part of that company and that

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he’ll work harder on the job application

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in the interview process to prove

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himself or herself to come and work for

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me and that’s exactly what I want I want

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people to self-select aim or self select

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and I want that for your business as

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well there’s no one right value not that

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share is any better than believe or is

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00:15:14,520 –> 00:15:17,400
any better than honest there’s any

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better than any of the other one words

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that people have was covered in the book

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but there is one right one for you and

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your enterprise and if everybody’s all

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over the place and there’s no aligning

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00:15:24,870 –> 00:15:28,800
value you’re going to fail most

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companies especially

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00:15:28,800 –> 00:15:33,269
they have this list of core values right

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these are the these are our core values

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and you open up their you know their

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00:15:34,860 –> 00:15:38,040
business plan or their in your reports

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00:15:36,630 –> 00:15:39,600
and see the core values and they have it

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on their plaques as you walk into their

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00:15:39,600 –> 00:15:46,440
offices I bet you nobody in that company

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up to the CEO could recite the 13 core

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values that that company has and so if

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nobody knows what they are without

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00:15:51,329 –> 00:15:54,990
looking them up how are you actually

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00:15:52,560 –> 00:15:58,110
running your business through them right

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well you’re not and so that’s why you

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00:15:58,110 –> 00:16:01,529
need to this is your chance to win you

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00:15:59,940 –> 00:16:03,180
can destroy those big guys because you

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00:16:01,529 –> 00:16:04,970
actually do stand for something you can

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00:16:03,180 –> 00:16:06,870
be authentic around it and so

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00:16:04,970 –> 00:16:08,640
propagating that message out letting

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people know what you’re looking for and

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building a team you’ll start bringing in

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the right people who will die to want to

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come work for you and in the last part

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00:16:14,850 –> 00:16:18,959
chapter 7 in the book is of operations

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00:16:16,680 –> 00:16:23,610
so that talks about how do we use our

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one word to attract investors to manage

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our clients to make difficult decisions

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00:16:25,740 –> 00:16:29,550
in our company a lot of the most

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00:16:28,470 –> 00:16:32,130
difficult decisions that you have to

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00:16:29,550 –> 00:16:33,480
make as an entrepreneur are often

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00:16:32,130 –> 00:16:36,209
difficult because money is attached to

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them because you want to make the money

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you want to say yes to the deal and get

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00:16:38,040 –> 00:16:43,470
the money but it goes against it just

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00:16:40,860 –> 00:16:45,390
feels wrong to do it for some reason and

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00:16:43,470 –> 00:16:48,360
the answer is because it goes against

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00:16:45,390 –> 00:16:50,339
one of your core values and so

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00:16:48,360 –> 00:16:53,250
understanding what that is and giving

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examples in the book to really help what

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00:16:53,250 –> 00:16:58,260
we do in the book is go through my story

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but also entrepreneurs who built a

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full-time business fifty thousand

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dollars a year off of their one word

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another one is build a half mil on

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business I’m really know the business

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five million dollar business and 150

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million dollar business how they’ve

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00:17:09,350 –> 00:17:13,530
marketed their business how to build the

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00:17:11,790 –> 00:17:15,419
culture on their business how they’ve

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00:17:13,530 –> 00:17:16,530
built an entire operations around the

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business how it work

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00:17:16,530 –> 00:17:20,520
there was no blueprint for how to do it

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and so by creating my story and also

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00:17:20,520 –> 00:17:24,270
sharing the stories of all these

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00:17:21,689 –> 00:17:25,770
entrepreneurs we found it so whether

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00:17:24,270 –> 00:17:27,240
you’re just purely starting up when you

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00:17:25,770 –> 00:17:28,439
look up to that $50,000 a year

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00:17:27,240 –> 00:17:29,610
entrepreneur or whether you’ve already

514
00:17:28,439 –> 00:17:31,230
been in business you’re looking to get

515
00:17:29,610 –> 00:17:32,429
that five million dollar market beyond

516
00:17:31,230 –> 00:17:35,340
there’s some ways that you can learn

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00:17:32,429 –> 00:17:35,910
from so Megan thank you so much for the

518
00:17:35,340 –> 00:17:38,309
opportunity

519
00:17:35,910 –> 00:17:39,840
hopefully these questions were we’re

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00:17:38,309 –> 00:17:40,980
helpful the questions were helpful for

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the answers are helpful for your

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00:17:40,980 –> 00:17:42,540
audience

523
00:17:41,460 –> 00:17:43,860
again I’m so

524
00:17:42,540 –> 00:17:45,780
that you found your one worth I’m

525
00:17:43,860 –> 00:17:47,670
excited to see what you are going to

526
00:17:45,780 –> 00:17:49,860
continue to share with your audience

527
00:17:47,670 –> 00:17:51,840
thank you guys so much for watching I

528
00:17:49,860 –> 00:17:54,120
believe in you I hope you continue to

529
00:17:51,840 –> 00:17:56,910
believe in yourself and whatever your

530
00:17:54,120 –> 00:17:57,390
one where it is much love guys I’ll see

531
00:17:56,910 –> 00:17:59,460
you soon

532
00:17:57,390 –> 00:18:00,840
this is been awesome of it thank you so

533
00:17:59,460 –> 00:18:02,580
much for sharing your time your

534
00:18:00,840 –> 00:18:04,260
knowledge with us bootstrappers here at

535
00:18:02,580 –> 00:18:06,540
the bootstrap boutique you are welcome

536
00:18:04,260 –> 00:18:08,280
back anytime your one worry is really

537
00:18:06,540 –> 00:18:09,900
about finding your guiding principle

538
00:18:08,280 –> 00:18:11,970
you’ll notice Evan said things that we

539
00:18:09,900 –> 00:18:14,010
have talked about in other videos what

540
00:18:11,970 –> 00:18:15,720
is your why that is a big part of

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finding your one word is what is your

542
00:18:15,720 –> 00:18:18,900
why for doing what you’re healing

543
00:18:17,640 –> 00:18:20,970
there’s a link in the description below

544
00:18:18,900 –> 00:18:23,160
to pick up Evans book you’re one more at

545
00:18:20,970 –> 00:18:24,960
Amazon so be sure you check that out I

546
00:18:23,160 –> 00:18:26,640
am such a fan of and I’ve already

547
00:18:24,960 –> 00:18:28,590
subscribed to his YouTube channel and I

548
00:18:26,640 –> 00:18:29,910
loved his book so definitely want to

549
00:18:28,590 –> 00:18:32,790
check out all the good stuff he’s doing

550
00:18:29,910 –> 00:18:34,620
online do you already have a one word in

551
00:18:32,790 –> 00:18:37,290
place a guiding philosophy that you’re

552
00:18:34,620 –> 00:18:39,210
using to direct where you’re going share

553
00:18:37,290 –> 00:18:41,190
down the comments below if you want to

554
00:18:39,210 –> 00:18:42,450
comment online share like Evan says some

555
00:18:41,190 –> 00:18:43,800
people are going to be like yeah that’s

556
00:18:42,450 –> 00:18:46,290
awesome if some people are going to be

557
00:18:43,800 –> 00:18:48,360
like us do it you can tell me it’s okay

558
00:18:46,290 –> 00:18:49,830
we’ve got down in the comments below I

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00:18:48,360 –> 00:18:52,280
will talk to you next week

560
00:18:49,830 –> 00:18:52,280
take care

You can watch this video at The Bootstrap Boutique YouTube channel here.
You can watch The Bootstrap Boutique YouTube Channel videos here.

AMAZON FBA: When to Bootstrap and When to Pay Up

You guys know I’m all about bootstrapping – which I define as investing my time where I would otherwise invest money.

There are so many services out there that can help you manage a specific part of your business, but they all have a cost. How do you determine when you should spend your time and when you should spend your money?

Today I’m sharing a short case study for how I decided to make that decision. It is all going to come down to how much time you have, how much money you want to invest, and what your individual risk tolerance is for when things go wrong.

Mentioned in the video:
Tax Jar (affiliate link)

Transcript:

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when the bootstrap and when to pay up

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let’s talk about it hey welcome back for

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another episode of the bootstrap

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boutique where beginners build

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businesses you guys know I am all about

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bootstrapping which I define really as

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putting in time when I could otherwise

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put in money but there are some times

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when you should probably just pay for

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help or you may not be comfortable with

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trying to go it alone so let’s look at

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two different examples of how that

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applies to an FBA business when I think

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especially when you’re starting out you

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are ok to bootstrap in a time when I

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think you should probably pay for some

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expert opinions ok let’s talk about a

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time when I think it is totally fine to

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DIY it and that is when it comes to your

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feedback sequence after you made a sale

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on Amazon so we know that emailing

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customers and asking for reviews is a

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good way to actually get reviews on your

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product otherwise you’re just relying on

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people to rob whatever you’re selling so

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much as they come back and do it on

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their own volition some will they’ll do

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it all in their own without you asking

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most will not they need a little nudge

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nudge reminder so what you do is you

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just go into so essential and you can do

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this all manually it takes time but if

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you’re just sewing your first product

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say you’re selling 10 a day you write a

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form email you go in you copy you paste

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and you send it and it takes like five

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minutes a day actually I’m doing mine

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and just bashing then I’m doing on

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Wednesdays and Fridays takes a little

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bit of math because you want to make

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sure you’re not sending it before the

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customer actually would have received it

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so you gotta say ok if they did two day

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delivery I need to count back add a day

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for them to actually get their mail and

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open it up and that’s today I need to

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send it but it doesn’t have to be exact

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as long as it’s sometimes after when

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they should have received it it’s really

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not a big deal that is something I think

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you can absolutely do yourself again

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this is really true for at the beginning

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you probably only have one product you

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probably only have a couple of sales a

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day you know probably 10 15 20 if you’re

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like killing it but you can definitely

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do it yourself and there is a time later

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down the road when you want to use a

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third-party software because you are

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selling multiple products you have like

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hundreds of sales a day at that point

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right and you don’t want to spend that

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time sending out feedback request emails

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but at the beginning absolutely this is

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a place where we can save some money and

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who doesn’t want to do that now when do

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I think you should go pro some of you

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may debate and disagree with me that is

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totally fine I’m just talking about what

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I think from my personal comfort level

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my level of risk for how much and I

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willing to accept this I screw it up is

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going to be different it’s going to be

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different for everybody for me sales tax

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is an area where I really wanted some

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help so I got an account with tax jar

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where they’re telling me how much sales

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tax I owe to my state now because my

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products not priced that high because

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I’m not selling that many units I’ve

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only registered to collect sales tax in

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the state where I live where I have

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nexus I also think it’s a good idea just

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to get in do the work and get your hands

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dirty so you understand what’s going on

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so that’s even a way that while I’m

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paying for the tax to our account I’m

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going to file the sales tax myself

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they’re just going to help me kohli not

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information get it together and get it

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ready to go if you want to check out tag

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star if you’ve never used it before

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there’s a link in the description below

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you can go down and you can get a free

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trial so try it out is an affiliate link

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so if you use a product I get paid a

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little Commission it doesn’t cost any

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more you know how that stuff works I

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don’t really need to explain it to you I

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just like to be open oh and what I said

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earlier about only having a sales tax

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certificate for my state right now

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because that’s the main place where I

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have nexus that is not tax advice it is

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not legal advice you make your own

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decisions on that if I have learned

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anything about selling on Amazon it is

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that there are a ton of third-party

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services that will help you run a

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specific part of the business but they

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all have cost and you really need to

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weigh out for yourself where it makes

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sense to invest your money and where it

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makes sense to invest your time and is

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there may be a little mix of both that

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you can find in there so as I continue

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to find new stuff and you stuff and

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learn about it and like it I am happy to

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tell you guys about it but just now I

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have really also in the nitty-gritty

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weeds of doing this stuff because I

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think it’s important to learn the way to

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do it also just all hands-on so that’s

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what I’m doing any questions comments

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concerns please leave them in this

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scription below I will talk to you next

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time take care

You can watch this video at The Bootstrap Boutique YouTube channel here.

You can watch The Bootstrap Boutique YouTube Channel videos here.