Where to Ship Private Label Products: Your Home or Amazon?

where to ship private label products
Where should you send that first shipment of private label products?

New Amazon sellers have a big decision to make, should your first shipment of products come to your house to direct to an Amazon fulfillment center?

Related: How to Ship Your Product to Amazon

There are pros and cons to each, but I think that new sellers should receive production runs, at least the first few, themselves before sending on to Amazon.

Some of the benefits to shipping direct to Amazon include:

  • lower cost as you aren’t double shipping goods (China to you, you to Amazon)
  • potentially shorter travel from China to Amazon fulfillment center
  • less down time before your product is ready to sell
  • no inventory in your home

But..despite all that, I still think that you as a new Amazon seller should have products sent to your home.  It comes down to this:

No one cares about your products as much as you do.

Even if you have an inspection done in China (and if you are sending direct to Amazon, you absolutely should), it’s not the same as putting eyes on your own product.

You’ve seen your supplier’s quality level for a sample, maybe two.

But is the quality maintained over 500 units? Over 1,000 units?

Hopefully the answer is yes, but you may find differences between the first box of product and the last, and that is something that you want to be aware of.

Also, when you are launching a new product, you are never quite sure exactly how quickly your products will sell.  100 units may last you a week or they may last you a month.  If you send too much product in and it sits in the warehouse, you are paying extra monthly storage fees and also have the possibility of hitting long term storage fees.

The ability to control how much inventory is being sent to Amazon fulfillment centers is a nice benefit of having product sent to your home, until you have a better idea of your inventory turn.

Do you agree, or do you think it’s always better to send to the Amazon fulfillment center? Tell me in the comments!

You can watch this video on The Bootstrap Boutique’s YouTube Channel here.

You can subscribe to The Bootstrap Boutiquie’s YouTube Channel here.

October Update – Amazon FBA

October Update Amazon FBA
October Update – What’s been going on in FBA lately.

October Update

Every couple of months I like to check in with a video to discuss all the little things going on that don’t warrant their own video.  Here’s what I’ve been up to!

Out of Stock

Unfortunately, my product has gone out of stock at Amazon again.

The day that I went out of stock, I sold 18 units before noon!  That was exciting to watch.  I was able to turn off my pay per click advertising and the rest of the sales came in organically.

What is really interesting about this is that my traffic was not noticeably higher. My conversion rate, however, was well over double it’s normal percentage.

I wish I knew what caused that difference to try and see if it could be replicated, but Amazon’s business reports aren’t giving me much to work with.

Re-Order Inventory

The good news is that I re-ordered my inventory way back when this round of product landed back in August.  The factory warned me ahead of time that they were busy and the lead time was long, so I’d glad I put that re-order through so quickly.

It should be ready to go by the end of the month, which means it’s highly unlikely that it will be checked in for sale by the Black Friday cut off date.  It should still have plenty of Q4 sales days though.

Product #2

I found a potential second product that I’m pretty excited about.

I’ve ordered samples and have received 2. One is still on the way.  I also ordered the #1 seller on Amazon to see how they compare and what changes I may want to make.

One thing that is frustrating is that in my initial emails. I always share that I need to make a small test order first, of 250 or 500 units depending on how expensive I think it will be. I asked if that is understood.

One of the suppliers that I work with just came back and said they have a huge MOQ (minimum order quantity) that they won’t move off.  I wish that had come up during our initial emails as it would have saved us both lots of time.

Learning from the Past

It has been well documented that I made a lot of mistakes with product #1 that made it take longer to launch than it should have.

I have learned from those mistakes and started working ahead on the product listing for product #2. My listing is coming along nicely and I know better than to wait for all the products to come to my house before getting photos done this time!


You can watch this video at The Bootstrap Boutique’s YouTube channel here.

You can watch more video’s from The Bootstrap Boutique here.

How to Ship A Product To Amazon: Step by Step Tutorial

How to ship a product to Amazon
Step-by-Step tutorial for how to ship your private label products to a warehouse for Amazon FBA.

Today I’m going to show you the step-by-step process to set up a shipping plan to send your products to an Amazon fulfillment center.

How to ship a product to Amazon

This is an important part of selling on Amazon and can cause a lot of stress. Watch this tutorial (take notes!) and you’ll be shipping products to Amazon like a pro!

Don’t forget that in order to create a shipping plan, you must first have your product listed in Amazon Seller Central.

You also need a FNSKU attached to your product, and a UPC or any other type of bar code should be covered up when going into an Amazon warehouse.  See the difference between FNSKU and UPC here.

Mentioned in the Video:

How to Set up a Product Listing on Amazon FBA – another step-by-step tutorial showing you how to list your private label product on Amazon for sale.  Do this first!

Or watch the video at The Bootstrap Boutique’s YouTube channel, here.

Jungle Scout Pro 2.0 UPDATED – New Features to Help You Sell More on Amazon FBA

jungle scout pro updated
Jungle Scout recently got a facelift, but the update isn’t just cosmetic. Check out the new features in today’s video.

UPDATED Jungle Scout Pro!

Jungle Scout recent rolled out a fresh new look for their popular Chrome extension.

Still haven’t bought Jungle Scout? Get your copy here.

The updated Jungle Scout Pro adds features that will help you make better decisions about what you should sell on Amazon.

I especially like the features that can help you make a quick decision when starting the product research phase.

I like to do my research by creating long lists of ideas and narrowing down from there.  With the new Opportunity Score and Listing Quality Score (LQS), I can quickly see what potential products need to be crossed off my list.

For example, if I wanted to private label a product, but the Opportunity Score was a low number and indicated that the product had medium demand but high competition, I might think twice.  If the LQS column showed that all my competitors have high quality listings, then I’m looking at a product that will be tough to compete against.  I can quickly move on to a new product idea.

Of course, Jungle Scout is a tool and not the final say (good news, that’s you!), so you should take all this information it is giving you with a grain of salt, but for making a quick decision early in the process, these new features can’t be beat.

Other Fun Additions

I’m also a fan of some other new add ons from the Jungle Scout team.

The Keyword Cloud will show you top ranking keywords from your competitors.  The larger the word the more popular the keyword.

Jungle Scout Keyword Cloud
Jungle Scout Keyword Cloud

I also like the Historical Monthly Sales that you can access by clicking a products sales number.  This is similar to the information that you can get in CamelCamelCamel, but by viewing it in the Jungle Scout Chrome Extension you are able to save yourself a few clicks.

historical sales data jungle scout pro
Historical Sales Data in Jungle Scout Pro

Jungle Scout’s New Look

I’m really excited about the new additions to the Jungle Scout extention.  The JS team is pushing to be the premier tool suite for Private Label sellers, and you can feel it in this update.

By adding tools and information to the chrome extension that allow you to quickly gather data and make product selections, Jungle Scout has given uses the ability to move efficiently through the product research phase of selling on Amazon.

Make sure you are using Jungle Scout – get your copy today. 

 

Goal Update – July 21, 2017 (Profit First, Influencer Marketing, Amazon FBA)

Goal Updates July 21, 2017
Sharing my progress on my goals this quarter!

You can catch up on all my goal updates here.

Starting in 2017, I began publicly sharing goals related to building my Amazon FBA business as well as growing The Bootstrap Boutique. I set quarterly goals and do a check in on YouTube every two weeks to keep you updated on my progress and to hold myself accountable to working consistently towards meeting these goals.

For the third quarter of 2017, I set the following goals for myself:

  1. Implement Profit First in my business
  2. Use Influencer Marketing to drive traffic to my Amazon listing
  3. Create friendships with other Amazon FBA Sellers

Let’s see how I did!

Implement Profit First in my business

I’ve read the book twice now so I feel like I know what I need to do. However…I am struggling to find the bank accounts that I need at a place that won’t charge me a monthly fee for multiple savings accounts.

Because the Profit First system calls for multiple bank accounts to keep your money separate, I need to find a low cost solution to bank accounts.

I feel like the bank I’m looking for is a unicorn.

Use Influencer Marketing to drive traffic to my Amazon listing

I have been going though and searching keywords on YouTube that I think would be a good fit for my product niche.

I have found 20 channels that I will reach out to, but I need closer to 100. My goal is to have 10 videos created and knowing that not everyone I reach out to will say, “yes” means that I need to cast a wide net.

Once I get my product back in stock I need to learn how to create coupon codes. I want to offer these products to the influencers at no cost to them, but it will have to ship from Amazon since that is where all my stock is.  I will need to set them up with coupon codes that no one else can use, so this is something that I will have to research.

Create friendships with other Amazon FBA Sellers

This is something that is just happening naturally by being a member of this community.

Earlier this week I was in Chicago and got the opportunity to meet up with a new friend, Jennifer, from a Facebook group that I’m in. We had drinks and talked about selling on Amazon, and I’m fairly sure the bartender thought we were talking in a different language!

So that’s a wrap on what I’ve been up to for the last 4 weeks. I know I’m busier than I’ve ever been but I still can’t get over how fast this year has gone by.  Believe it or not, it’s time to plan for fourth quarter!

You can watch this video at The Bootstrap Boutique’s YouTube Channel here.

You can watch more videos at The Bootstrap Boutique’s YouTube Channel here.

Goal Update – June 23, 2017 (YouTube, Amazon, Branding)

Goal Updates June 23, 2017
Sharing my progress on my goals! Goal Updates June 23, 2017.

You can catch up on all my other goal updates here.

Starting in 2017, I began publicly sharing goals related to building my Amazon FBA business as well as growing The Bootstrap Boutique. I set quarterly goals and do a check in on YouTube every two weeks to keep you updated on my progress and to hold myself accountable to working consistently towards meeting these goals.

For the second quarter of 2017, I set the following goals for myself:

  1. Launch a second YouTube Channel for my Private Label brand and schedule 2 months of videos (8 total)
  2. Get my Private Label Brand brand registered at Amazon
  3. Work on The Bootstrap Boutique Blog
  4. Watch and comment on 20 Amazon Seller Videos per week

And finally, this isn’t a stated goal, but I plan to use my “theme days” to get it all done.

Theme days are:

Monday – Product Work

Tuesday – Private Label Brand

Wednesday: YouTube

Thursday: The Bootstrap Boutique Brand

Friday: Plan & Review

Let’s see how things went!

 

Launch a second YouTube Channel for my Private Label brand and schedule 2 months of videos (8 total)

Partial credit. I have started a channel for my Private Label brand and I have 2 videos. This is harder than I thought because I need help with filming.

Get my Private Label Brand brand registered at Amazon

When I set this goal, it wasn’t such a lengthy process.  Now you have to have a registered trademark, which takes a long time to receive.  I have applied for a trademark, it can take before 3-6 months to receive a trademark, so we will see what happens.  (Update January 17, 2017 I finally received notice that my trademark was approved!)

Work on The Bootstrap Boutique Blog

This hasn’t happened. I have browsed themes for the blog but am really getting nowhere. This will likely be one of the first things that I hire out when I have the capital to do so.

Watch and comment on 20 Amazon Seller Videos per week

This week I was able to watch 15 videos. It still isn’t the goal, but when I set this goal for myself I really didn’t stop to think about the time commitment involved in trying to watch 80 videos a month.

Watch today’s video to see my progress at accomplishing these goals.

You can watch this video at The Bootstrap Boutique’s YouTube Channel here.

You can watch more videos at The Bootstrap Boutique’s YouTube Channel here.

 

Goal Update April 28, 2017 (YouTube, Amazon, Branding)

Goal Update April 28 2017
Sharing progress towards my Q2 goals.

You can catch up on all my goal updates here.

Starting in 2017, I began publicly sharing goals related to building my Amazon FBA business as well as growing The Bootstrap Boutique. I set quarterly goals and do a check in on YouTube every two weeks to keep you updated on my progress and to hold myself accountable to working consistently towards meeting these goals.

For the second quarter of 2017, I set the following goals for myself:

1) Launch a second YouTube Channel for my Private Label brand and schedule 2 months of videos (8 total)

2) Get my Private Label Brand brand registered at Amazon

3) Work on The Bootstrap Boutique Blog

4) Watch and comment on 20 Amazon Seller Videos per week

 

And finally, this isn’t a stated goal, but I plan to use my “theme days” to get it all done.

 

Theme days are:

Monday – Product Work

Tuesday – Private Label Brand

Wednesday: YouTube

Thursday: The Bootstrap Boutique Brand

Friday: Plan & Review

Watch today’s video to see my progress at accomplishing these goals.

You can watch this video at The Bootstrap Boutique Youtube Channel here.
You can watch The Bootstrap Boutique’s Youtube Channel here.

 

Goal Update April 14, 2017 (YouTube, Amazon, Branding)

Goal Update April 14 2017
Goal Update for April 14, 2017

You can catch up on all my goal updates here.

Starting in 2017, I began publicly sharing goals related to building my Amazon FBA business as well as growing The Bootstrap Boutique. I set quarterly goals and do a check in on YouTube every two weeks to keep you updated on my progress and to hold myself accountable to working consistently towards meeting these goals.

For the second quarter of 2017, I set the following goals for myself:

1) Launch a second YouTube Channel for my Private Label brand and schedule 2 months of videos (8 total)
2) Get my Private Label Brand brand registered at Amazon
3) Work on The Bootstrap Boutique Blog
4) Watch and comment on 20 Amazon Seller Videos per week

And finally, this isn’t a stated goal, but I plan to use my “theme days” to get it all done.

Theme days are:
Monday – Product Work
Tuesday – Private Label Brand
Wednesday: YouTube
Thursday: The Bootstrap Boutique Brand
Friday: Plan & Review

Lets review the progress I’ve made so far!

1) Launch a second YouTube Channel for my Private Label brand and schedule 2 months of videos (8 total)

The channel hasn’t been created yet, but I do have about ten ideas of videos to shoot.  I have been doing keyword research on YouTube to see what types of videos I should film.

2) Get my Private Label Brand brand registered at Amazon

Amazon Brand Registry is currently closed and they are not taking any more applications until May 2017.

I’m worried that there will be a charge for this when it re-opens. My timing on these things is terrible.

3) Work on The Bootstrap Boutique Blog

Have not even started on this. I’ve looked at a few new themes but that’s it.

4) Watch and comment on 20 Amazon Seller Videos per week

I’ve watched and commented on 19 videos. I totally underestimated how long most Amazon videos are.

Watch today’s video to see my progress at accomplishing these goals.


You can watch this video at The Bootstrap Boutique YouTube Channel here.

You can watch The Bootstrap Boutique’s videos here.

Goal Update March 31, 2017 (Amazon FBA, Twitter, YouTube, Podcasts)

March 31 2017 Goal Update
Checking in on my goals here at the end of the 1st quarter of 2017!

You can see all my Goal Update posts here.

Goal Update March 31, 2017

Starting in 2017, I began publicly sharing goals related to building my Amazon FBA business as well as growing The Bootstrap Boutique. I set quarterly goals and do a check in on YouTube every two weeks to keep you updated on my progress and to hold myself accountable to working consistently towards meeting these goals.

For the first quarter of 2017, I set the following goals for myself:

  1. Sell all 500 units of my Private Label Product
  2. Launch a second Private Label Product
  3. Gain 5,000 Twitter Followers
  4. Send out 1,000 Tweets
  5. Earn 200 YouTube Subscribers
  6. Post 20 YouTube Videos
  7. Review 3 books on YouTube
  8. Appear on 3 Podcasts or YouTube Channels

So how did I do?  Let’s check in!

Sell all 250 units of my Private Label Product (Goal Not Met)

I ended the quarter selling 97 of the 250 units that I ordered.  If I had actually started in January, and not mid February, then I think this is a goal I could have achieved.

Launch a second Private Label Product (Goal Not Met)

I still have not launched a second private label product but hope to do so soon.

Gain 5,000 Twitter Followers (Goal Met)

I ended the quarter with 5,541 Twitter followers.

Send out 1,000 Tweets (Goal Met)

I sent 1,466 tweets during the quarter and plan to keep my engagement high.

Earn 200 YouTube Subscribers (Goal Met)

I am thrilled to end the quarter with 416 YouTube subscribers!

Post 20 YouTube Videos (Goal Met)

I posted 47 videos during the first quarter, far exceeding this goal.

Review 3 books on YouTube (Goal Met)

I reviewed Eat That Frog, Vlog like a Boss, and I did one sentence reviews of five classic business books.

Appear on 3 Podcasts or YouTube Channels (Goal Met)

During the quarter I was fortunate to appear of 2 podcasts and 1 YouTube channel.  You can find me on Moving Forward with John Lim, The Amazing Seller with Scott Voelker and on the Sellzee youtube channel.

In this video, I also share my goals for Q2:

For the second quarter of 2017, I set the following goals for myself:

1) Launch a second YouTube Channel for my Private Label brand and schedule 2 months of videos (8 total)

2) Get my Private Label Brand brand registered at Amazon

3) Work on The Bootstrap Boutique Blog

4) Watch and comment on 20 Amazon Seller Videos per week

And finally, this isn’t a stated goal, but I plan to use my “theme days” to get it all done.

Theme days are:

Monday – Product Work

Tuesday – Private Label Brand

Wednesday: YouTube

Thursday: The Bootstrap Boutique Brand

Friday: Plan & Review


You can watch this video at The Bootstrap Boutique’s YouTube Channel here.

You can watch The Bootstrap Boutique’s YouTube Channel here.

Goal Update – March 10, 2017 (Amazon FBA, Twitter, YouTube, Podcasts)

Goal Update March 10, 2017
Sharing my progress on the Q1 Goals I set.

You can see all my goal updates here.

Starting in 2017, I began publicly sharing goals related to building my Amazon FBA business as well as growing The Bootstrap Boutique. I set quarterly goals and do a check in on YouTube every two weeks to keep you updated on my progress and to hold myself accountable to working consistently towards meeting these goals.

For the first quarter of 2017, I set the following goals for myself:

  1. Sell all 500 units of my Private Label Product
  2. Launch a second Private Label Product
  3. Gain 5,000 Twitter Followers
  4. Send out 1,000 Tweets
  5. Earn 200 YouTube Subscribers
  6. Post 20 YouTube Videos
  7. Review 3 books on YouTube
  8. Appear on 3 Podcasts or YouTube Channels

So how did I do?  Let’s check in!

Sell all 500 units of my Private Label Product

So far I have sold 56 of the 250 units of my private label product.

Launch a second Private Label Product

No progress to report here.

Gain 5,000 Twitter Followers

My @megloftin handle currently has 5,371 followers.

Send out 1,000 Tweets

I’m up to 1,279 tweets on my @megloftin handle.

Earn 200 YouTube Subscribers

I’m happy and surprised to report that this channel now has 359 subscribers, exceeding my goal of 200.

Post 20 YouTube Videos

So far this quarter I have posted 25 videos to this channel.

Review 3 books on YouTube

I have reviewed 2 books on this channel, with one more coming soon.

Appear on 3 Podcasts or YouTube Channels

I have still only appeared on 1 podcast so far this quarter.

It’s been a great couple of weeks and I can’t wait to share what I’ve got coming up next. Stay tuned!

You can watch this video at The Bootstrap Boutique YouTube Channel here.

You can watch The Bootstrap Boutique YouTube Channel here.